{"id":1758,"date":"2016-04-11T16:50:17","date_gmt":"2016-04-11T19:50:17","guid":{"rendered":"http:\/\/aloclick.com\/es\/?p=1758"},"modified":"2016-04-11T16:52:51","modified_gmt":"2016-04-11T19:52:51","slug":"ciclo-5-pasos-del-mas-comun-error-estrategico-del-emprendedor","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/ciclo-5-pasos-del-mas-comun-error-estrategico-del-emprendedor\/","title":{"rendered":"EL CICLO DE 5 PASOS DEL M\u00c1S COMUN ERROR ESTRATEGICO \u0003DEL EMPRENDEDOR"},"content":{"rendered":"[et_pb_section admin_label=”Secci\u00f3n” fullwidth=”on” specialty=”off”][et_pb_fullwidth_post_title admin_label=”T\u00edtulo de publicaci\u00f3n de anchura completa” title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”off” featured_image=”on” featured_placement=”background” parallax_effect=”on” parallax_method=”on” text_orientation=”center” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” module_bg_color=”rgba(255,255,255,0)” title_font=”Open Sans|on|||” title_font_size=”43px” title_font_size_phone=”30″ title_font_size_last_edited=”on|phone” title_text_color=”#af6728″ title_all_caps=”off” use_border_color=”off” border_color=”#dd9933″ border_style=”solid” custom_padding=”|25px||25px” custom_padding_last_edited=”on|desktop” custom_css_main_element=”text-shadow: 6px 0px 4px #FFFFFF,-6px 0px 4px #FFFFFF,0px 6px 4px #FFFFFF,0px -6px 4px #FFFFFF ;||” meta_font=”||on||” border_width=”13px”] [\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section admin_label=”Secci\u00f3n” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”Fila”][et_pb_column type=”4_4″][et_pb_text admin_label=”Texto” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”|75px||75px” custom_padding_tablet=”|10px||10px” custom_padding_last_edited=”on|desktop” custom_padding_phone=”|5px||5px”]\n

EL CICLO (malo) DE 5 PASOS DEL MAS COMUN ERROR ESTRATEGICO \u0003DEL EMPRENDEDOR<\/span><\/h3>\n

Hola amigos. Hoy les dejo un peque\u00f1o texto y un gr\u00e1fico que resume lo que muchas veces pasa, luego de\u00a0lanzar un proyecto, cuando no se han previsto\u00a0puntos importantes como el capital de trabajo y la inversi\u00f3n publicitaria<\/p>\n

Esto se verifica, partiendo de un producto que logra demanda de mercado y despierta interes en el p\u00fablico objetivo:
\n1)<\/strong> Due\u00f1o solitario, emprendedor y entusiasta inicia emprendimiento y hace publicidad
\nResultado: La empresa crece.<\/p>\n

2)<\/strong> La empresa Crece. Se requiere infraestructura administrativa. Llega el contador (equipo contable administrativo).<\/p>\n

3) El crecimiento requiere capital de trabajo.
\nAnte la falta de este, el contador\/equipo contable dice: hay que achicar gastos, ergo, la publicidad es un gasto, ergo, no m\u00e1s publicidad.<\/p>\n

4) Sin publicidad, bajan las ventas, por lo tanto, la empresa se achica, decrece.<\/p>\n

5) La empresa se achica, caso extremo, cierra. Caso m\u00e1s com\u00fan, se determina que hay que hacer publicidad y comienza el ciclo nuevamente<\/p>\n

Conclusiones: <\/span><\/h2>\n

Los equipos contables y administrativos de las empresas, tienden a considerar a la publicidad, como un gasto, por lo que es uno de los primeros items que recortan a la hora de achicarse.\u00a0Debes luchar sanamente contra tu equipo contable, tratando de imponer un criterio racional de inversi\u00f3n en publicidad, tal vez reduciendo la inversi\u00f3n, pero nunca elimin\u00e1ndola.<\/p>\n

Para no tener a tu empresa, negocio o actividad profesional en un sube y baja infinito, con riesgo de cierre, programa siempre muy bien lo siguiente:<\/p>\n

a) Cuenta inicialmente o planifica como conseguir el capital de trabajo necesario para la expansi\u00f3n.
\nb) Proyecta un programa PERMANENTE de publicidad, asignandole un presupuesto adecuado a tus posibilidades.
\nc) Incrementa el presupuesto publicitario, a medida que crezca tu empresa.<\/p>\n

Aqu\u00ed lo mismo resumido m\u00e1s gr\u00e1ficamente:<\/p>\n

\"ciclo<\/a><\/p>\n

 <\/p>\n

De paso … te dejo un link a una nueva propuesta para que le des impulso a tu empresa, negocio o actividad profesional:<\/p>\n

http:\/\/aloclick.com\/es\/product\/combo-mkt-1-4-productos-en-1\/<\/a><\/p>\n

Cualquier consulta o inquietud, no dejes de opinar desde este blog<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Secci\u00f3n” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Fila”][et_pb_column type=”1_3″][\/et_pb_column][et_pb_column type=”1_3″][et_pb_team_member admin_label=”Persona” name=”por Fabian Sayd” position=”Founder Aloclick.com” image_url=”http:\/\/aloclick.com\/es\/wp-content\/uploads\/2016\/03\/fabiround.png” animation=”off” background_layout=”light” facebook_url=”https:\/\/www.facebook.com\/Fabiandnx” twitter_url=”https:\/\/twitter.com\/aloclick” google_url=”https:\/\/plus.google.com\/+Aloclick” linkedin_url=”https:\/\/ar.linkedin.com\/in\/fabian-sayd-70341435″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” icon_color=”#cea639″ header_font=”Times New Roman||||” header_font_size=”19″ body_font=”Times New Roman||||” background_color=”#d8d8d8″ custom_padding=”20px|20px|20px|20px”]\n

Fabian,\u00a0adem\u00e1s de\u00a0fundador de aloclick.com<\/a>, es un consultor freelance, especialista en wordpress y ecommerce. Tiene m\u00e1s de 18 a\u00f1os de experiencia en dise\u00f1o y desarrollo web, marketing en general, publicidad y marketing digital. Si no est\u00e1 leyendo o escribiendo, posiblemente est\u00e9\u00a0haciendo enduro en moto con sus amigos …<\/p>\n[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

EL CICLO (malo) DE 5 PASOS DEL MAS COMUN ERROR ESTRATEGICO \u0003DEL EMPRENDEDOR Hola amigos. Hoy les dejo un peque\u00f1o texto y un gr\u00e1fico que resume lo que muchas veces pasa, luego de\u00a0lanzar un proyecto, cuando no se han previsto\u00a0puntos importantes como el capital de trabajo y la inversi\u00f3n publicitaria Esto se verifica, partiendo de […]<\/p>\n","protected":false},"author":1,"featured_media":1759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[],"class_list":["post-1758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\nEL CICLO DE 5 PASOS DEL M\u00c1S COMUN ERROR ESTRATEGICO \u0003DEL EMPRENDEDOR<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o web y publicidad en internet. 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