{"id":205625,"date":"2018-03-18T13:01:45","date_gmt":"2018-03-18T16:01:45","guid":{"rendered":"http:\/\/aloclick.com\/es\/?p=205625"},"modified":"2022-01-23T18:29:52","modified_gmt":"2022-01-23T21:29:52","slug":"la-importancia-de-los-datos-en-las-decisiones-de-marketing","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/la-importancia-de-los-datos-en-las-decisiones-de-marketing\/","title":{"rendered":"La importancia de los datos en las decisiones de marketing"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22″ background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb||0px|\u00bb custom_padding_tablet=\u00bb||0px|\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider show_divider=\u00bboff\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb3.23.4″ height=\u00bb110px\u00bb hide_on_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_letter_spacing=\u00bb2px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]MARKETING DIGITAL
\n[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#1d1d1d\u00bb text_font_size=\u00bb72″ text_line_height=\u00bb1.1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb660px\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb18px||80px|\u00bb text_font_size_tablet=\u00bb52″ text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]La importancia de los datos en las decisiones de marketing
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbSection\u00bb _builder_version=\u00bb3.22″ background_color=\u00bb#f7f7f4″ custom_padding=\u00bb0px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2016\/06\/perfil-fes-redondo.png\u00bb alt=\u00bbpublicidad en YouTube\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb3.23″ custom_margin=\u00bb-48px|||\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb animation=\u00bboff\u00bb sticky=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb align_phone=\u00bbcenter\u00bb][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232″ text_font_size=\u00bb18″ text_line_height=\u00bb1.4em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]Fabian S<\/strong><\/span>,\u00a0Socio Fundador
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636″ text_font_size=\u00bb20″ text_line_height=\u00bb1.5em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_margin=\u00bb30px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n

Uno de los desaf\u00edos m\u00e1s grandes del marketing es, de alguna forma, demostrar que lo que hacemos no es solo creatividad, sino que hay realmente una raz\u00f3n para todas las intervenciones que hacemos. Si creamos una campa\u00f1a, usamos cierta tipograf\u00eda en un anuncio o usamos a cierta celebridad, lo hacemos porque tenemos la misi\u00f3n de agregar valor a los productos o servicios que ofrecemos. Es por eso por lo que hoy m\u00e1s que nunca tenemos la presi\u00f3n de demostrar este valor que agregamos.<\/span><\/p>\n

Esto no es muy distinto en el \u00e1mbito online. Cuando una persona busca informaci\u00f3n sobre un producto o servicio, este acto es llamado \u201cmicro momento<\/strong>\u201d. Para que las organizaciones puedan ganar el coraz\u00f3n y dinero de los consumidores, es vital que identifique estos micro momentos y act\u00faen en base a ellos de manera inteligente. <\/span><\/p>\n

Necesitan datos y una estrategia de an\u00e1lisis que les muestre qu\u00e9 quieren las personas en esos micro momentos y c\u00f3mo obtener m\u00e1s y mejores experiencias de ellos. Las organizaciones que destacan, van m\u00e1s all\u00e1 del an\u00e1lisis y de las mediciones y obtienen enfoques que pueden usar para construir experiencias favorables e irresistibles para los clientes. Eso es lo que los separa de competidores menos efectivos.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb admin_label=\u00bbRow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb50px|||\u00bb custom_padding_tablet=\u00bb17px|||\u00bb custom_padding_phone=\u00bb\u00bb custom_width_px=\u00bb830px\u00bb global_colors_info=\u00bb{}\u00bb column_structure=\u00bb3_4,1_4″][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2018\/03\/imagen_1.jpg\u00bb alt=\u00bbpublicidad en YouTube\u00bb show_bottom_space=\u00bboff\u00bb align_tablet=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb3.23″ animation_style=\u00bbfade\u00bb animation_duration=\u00bb500ms\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb animation=\u00bbfade_in\u00bb sticky=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb align_phone=\u00bbcenter\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider color=\u00bb#aeaeac\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb3.2″ custom_css_main_element=\u00bbwidth:130px;\u00bb hide_on_mobile=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Serif||on||\u00bb text_text_color=\u00bb#363636″ text_font_size=\u00bb16″ text_line_height=\u00bb1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb130px\u00bb custom_margin=\u00bb20px||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]La importancia de los datos en las decisiones de marketing
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb17px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636″ text_font_size=\u00bb20″ text_line_height=\u00bb1.5em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_margin=\u00bb30px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n

Eso s\u00ed, esto no es f\u00e1cil. Constantemente los negocios y organizaciones obtienen m\u00e1s y m\u00e1s informaci\u00f3n sobre sus clientes, pero muchas no son capaces de interpretarla de forma apropiada. El an\u00e1lisis se transforma en m\u00e1s an\u00e1lisis y luego no son capaces de crear estrategias efectivas con la informaci\u00f3n que tienen. As\u00ed, el desaf\u00edo de las empresas u organizaciones hoy no es solo el conseguir el talento humano, sino tambi\u00e9n es el ser capaces de transformar datos en acciones concretas. Los l\u00edderes de las industrias deben entender la din\u00e1mica del mercado y ver cual es la forma m\u00e1s efectiva para que sus empresas compitan. Entonces, el talento en el mundo de hoy pasa a segundo plano, si no se lo busca para que act\u00fae coordinadamente con una anal\u00edtica de datos eficiente.<\/span><\/p>\n

 <\/p>\n

La mayor\u00eda de las organizaciones s\u00f3lo integran unas pocas fuentes de informaci\u00f3n de clientes y marketing. Aquellas que se apalancan en m\u00faltiples fuentes y se preocupan constantemente en generar demanda tienen un desempe\u00f1o much\u00edsimo mayor, especialmente en el \u00e1mbito monetario. Y aunque estar siempre refinando las actividades de marketing para el negocio es imprescindible, las compa\u00f1\u00edas l\u00edderes usan la informaci\u00f3n para estimular todos los puntos de encuentro en los que el cliente est\u00e1 involucrado. <\/span><\/p>\n

Seg\u00fan un reporte de IDG Enterprise, las organizaciones que han implementado proyectos impulsados por datos aument\u00f3 m\u00e1s de un 100% entre el 2014 y el 2015. <\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb admin_label=\u00bbRow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb50px|||\u00bb custom_padding_tablet=\u00bb17px|||\u00bb custom_padding_phone=\u00bb\u00bb custom_width_px=\u00bb830px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2018\/03\/imagen_4.jpg\u00bb alt=\u00bbpublicidad en YouTube\u00bb show_bottom_space=\u00bboff\u00bb align_tablet=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb3.23″ animation_style=\u00bbfade\u00bb animation_duration=\u00bb500ms\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb animation=\u00bbfade_in\u00bb sticky=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb align_phone=\u00bbcenter\u00bb][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Serif||on||\u00bb text_text_color=\u00bb#363636″ text_font_size=\u00bb16″ text_line_height=\u00bb1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb20px||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]Porcentaje de projectos impulsados por datos.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb17px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636″ text_font_size=\u00bb20″ text_line_height=\u00bb1.5em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_margin=\u00bb30px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n

Al mismo tiempo, un estudio del MIT Sloan Management Review descubri\u00f3 que mientras m\u00e1s organizaciones desarrollan habilidades anal\u00edticas, la cantidad de organizaciones que obtienen una ventaja competitiva se reduce. Esto significa que mientras m\u00e1s organizaciones implementan sistemas de an\u00e1lisis, la ventaja competitiva producto de esta implementaci\u00f3n empieza a erosionarse. De la misma manera, investigaciones en INSEAD y en PwC descubrieron una gran correlaci\u00f3n entre la madurez de una empresa a la hora de usar anal\u00edtica y su desempe\u00f1o en general. \u00a0<\/span><\/p>\n

Seguramente, en un mundo tan globalizado como el de hoy, con cada vez m\u00e1s canales y demandas por parte de los consumidores, ser capaces de identificar estos micro momentos y actuar apropiadamente frente a ellos, es la estrategia que permitir\u00e1 a las organizaciones liderar y obtener un mejor rendimiento monetario<\/strong>. <\/span><\/p>\n

Eso es justamente lo que hacemos en Aloclick. Te invitamos a que descubras c\u00f3mo podemos ayudarte haciendo click <\/span>aqu\u00ed<\/span><\/a>.<\/span><\/p>\n

Saludos<\/span><\/p>\n

Fabian Sayd<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

MARKETING DIGITAL La importancia de los datos en las decisiones de marketing Fabian S,\u00a0Socio Fundador Uno de los desaf\u00edos m\u00e1s grandes del marketing es, de alguna forma, demostrar que lo que hacemos no es solo creatividad, sino que hay realmente una raz\u00f3n para todas las intervenciones que hacemos. Si creamos una campa\u00f1a, usamos cierta tipograf\u00eda […]<\/p>\n","protected":false},"author":1,"featured_media":205634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[],"class_list":["post-205625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\nLa importancia de los datos en las decisiones de marketing - Aloclick<\/title>\n<meta name=\"description\" content=\"la-importancia-de-los-datos-en-las-decisiones-de-marketing Uno de los desaf\u00edos m\u00e1s grandes del marketing es, de alguna forma, demostrar que lo que hacemos no es solo creatividad, si no que hay realmente una raz\u00f3n para todas las intervenciones que hacemos. 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