{"id":206600,"date":"2018-09-14T20:46:44","date_gmt":"2018-09-14T23:46:44","guid":{"rendered":"http:\/\/aloclick.com\/es\/?p=206600"},"modified":"2026-01-14T11:49:07","modified_gmt":"2026-01-14T14:49:07","slug":"marketplace-para-negocios-de-nicho","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/marketplace-para-negocios-de-nicho\/","title":{"rendered":"Marketplace para negocios de nicho"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb||0px|\u00bb custom_padding_tablet=\u00bb||0px|\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider show_divider=\u00bboff\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb4.16&#8243; height=\u00bb110px\u00bb hide_on_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_letter_spacing=\u00bb2px\u00bb header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb33px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>Emprendedorismo &amp; Negocios<\/p>\n[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#1d1d1d\u00bb text_font_size=\u00bb72&#8243; text_line_height=\u00bb1.1em\u00bb header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb33px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb660px\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb18px||80px|\u00bb hover_enabled=\u00bb0&#8243; text_font_size_tablet=\u00bb52&#8243; text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<p>Marketplace para negocios de nicho<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#f7f7f4&#8243; custom_padding=\u00bb0px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/08\/fabiround.png\u00bb alt=\u00bbMarketplace\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.27.5&#8243; custom_margin=\u00bb-48px|||\u00bb hover_enabled=\u00bb0&#8243; use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb animation=\u00bboff\u00bb sticky=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243; title_text=\u00bbfabiround\u00bb][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232&#8243; text_font_size=\u00bb18&#8243; text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb33px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n<p><span style=\"color: #02b875\"><strong>Fabian S<\/strong><\/span>,\u00a0Socio Fundador<\/p>\n[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.27.5&#8243; text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#363636&#8243; header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb33px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<p>Actualizado Setiembre 2025<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb24&#8243; text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb33px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_margin=\u00bb40px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>Tal vez hayas escuchado el t\u00e9rmino pero no est\u00e1s muy familiarizado con \u00e9l. Aqu\u00ed te explicamos qu\u00e9 es y c\u00f3mo funciona un Marketplace o \u201csupermercado digital\u201d.<\/p>\n[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb20&#8243; text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb33px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_margin=\u00bb30px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>Esto no es m\u00e1s que una web de e-commerce que proporciona espacio a otros vendedores para mostrar sus productos y venderlos. \u00a1As\u00ed de f\u00e1cil!<\/p>\n<p>Puedes imagin\u00e1rtelo como un centro comercial, pero online, tal cual eBay, Amazon, Mercadolibre o Aliexpress. Este concepto surgi\u00f3 al mismo tiempo que el de E-commerce y hoy en d\u00eda se trata de un canal que no para de crecer y que ofrece m\u00faltiples ventajas a las pymes.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_4,1_4&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb admin_label=\u00bbRow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb50px|||\u00bb custom_padding_tablet=\u00bb17px|||\u00bb custom_padding_phone=\u00bb\u00bb custom_width_px=\u00bb830px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2018\/09\/pic-post-1-1.jpg\u00bb alt=\u00bbMarketplace\u00bb show_bottom_space=\u00bboff\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.16&#8243; animation_style=\u00bbfade\u00bb animation_duration=\u00bb500ms\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider color=\u00bb#aeaeac\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb4.16&#8243; custom_css_main_element=\u00bbwidth:130px;\u00bb hide_on_mobile=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||on||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb16&#8243; text_line_height=\u00bb1em\u00bb header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb33px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb130px\u00bb custom_margin=\u00bb20px||0px|\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>Te preguntar\u00e1s si ser\u00e1 buena idea incluir esta opci\u00f3n como estrategia de ventas, y la respuesta es que \u00a1indudablemente, lo es! Conoce algunas de las ventajas.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb20&#8243; text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb33px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_margin=\u00bb46px||0px|\u00bb custom_padding=\u00bb0px|||||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2>Ventajas de estar en un Marketplace<\/h2>\n<p>1. Ahorras: la infraestructura es de ellos y t\u00fa s\u00f3lo debes pagar una cuota mensual o una comisi\u00f3n por cada venta. Depende del Marketplace donde decidas alojar tus productos.<br \/> 2. Posicionamiento: No debes preocuparte del SEO ni invertir en publicidad, aunque siempre debes promocionar tus productos. Los marketplaces siempre buscaran mejor posicionamiento para atraer vendedores y clientes finales.<br \/> 3. Gesti\u00f3n de pagos: habitualmente los clientes pagan directamente al Marketplace y este te paga a ti, ahorrando costos de gesti\u00f3n e implementaci\u00f3n de un sistema de cobros propio.<\/p>\n[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/aloclick.com\/es\/contactanos\/\u00bb button_text=\u00bbCONT\u00c1CTANOS\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb59px||||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbRow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb50px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider color=\u00bb#aeaeac\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb4.16&#8243; hide_on_mobile=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb32&#8243; text_line_height=\u00bb1.3em\u00bb header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb33px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb900px\u00bb custom_margin=\u00bb16px||30px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>Es posible enumerar muchas otras ventajas, sin embargo tambi\u00e9n es necesario hablar de aquellos aspectos que no son tan ventajosos.<\/p>\n[\/et_pb_text][et_pb_divider color=\u00bb#aeaeac\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb4.16&#8243; hide_on_mobile=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb17px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb20&#8243; text_line_height=\u00bb1.5em\u00bb ul_line_height=\u00bb1.5em\u00bb header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb33px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_margin=\u00bb30px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2>Desventajas para el vendedor<\/h2>\n<p>Entre las desventajas, estas son las principales:<\/p>\n<ul>\n<li>Puedes encontrar una gran competencia.\n<\/li>\n<li>Debes realizar ajustes de precios compar\u00e1ndolos con los de tus competidores, y si tu producto no es \u00fanico y exclusivo, no podr\u00e1s tener m\u00e1s ventaja que un menor precio, y alg\u00fan servicio adicional.\n<\/li>\n<li>Los productos se muestran seg\u00fan las normas del Marketplace, entre otros. A\u00fan as\u00ed, los beneficios son mayores y las ventas m\u00e1s r\u00e1pidas. Si est\u00e1s comenzando con el e-commerce, esta opci\u00f3n es precisa para someter lo que vender\u00e1s a un estudio de mercado, realizar promociones y tener mejor alcance.<\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb admin_label=\u00bbRow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb50px|||\u00bb custom_padding_tablet=\u00bb17px|||\u00bb custom_padding_phone=\u00bb\u00bb custom_width_px=\u00bb830px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2018\/09\/pic-post-2.jpg\u00bb alt=\u00bbMarketplace\u00bb show_bottom_space=\u00bboff\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.16&#8243; animation_style=\u00bbfade\u00bb animation_duration=\u00bb500ms\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb animation=\u00bbfade_in\u00bb sticky=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb17px||4px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb20&#8243; text_line_height=\u00bb1.5em\u00bb ul_text_color=\u00bb#000000&#8243; ul_line_height=\u00bb1.6em\u00bb header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb33px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_margin=\u00bb30px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2>Busca tu nicho, y crea tu marketplace<\/h2>\n<p>Habiendo comentado lo anterior, podr\u00e1s pensar \u00bfPorqu\u00e9 no implementar mi propio marketplace? &#8230; Bien, esta es una idea interesante, siempre que te enfoques en un nicho de mercado, ya que <strong>no querr\u00e1s competir con Amazon o Mercadolibre<\/strong> \u00bfVerdad?.<\/p>\n<p>Podemos decir que existen dos tipos de e-marketplace; los verticales y los de nicho.<\/p>\n<p>Los <strong>marketplace de mercados verticales<\/strong> son aquellos como Amazon donde literalmente puedes encontrar de todo, diferentes categor\u00edas de productos y marcas en un solo lugar, y\u00a0\u00a0los <strong>marketplace de nicho<\/strong>, donde existen productos de un solo tipo, como por ejemplo Runnics, donde puedes encontrar \u00fanicamente ropa y calzado deportivo. Encontrar\u00e1s muchos m\u00e1s, de los rubros m\u00e1s variados<\/p>\n<p>Entonces, si est\u00e1s pensando en crear un marketplace de nicho, debes como m\u00ednimo, cumplir estos requisitos:<\/p>\n<ul>\n<li>Determinar un rubro o nicho de mercado en el que tengas cierta experiencia y conocimiento. Esto es importante porque dentro de un rubro en el que ya te desempe\u00f1es, tendr\u00e1s tendidas redes con clientes, proveedores, c\u00e1maras de comercio del sector, colegas a los que podr\u00e1s invitarlos a participar como vendedores o clientes de tu nuevo proyecto.<\/li>\n<li>Investigar si para ese rubro, ya existe una soluci\u00f3n similar, y que sea competitiva en el mercado. Hacer una lista de cual ser\u00e1 tu ventaja en relaci\u00f3n a los otros.<\/li>\n<li>Contar con un presupuesto m\u00ednimo necesario. Si bien la parte t\u00e9cnica puede no ser tan complicada de resolver si te adaptas a soluciones estandard que existen, lo m\u00e1s caro ser\u00e1 llevar a cabo un plan de marketing, el cual en el caso de un marketplace, siempre ser\u00e1 m\u00e1s caro que en un sitio de ecommerce normal, ya que debe estar orientado por un lado a conseguir vendedores que publiquen sus productos en tu marketplace, y por otro, a conseguir clientes para esos vendedores.<\/li>\n<\/ul>\n<p>Por supuesto que hay much\u00edsimos pasos m\u00e1s y trabajo por delante para que tengas un marketplace exitoso, pero los puntos anteriores son los primeros y fundamentales. Si ya los tienes cumplidos, puedes poner manos a la obra &#8230; y ahora la pregunta que sigue muy posiblemente ser\u00e1 \u00bfC\u00f3mo y por donde comienzo? &#8230;<\/p>\n<p>Otra vez, te lo resumo en tres puntos:<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Busca una soluci\u00f3n t\u00e9cnica.<\/span> El sistema \/software sobre el que funcionar\u00e1 tu marketplace. Hay mucha opciones, y en Aloclick, <a href=\"https:\/\/aloclick.com\/es\/diseno-web\/#crea-flip\">ofrecemos algunas<\/a>.<\/li>\n<li><span style=\"text-decoration: underline;\">Elabora un plan de marketing<\/span> integral para conseguir vendedores y clientes.<\/li>\n<li><span style=\"text-decoration: underline;\">Lanzar una prueba o MVP<\/span> (producto m\u00ednimo viable) por sus siglas en ingles.<\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbRow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb980&#8243; custom_padding=\u00bb50px||0px|\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb980&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2018\/09\/pic-post-3.jpg\u00bb alt=\u00bbMarketplace\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.16&#8243; use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb animation=\u00bboff\u00bb sticky=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb17px||79px||false|false\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb20&#8243; text_line_height=\u00bb1.5em\u00bb link_line_height=\u00bb1.5em\u00bb ul_line_height=\u00bb1.5em\u00bb header_2_font=\u00bb|800|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb33px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_margin=\u00bb30px||30px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2><strong>\u00bfC\u00f3mo se obtienen los ingresos?<\/strong><\/h2>\n<p>Hay varios modelos de negocios para monetizar tu marketplace, como por ejemplo:<\/p>\n<ul>\n<li>Cobras comisiones por los productos que venden los vendedores.<\/li>\n<li>Ofreces publicaci\u00f3n gratuita, y cobras por servicios premium destacados.<\/li>\n<li>Creas uno o varios tipos de membres\u00eda fija, y los vendedores publican y venden sus productos sin costo.<\/li>\n<\/ul>\n<p>Y cualquier combinaci\u00f3n de las anteriores, entre otras opciones.<\/p>\n<h2><strong>\u00bfTodo listo?<\/strong><\/h2>\n<p><span style=\"font-size: 20px;\">Pues ponte a trabajar entonces, y si necesitas despejar dudas o ampliar cualquiera de los conceptos relacionados con la creaci\u00f3n, operaci\u00f3n y promoci\u00f3n de un marketplace, te ofrezco mi ayuda inicial, sin compromiso ni costo.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/aloclick.com\/es\/contactanos\/\u00bb button_text=\u00bbCont\u00e1ctanos\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb59px||||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Emprendedorismo &amp; Negocios Marketplace para negocios de nicho Fabian S,\u00a0Socio Fundador Actualizado Setiembre 2025Tal vez hayas escuchado el t\u00e9rmino pero no est\u00e1s muy familiarizado con \u00e9l. Aqu\u00ed te explicamos qu\u00e9 es y c\u00f3mo funciona un Marketplace o \u201csupermercado digital\u201d. Esto no es m\u00e1s que una web de e-commerce que proporciona espacio a otros vendedores para [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":206612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[87],"tags":[],"class_list":["post-206600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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