{"id":207071,"date":"2019-03-19T19:47:56","date_gmt":"2019-03-19T22:47:56","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=207071"},"modified":"2022-10-26T12:11:34","modified_gmt":"2022-10-26T15:11:34","slug":"fanpage-o-pagina-web-no-bases-tu-estrategia-web-solo-en-facebook","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/fanpage-o-pagina-web-no-bases-tu-estrategia-web-solo-en-facebook\/","title":{"rendered":"Fanpage o Sitio Web."},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb||0px|\u00bb custom_padding_tablet=\u00bb||0px|\u00bb da_disable_devices=\u00bboff|off|off\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider show_divider=\u00bboff\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb4.16&#8243; height=\u00bb110px\u00bb hide_on_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb]&nbsp;<br \/>\n[\/et_pb_divider][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_letter_spacing=\u00bb2px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>Redes Sociales<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_2,1_4&#8243; _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.18.0&#8243; text_font=\u00bbPT Sans|700|||||||\u00bb text_text_color=\u00bb#1d1d1d\u00bb text_font_size=\u00bb72&#8243; text_line_height=\u00bb1.1em\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb660px\u00bb custom_margin=\u00bb18px||80px|\u00bb hover_enabled=\u00bb0&#8243; text_font_size_tablet=\u00bb52&#8243; text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<p style=\"text-align: center;\">\u00bfFan Page o P\u00e1gina Web?<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#f7f7f4&#8243; custom_padding=\u00bb0px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb da_disable_devices=\u00bboff|off|off\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/09\/perfil-fes-redondo-240.png\u00bb alt=\u00bbFabian S\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.18.0&#8243; custom_margin=\u00bb-48px|||\u00bb hover_enabled=\u00bb0&#8243; use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb title_text=\u00bbperfil-fes-redondo-240&#8243; sticky_enabled=\u00bb0&#8243;]&nbsp;<br \/>\n[\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232&#8243; text_font_size=\u00bb18&#8243; text_line_height=\u00bb1.4em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<span style=\"color: #02b875\"><strong>Fabian S<\/strong><\/span>,\u00a0Socio Fundador<br \/>\n[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.18.0&#8243; text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#363636&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb locked=\u00bboff\u00bb]\n<p>Setiembre, 2022\u00a0 \u00a0<a href=\"https:\/\/www.linkedin.com\/in\/fabian-sayd-70341435\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/05\/linkedin-icon.png\" width=\"24\" height=\"24\" alt=\"\" class=\"wp-image-208382 alignnone size-full\" \/><\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb20&#8243; text_line_height=\u00bb1.5em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_margin=\u00bb30px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>En los \u00faltimos tiempos, hemos podido eventualmente experimentar la ca\u00edda de Facebook, Instagram, y algunos otros de sus servicios asociados.<\/p>\n<p>Fue lo que me impuls\u00f3 a escribir esta nota, y que me hizo recordar algo que siempre les digo a mis clientes: <em><strong>\u201ces un error basar tu estrategia de presencia web, solo en tener una fanpage en Facebook.\u201d<\/strong><\/em> Si bien, es una manera r\u00e1pida de comenzar a tener presencia en internet, o m\u00e1s bien, en redes sociales, tiene varias desventajas, que m\u00e1s all\u00e1 de la que se evidenci\u00f3 recientemente, en donde la ca\u00edda del servicio, dej\u00f3 fuera de l\u00ednea y desconectados a todos aquellos que solo confiaban en ese servicio su presencia web.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_4,1_4&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb admin_label=\u00bbRow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb50px|||\u00bb custom_padding_tablet=\u00bb17px|||\u00bb custom_padding_phone=\u00bb\u00bb custom_width_px=\u00bb830px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2019\/03\/facepost1.jpg\u00bb alt=\u00bbRese\u00f1a de Concrete5&#8243; show_bottom_space=\u00bboff\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.16&#8243; animation_style=\u00bbfade\u00bb animation_duration=\u00bb500ms\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]&nbsp;<br \/>\n[\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_divider color=\u00bb#aeaeac\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb4.16&#8243; custom_css_main_element=\u00bbwidth:130px;\u00bb hide_on_mobile=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]&nbsp;<br \/>\n[\/et_pb_divider][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||on||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb16&#8243; text_line_height=\u00bb1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb130px\u00bb custom_margin=\u00bb20px||0px|\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n<p><strong>Tener tu fanpage es necesario<\/strong>\u00a0pero no debe ser tu principal ni mucho menos \u00fanica estrategia de presencia web<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb20&#8243; text_line_height=\u00bb1.5em\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb30px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_margin=\u00bb46px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb28px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2>Desventajas de tener solo una fanpage en Facebook<\/h2>\n<p>\u00a0<span style=\"font-size: 20px;\">A continuaci\u00f3n, les enumero algunas razones por las que deber\u00edas tener tambi\u00e9n tu propia p\u00e1gina web, y no solo una fanpage de Facebook:<\/span><\/p>\n<ul>\n<li>No puedes controlar la imagen que brindas a tus clientes: todas las fanpage de Facebook, se basan en el mismo esquema, y no hay mucho que te identifique de los otros millones de p\u00e1ginas de Facebook,\u00a0 m\u00e1s all\u00e1 de cambiar la imagen de portada.<\/li>\n<li>No controlas la experiencia de usuario: lo que los visitantes de una fanpage de Facebook, pueden hacer ah\u00ed, est\u00e1 definido por Facebook.<\/li>\n<li>Muchos ya ven a Facebook, como un bolet\u00edn de anuncios, y la navegaci\u00f3n, entre una p\u00e1gina (la que podr\u00eda ser tu fanpage), el perfil propio, el perfil de amigos, etc., se transforma en un proceso ca\u00f3tico, que hace que no puedas hacer que el usuario se concentre \u00fanicamente en los productos o servicios que quieras presentar.<\/li>\n<li>No tienes un dominio propio, ya que todas las fanpage de Facebook, est\u00e1n bajo el dominio Facebook.com\/tunegocio \u2026 O sea, no tienes tu propia identidad.<\/li>\n<li>No tienes cuentas de correo con tu dominio: El no tener una p\u00e1gina web propia (o al menos un dominio propio), tambi\u00e9n te impide tener cuentas de correo del tipo <strong>info@nombredetunegocio.com<\/strong><a href=\"mailto:info@tunegocio.com. \">. <\/a><strong style=\"font-size: 20px;\">Todav\u00eda usas Hotmail, para presentarte como empresa, negocio o profesional?<\/strong><span style=\"font-size: 20px;\"> Es algo que deber\u00edas replantearte cambiar lo antes posible.<\/span><\/li>\n<li><strong>Y lo principal<\/strong>. no puedes personalizar tu funnel de ventas, o sea captar contactos a trav\u00e9s de un esquema personalizado de acciones publicitarias, combinadas con formularios, y llamados a la acci\u00f3n que puedas controlar y que terminen con la generci\u00f3n de una base de datos de potenciales clientes.<span style=\"font-size: 20px;\"><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb admin_label=\u00bbRow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb50px|||\u00bb custom_padding_tablet=\u00bb17px|||\u00bb custom_padding_phone=\u00bb\u00bb custom_width_px=\u00bb830px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2019\/03\/home_post_2-1.gif\u00bb alt=\u00bbRese\u00f1a de Concrete5&#8243; show_bottom_space=\u00bboff\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.16&#8243; animation_style=\u00bbfade\u00bb animation_duration=\u00bb500ms\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]&nbsp;<br \/>\n[\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||on||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb16&#8243; text_line_height=\u00bb1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb20px||0px|\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>EL principal beneficio de tener tu web, comparado con una fanpage: Manejar tu imagen<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb17px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb20&#8243; text_line_height=\u00bb1.5em\u00bb header_2_font_size=\u00bb30px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_margin=\u00bb46px||0px|\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|tablet\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb28px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>Estos son solo los principales puntos. 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