{"id":207071,"date":"2019-03-19T19:47:56","date_gmt":"2019-03-19T22:47:56","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=207071"},"modified":"2022-10-26T12:11:34","modified_gmt":"2022-10-26T15:11:34","slug":"fanpage-o-pagina-web-no-bases-tu-estrategia-web-solo-en-facebook","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/fanpage-o-pagina-web-no-bases-tu-estrategia-web-solo-en-facebook\/","title":{"rendered":"Fanpage o Sitio Web."},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;||0px|&#8221; custom_padding_tablet=&#8221;||0px|&#8221; da_disable_devices=&#8221;off|off|off&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Divider&#8221; _builder_version=&#8221;4.16&#8243; height=&#8221;110px&#8221; hide_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;<br \/>\n[\/et_pb_divider][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#bcbcbc&#8221; text_letter_spacing=&#8221;2px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>Redes Sociales<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;PT Sans|700|||||||&#8221; text_text_color=&#8221;#1d1d1d&#8221; text_font_size=&#8221;72&#8243; text_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;660px&#8221; custom_margin=&#8221;18px||80px|&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;52&#8243; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]\n<p style=\"text-align: center;\">\u00bfFan Page o P\u00e1gina Web?<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#f7f7f4&#8243; custom_padding=&#8221;0px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_padding=&#8221;0px|||&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;620px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/09\/perfil-fes-redondo-240.png&#8221; alt=&#8221;Fabian S&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.18.0&#8243; custom_margin=&#8221;-48px|||&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;perfil-fes-redondo-240&#8243; sticky_enabled=&#8221;0&#8243;]&nbsp;<br \/>\n[\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#323232&#8243; text_font_size=&#8221;18&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;14px||0px|&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"color: #02b875\"><strong>Fabian S<\/strong><\/span>,\u00a0Socio Fundador<br \/>\n[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#363636&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|||&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; locked=&#8221;off&#8221;]\n<p>Setiembre, 2022\u00a0 \u00a0<a href=\"https:\/\/www.linkedin.com\/in\/fabian-sayd-70341435\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/05\/linkedin-icon.png\" width=\"24\" height=\"24\" alt=\"\" class=\"wp-image-208382 alignnone size-full\" \/><\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_padding=&#8221;0px|||&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;620px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.5em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_margin=&#8221;30px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>En los \u00faltimos tiempos, hemos podido eventualmente experimentar la ca\u00edda de Facebook, Instagram, y algunos otros de sus servicios asociados.<\/p>\n<p>Fue lo que me impuls\u00f3 a escribir esta nota, y que me hizo recordar algo que siempre les digo a mis clientes: <em><strong>\u201ces un error basar tu estrategia de presencia web, solo en tener una fanpage en Facebook.\u201d<\/strong><\/em> Si bien, es una manera r\u00e1pida de comenzar a tener presencia en internet, o m\u00e1s bien, en redes sociales, tiene varias desventajas, que m\u00e1s all\u00e1 de la que se evidenci\u00f3 recientemente, en donde la ca\u00edda del servicio, dej\u00f3 fuera de l\u00ednea y desconectados a todos aquellos que solo confiaban en ese servicio su presencia web.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;50px|||&#8221; custom_padding_tablet=&#8221;17px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_width_px=&#8221;830px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2019\/03\/facepost1.jpg&#8221; alt=&#8221;Rese\u00f1a de Concrete5&#8243; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;fade&#8221; animation_duration=&#8221;500ms&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;<br \/>\n[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#aeaeac&#8221; admin_label=&#8221;Divider&#8221; _builder_version=&#8221;4.16&#8243; custom_css_main_element=&#8221;width:130px;&#8221; hide_on_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;<br \/>\n[\/et_pb_divider][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||on||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;130px&#8221; custom_margin=&#8221;20px||0px|&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><strong>Tener tu fanpage es necesario<\/strong>\u00a0pero no debe ser tu principal ni mucho menos \u00fanica estrategia de presencia web<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_padding=&#8221;0px|||&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;620px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;20&#8243; text_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;30px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_margin=&#8221;46px||0px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<h2>Desventajas de tener solo una fanpage en Facebook<\/h2>\n<p>\u00a0<span style=\"font-size: 20px;\">A continuaci\u00f3n, les enumero algunas razones por las que deber\u00edas tener tambi\u00e9n tu propia p\u00e1gina web, y no solo una fanpage de Facebook:<\/span><\/p>\n<ul>\n<li>No puedes controlar la imagen que brindas a tus clientes: todas las fanpage de Facebook, se basan en el mismo esquema, y no hay mucho que te identifique de los otros millones de p\u00e1ginas de Facebook,\u00a0 m\u00e1s all\u00e1 de cambiar la imagen de portada.<\/li>\n<li>No controlas la experiencia de usuario: lo que los visitantes de una fanpage de Facebook, pueden hacer ah\u00ed, est\u00e1 definido por Facebook.<\/li>\n<li>Muchos ya ven a Facebook, como un bolet\u00edn de anuncios, y la navegaci\u00f3n, entre una p\u00e1gina (la que podr\u00eda ser tu fanpage), el perfil propio, el perfil de amigos, etc., se transforma en un proceso ca\u00f3tico, que hace que no puedas hacer que el usuario se concentre \u00fanicamente en los productos o servicios que quieras presentar.<\/li>\n<li>No tienes un dominio propio, ya que todas las fanpage de Facebook, est\u00e1n bajo el dominio Facebook.com\/tunegocio \u2026 O sea, no tienes tu propia identidad.<\/li>\n<li>No tienes cuentas de correo con tu dominio: El no tener una p\u00e1gina web propia (o al menos un dominio propio), tambi\u00e9n te impide tener cuentas de correo del tipo <strong>info@nombredetunegocio.com<\/strong><a href=\"mailto:info@tunegocio.com. \">. <\/a><strong style=\"font-size: 20px;\">Todav\u00eda usas Hotmail, para presentarte como empresa, negocio o profesional?<\/strong><span style=\"font-size: 20px;\"> Es algo que deber\u00edas replantearte cambiar lo antes posible.<\/span><\/li>\n<li><strong>Y lo principal<\/strong>. no puedes personalizar tu funnel de ventas, o sea captar contactos a trav\u00e9s de un esquema personalizado de acciones publicitarias, combinadas con formularios, y llamados a la acci\u00f3n que puedas controlar y que terminen con la generci\u00f3n de una base de datos de potenciales clientes.<span style=\"font-size: 20px;\"><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;50px|||&#8221; custom_padding_tablet=&#8221;17px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_width_px=&#8221;830px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2019\/03\/home_post_2-1.gif&#8221; alt=&#8221;Rese\u00f1a de Concrete5&#8243; show_bottom_space=&#8221;off&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;fade&#8221; animation_duration=&#8221;500ms&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;<br \/>\n[\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||on||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;20px||0px|&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>EL principal beneficio de tener tu web, comparado con una fanpage: Manejar tu imagen<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; 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