{"id":210131,"date":"2020-10-02T20:45:04","date_gmt":"2020-10-02T23:45:04","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=210131"},"modified":"2020-10-07T10:32:05","modified_gmt":"2020-10-07T13:32:05","slug":"paginas-amp-y-google-web-stories","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/paginas-amp-y-google-web-stories\/","title":{"rendered":"P\u00e1ginas amp y Google web stories"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22″ background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb||0px|\u00bb custom_padding_tablet=\u00bb||0px|\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||0px|\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.5″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_letter_spacing=\u00bb2px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]\n

Dise\u00f1o Web<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||0px|||\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.5″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#1d1d1d\u00bb text_font_size=\u00bb72″ text_line_height=\u00bb1em\u00bb header_font=\u00bbPoppins|700|||||||\u00bb header_font_size=\u00bb66px\u00bb header_line_height=\u00bb1.2em\u00bb header_2_line_height=\u00bb-0.4em\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb100%\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb|4px|84px||false|false\u00bb text_font_size_tablet=\u00bb52″ text_font_size_phone=\u00bb45px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]\n

Historias aceleradas\u00a0\"smile\"<\/h3>\n

P\u00c1GINAS AMP y GOOGLE WEB STORIES<\/h1>\n

\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbSection\u00bb _builder_version=\u00bb3.22″ background_color=\u00bb#f7f7f4″ custom_padding=\u00bb0px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2016\/06\/perfil-fes-redondo.png\u00bb alt=\u00bbFabian S\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb3.23″ custom_margin=\u00bb-48px|||\u00bb use_border_color=\u00bboff\u00bb] 
\n[\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb3.27.4″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232″ text_font_size=\u00bb18″ text_line_height=\u00bb1.4em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb]Fabian S<\/strong><\/span>,\u00a0Socio Fundador
\n[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.5″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#363636″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb hover_enabled=\u00bb0″ header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb sticky_enabled=\u00bb0″]\n

Octubre 1, 2020<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.6.5″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.0.9″][et_pb_text _builder_version=\u00bb4.6.5″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]\n

Todos sabemos que la velocidad de carga de un sitio web es fundamental, ya sea como usuarios a los que nos gana la impaciencia y desistimos de esperar cuando una p\u00e1gina tarda mucho en cargarse, o como profesionales del dise\u00f1o y el marketing con el conocimiento de que adem\u00e1s de lo anterior, la velocidad de carga incide en el SEO (optimizaci\u00f3n para Google y otros buscadores) de la p\u00e1gina.<\/p>\n

Con eso en mente, hace unos a\u00f1os (concretamente en 2015) varios gigantes tecnol\u00f3gicos, liderados por Google, anunciaron el proyecto AMP<\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/10\/amp-stories-on-websites1.png\u00bb title_text=\u00bbamp-stories-on-websites1″ align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.5″][\/et_pb_image][et_pb_button button_url=\u00bbhttps:\/\/inmystory.cyou\/\u00bb button_text=\u00bbREGISTRATE Y EMPIEZA A CONSTRUIR TU HISTORIA\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.6.5″ _module_preset=\u00bbdefault\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.0.9″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.0.9″][et_pb_text _builder_version=\u00bb4.6.5″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_font_size=\u00bb30px\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]\n

\u00bfQU\u00c9 SON LAS AMP?<\/h2>\n

Resumidamente son un tipo de p\u00e1gina web que siguen estrictos protocolos de construcci\u00f3n pensados para la optimizaci\u00f3n de velocidad de carga, y la visualizaci\u00f3n en dispositivos m\u00f3viles.<\/p>\n

Para lograr el objetivo, se crearon reglas que obligan a minimizar la cantidad de c\u00f3digo HTML, c\u00f3digo CSS, y utilizar JS (javascript) para buscar recursos y eliminar el renderizado innecesario al momento de construir una p\u00e1gina. Adem\u00e1s, Google creo una red de entrega de contenidos independiente (CDN) exclusiva para estas p\u00e1ginas, para acelerar a\u00fan m\u00e1s la entrega.
Y hasta aqu\u00ed llegamos con t\u00e9rminos t\u00e9cnicos, ya que la idea de esta nota no es ense\u00f1arles en detalle c\u00f3mo hacer p\u00e1ginas AMP, sino como aprovecharlas para mejorar el posicionamiento, difusi\u00f3n y promoci\u00f3n de sus productos y servicios. Si bien las AMP pueden usarse para hacer sitios enteros, en esta oportunidad, me centrar\u00e9 en las Google Web Stories<\/strong>, o AMP Web Stories<\/strong><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/10\/AMP5.jpg\u00bb title_text=\u00bbAMP5″ align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.5″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.6.5″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb||on||||||\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]\n

Las AMP Web stories, est\u00e1n adaptadas para mejorar la velocidad de carga, con una interfaz de usuario para m\u00f3viles<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.0.9″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.0.9″][et_pb_text _builder_version=\u00bb4.6.5″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_font_size=\u00bb30px\u00bb hover_enabled=\u00bb0″ header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb sticky_enabled=\u00bb0″]\n

\u00bfQU\u00c9 SON LAS GOOGLE WEB STORIES?<\/o:p><\/h2>\n

Las historias web son un tipo de p\u00e1gina con formato de narrativa visual que aprovecha las ventajas de las AMP, para entregar un contenido al estilo de las Instagram stories, o Facebook stories, con la ventaja que pueden verse en cualquier navegador compatible.<\/p>\n

Google dedica un apartado especial en los resultados de b\u00fasqueda para este tipo de p\u00e1ginas y las tuyas podr\u00edan incluirse all\u00ed, si cumplen con los requisitos<\/o:p><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/10\/AMP4.jpg\u00bb title_text=\u00bbAMP4″ align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.5″ width=\u00bb49%\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb95%\u00bb width_last_edited=\u00bbon|desktop\u00bb custom_margin=\u00bb||-9px|||\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.0.9″ custom_padding=\u00bb4px|||||\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.0.9″][et_pb_text _builder_version=\u00bb4.6.5″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb||on||||||\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]\n

Ejemplo de muestra de Web story, en resultados de b\u00fasqueda de Google<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.6.5″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_font_size=\u00bb30px\u00bb custom_padding=\u00bb||3px|||\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]\n

\u00bfC\u00d3MO CONSTRUIR UNA WEB STORY?<\/h2>\n

Opci\u00f3n 1)<\/strong> Una manera, es seguir las instrucciones para desarrolladores que brinda Google en su apartado sobre c\u00f3mo construir una web story. Puedes acceder desde este LINK<\/a>. Esta opci\u00f3n requiere bastante uso de c\u00f3digo, por lo que si no conoces, o no est\u00e1s dispuesto a encarar un nuevo aprendizaje que puede ser largo, pasa directo a las siguientes opciones.<\/p>\n

Opci\u00f3n 2)<\/strong> Otra opci\u00f3n m\u00e1s sencilla y r\u00e1pida es construir tus web stories con un constructor visual. Hay varios disponibles por ah\u00ed en la web. Uno que es totalmente gratuito, y puedes usar de inmediato, es el del sitio inmystory.cyou<\/a>\u00a0<\/strong><\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/inmystory.cyou\/\u00bb button_text=\u00bbREGISTRATE Y EMPIEZA A CONSTRUIR TU HISTORIA\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.6.5″ _module_preset=\u00bbdefault\u00bb][\/et_pb_button][et_pb_text _builder_version=\u00bb4.6.5″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbPoppins|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size=\u00bb36px\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb]\n

Opci\u00f3n 3)<\/strong> Por \u00faltimo, si quieres dedicarte al n\u00facleo de tu negocio (que en cualquier caso, debe ser gestionar y vender) la opci\u00f3n m\u00e1s r\u00e1pida y no siempre la m\u00e1s cara, es encargar el trabajo a un profesional o agencia que pueda brindarte un resultado \u00f3ptimo. (En Aloclick, podemos ayudarte tambi\u00e9n con esta opci\u00f3n)<\/span><\/p>\n

<\/span><\/p>\n

CLICK EN LAS IM\u00c1GENES PARA VER EJEMPLOS DE WEB STORIES<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.6.5″ _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.6.5″ _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/10\/amp1.png\u00bb title_text=\u00bbamp1″ url=\u00bbhttps:\/\/aloclick.com\/es\/web-stories\/web-story-demo-2\/\u00bb url_new_window=\u00bbon\u00bb use_overlay=\u00bbon\u00bb overlay_icon_color=\u00bb#0c71c3″ hover_overlay_color=\u00bbrgba(0,0,0,0.8)\u00bb hover_icon=\u00bb%%119%%\u00bb _builder_version=\u00bb4.6.5″ _module_preset=\u00bbdefault\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.6.5″ _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/10\/amp2.png\u00bb title_text=\u00bbamp2″ url=\u00bbhttps:\/\/aloclick.com\/es\/web-stories\/web-story-demo-1\/\u00bb url_new_window=\u00bbon\u00bb use_overlay=\u00bbon\u00bb overlay_icon_color=\u00bb#0c71c3″ hover_overlay_color=\u00bbrgba(0,0,0,0.8)\u00bb hover_icon=\u00bb%%119%%\u00bb _builder_version=\u00bb4.6.5″ _module_preset=\u00bbdefault\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.6.5″ _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/10\/amp4.png\u00bb title_text=\u00bbamp4″ url=\u00bbhttps:\/\/aloclick.com\/es\/web-stories\/clientes-para-tu-negocio\/\u00bb url_new_window=\u00bbon\u00bb use_overlay=\u00bbon\u00bb overlay_icon_color=\u00bb#0c71c3″ hover_overlay_color=\u00bbrgba(0,0,0,0.8)\u00bb hover_icon=\u00bb%%119%%\u00bb _builder_version=\u00bb4.6.5″ _module_preset=\u00bbdefault\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.0.9″][et_pb_row _builder_version=\u00bb4.0.9″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.0.9″][et_pb_text _builder_version=\u00bb4.6.5″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb]\n

En Aloclick.com, estamos abiertos a ayudar con nuestra experiencia, a empresas e instituciones de cualquier sitio, brindando las herramientas tecnol\u00f3gicas, soporte t\u00e9cnico, capacitaci\u00f3n y los servicios de consultor\u00eda para que tu estrategia sea exitosa<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

P\u00e1ginas AMP y Google Web Stories: Aprovecha las ventajas de crear y difundir tus historias en Internet con un formato m\u00f3vil y visual<\/p>\n","protected":false},"author":1,"featured_media":210185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[5,1],"tags":[],"class_list":["post-210131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web-apps","category-marketing-digital"],"yoast_head":"\nP\u00e1ginas amp y Google web stories - 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