{"id":210131,"date":"2020-10-02T20:45:04","date_gmt":"2020-10-02T23:45:04","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=210131"},"modified":"2020-10-07T10:32:05","modified_gmt":"2020-10-07T13:32:05","slug":"paginas-amp-y-google-web-stories","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/paginas-amp-y-google-web-stories\/","title":{"rendered":"P\u00e1ginas amp y Google web stories"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ background_color=”#ffffff” custom_padding=”||0px|” custom_padding_tablet=”||0px|” transparent_background=”off” padding_mobile=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.6.5″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” text_orientation=”center” custom_margin=”||0px|” custom_padding=”||0px|” header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]\n

Dise\u00f1o Web<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.6.5″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_font_size=”72″ text_line_height=”1em” header_font=”Poppins|700|||||||” header_font_size=”66px” header_line_height=”1.2em” header_2_line_height=”-0.4em” text_orientation=”center” max_width=”100%” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|4px|84px||false|false” text_font_size_tablet=”52″ text_font_size_phone=”45px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]\n

Historias aceleradas\u00a0\"smile\"<\/h3>\n

P\u00c1GINAS AMP y GOOGLE WEB STORIES<\/h1>\n

\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.22″ background_color=”#f7f7f4″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” transparent_background=”off” padding_mobile=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2016\/06\/perfil-fes-redondo.png” alt=”Fabian S” show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”3.23″ custom_margin=”-48px|||” use_border_color=”off”] 
\n[\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” use_border_color=”off”]Fabian S<\/strong><\/span>,\u00a0Socio Fundador
\n[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.6.5″ text_font=”PT Sans|on|||” text_text_color=”#363636″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”0px|||” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” use_border_color=”off” sticky_enabled=”0″]\n

Octubre 1, 2020<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.5″][et_pb_column type=”4_4″ _builder_version=”4.0.9″][et_pb_text _builder_version=”4.6.5″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone”]\n

Todos sabemos que la velocidad de carga de un sitio web es fundamental, ya sea como usuarios a los que nos gana la impaciencia y desistimos de esperar cuando una p\u00e1gina tarda mucho en cargarse, o como profesionales del dise\u00f1o y el marketing con el conocimiento de que adem\u00e1s de lo anterior, la velocidad de carga incide en el SEO (optimizaci\u00f3n para Google y otros buscadores) de la p\u00e1gina.<\/p>\n

Con eso en mente, hace unos a\u00f1os (concretamente en 2015) varios gigantes tecnol\u00f3gicos, liderados por Google, anunciaron el proyecto AMP<\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/10\/amp-stories-on-websites1.png” title_text=”amp-stories-on-websites1″ align=”center” _builder_version=”4.6.5″][\/et_pb_image][et_pb_button button_url=”https:\/\/inmystory.cyou\/” button_text=”REGISTRATE Y EMPIEZA A CONSTRUIR TU HISTORIA” button_alignment=”center” _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.9″][et_pb_column type=”4_4″ _builder_version=”4.0.9″][et_pb_text _builder_version=”4.6.5″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_2_font=”Poppins|700|||||||” header_2_font_size=”30px” header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone”]\n

\u00bfQU\u00c9 SON LAS AMP?<\/h2>\n

Resumidamente son un tipo de p\u00e1gina web que siguen estrictos protocolos de construcci\u00f3n pensados para la optimizaci\u00f3n de velocidad de carga, y la visualizaci\u00f3n en dispositivos m\u00f3viles.<\/p>\n

Para lograr el objetivo, se crearon reglas que obligan a minimizar la cantidad de c\u00f3digo HTML, c\u00f3digo CSS, y utilizar JS (javascript) para buscar recursos y eliminar el renderizado innecesario al momento de construir una p\u00e1gina. Adem\u00e1s, Google creo una red de entrega de contenidos independiente (CDN) exclusiva para estas p\u00e1ginas, para acelerar a\u00fan m\u00e1s la entrega.
Y hasta aqu\u00ed llegamos con t\u00e9rminos t\u00e9cnicos, ya que la idea de esta nota no es ense\u00f1arles en detalle c\u00f3mo hacer p\u00e1ginas AMP, sino como aprovecharlas para mejorar el posicionamiento, difusi\u00f3n y promoci\u00f3n de sus productos y servicios. Si bien las AMP pueden usarse para hacer sitios enteros, en esta oportunidad, me centrar\u00e9 en las Google Web Stories<\/strong>, o AMP Web Stories<\/strong><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/10\/AMP5.jpg” title_text=”AMP5″ align=”center” _builder_version=”4.6.5″][\/et_pb_image][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”||on||||||” text_orientation=”center” hover_enabled=”0″ sticky_enabled=”0″]\n

Las AMP Web stories, est\u00e1n adaptadas para mejorar la velocidad de carga, con una interfaz de usuario para m\u00f3viles<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.9″][et_pb_column type=”4_4″ _builder_version=”4.0.9″][et_pb_text _builder_version=”4.6.5″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_2_font=”Poppins|700|||||||” header_2_font_size=”30px” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” sticky_enabled=”0″]\n

\u00bfQU\u00c9 SON LAS GOOGLE WEB STORIES?<\/o:p><\/h2>\n

Las historias web son un tipo de p\u00e1gina con formato de narrativa visual que aprovecha las ventajas de las AMP, para entregar un contenido al estilo de las Instagram stories, o Facebook stories, con la ventaja que pueden verse en cualquier navegador compatible.<\/p>\n

Google dedica un apartado especial en los resultados de b\u00fasqueda para este tipo de p\u00e1ginas y las tuyas podr\u00edan incluirse all\u00ed, si cumplen con los requisitos<\/o:p><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/10\/AMP4.jpg” title_text=”AMP4″ align=”center” _builder_version=”4.6.5″ width=”49%” width_tablet=”” width_phone=”95%” width_last_edited=”on|desktop” custom_margin=”||-9px|||” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.9″ custom_padding=”4px|||||”][et_pb_column type=”4_4″ _builder_version=”4.0.9″][et_pb_text _builder_version=”4.6.5″ _module_preset=”default” text_font=”||on||||||” text_orientation=”center” hover_enabled=”0″ sticky_enabled=”0″]\n

Ejemplo de muestra de Web story, en resultados de b\u00fasqueda de Google<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.6.5″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_2_font=”Poppins|700|||||||” header_2_font_size=”30px” custom_padding=”||3px|||” header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone”]\n

\u00bfC\u00d3MO CONSTRUIR UNA WEB STORY?<\/h2>\n

Opci\u00f3n 1)<\/strong> Una manera, es seguir las instrucciones para desarrolladores que brinda Google en su apartado sobre c\u00f3mo construir una web story. Puedes acceder desde este LINK<\/a>. Esta opci\u00f3n requiere bastante uso de c\u00f3digo, por lo que si no conoces, o no est\u00e1s dispuesto a encarar un nuevo aprendizaje que puede ser largo, pasa directo a las siguientes opciones.<\/p>\n

Opci\u00f3n 2)<\/strong> Otra opci\u00f3n m\u00e1s sencilla y r\u00e1pida es construir tus web stories con un constructor visual. Hay varios disponibles por ah\u00ed en la web. Uno que es totalmente gratuito, y puedes usar de inmediato, es el del sitio inmystory.cyou<\/a>\u00a0<\/strong><\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/inmystory.cyou\/” button_text=”REGISTRATE Y EMPIEZA A CONSTRUIR TU HISTORIA” button_alignment=”center” _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_button][et_pb_text _builder_version=”4.6.5″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_2_font=”Poppins|700|||||||” header_2_text_align=”center” header_2_font_size=”36px” header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|desktop”]\n

Opci\u00f3n 3)<\/strong> Por \u00faltimo, si quieres dedicarte al n\u00facleo de tu negocio (que en cualquier caso, debe ser gestionar y vender) la opci\u00f3n m\u00e1s r\u00e1pida y no siempre la m\u00e1s cara, es encargar el trabajo a un profesional o agencia que pueda brindarte un resultado \u00f3ptimo. (En Aloclick, podemos ayudarte tambi\u00e9n con esta opci\u00f3n)<\/span><\/p>\n

<\/span><\/p>\n

CLICK EN LAS IM\u00c1GENES PARA VER EJEMPLOS DE WEB STORIES<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/10\/amp1.png” title_text=”amp1″ url=”https:\/\/aloclick.com\/es\/web-stories\/web-story-demo-2\/” url_new_window=”on” use_overlay=”on” overlay_icon_color=”#0c71c3″ hover_overlay_color=”rgba(0,0,0,0.8)” hover_icon=”%%119%%” _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/10\/amp2.png” title_text=”amp2″ url=”https:\/\/aloclick.com\/es\/web-stories\/web-story-demo-1\/” url_new_window=”on” use_overlay=”on” overlay_icon_color=”#0c71c3″ hover_overlay_color=”rgba(0,0,0,0.8)” hover_icon=”%%119%%” _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/10\/amp4.png” title_text=”amp4″ url=”https:\/\/aloclick.com\/es\/web-stories\/clientes-para-tu-negocio\/” url_new_window=”on” use_overlay=”on” overlay_icon_color=”#0c71c3″ hover_overlay_color=”rgba(0,0,0,0.8)” hover_icon=”%%119%%” _builder_version=”4.6.5″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.9″][et_pb_row _builder_version=”4.0.9″][et_pb_column type=”4_4″ _builder_version=”4.0.9″][et_pb_text _builder_version=”4.6.5″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone”]\n

En Aloclick.com, estamos abiertos a ayudar con nuestra experiencia, a empresas e instituciones de cualquier sitio, brindando las herramientas tecnol\u00f3gicas, soporte t\u00e9cnico, capacitaci\u00f3n y los servicios de consultor\u00eda para que tu estrategia sea exitosa<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

P\u00e1ginas AMP y Google Web Stories: Aprovecha las ventajas de crear y difundir tus historias en Internet con un formato m\u00f3vil y visual<\/p>\n","protected":false},"author":1,"featured_media":210185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[5,1],"tags":[],"class_list":["post-210131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web-apps","category-marketing-digital"],"yoast_head":"\nP\u00e1ginas amp y Google web stories - 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