{"id":211187,"date":"2021-10-15T16:49:23","date_gmt":"2021-10-15T19:49:23","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=211187"},"modified":"2021-11-05T19:07:32","modified_gmt":"2021-11-05T22:07:32","slug":"como-optimizar-el-seo-en-wordpress","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/como-optimizar-el-seo-en-wordpress\/","title":{"rendered":"COMO OPTIMIZAR EL SEO EN WORDPRESS"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ background_color=”#ffffff” custom_padding=”||0px|” custom_padding_tablet=”||0px|” transparent_background=”off” padding_mobile=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.11.2″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” text_orientation=”center” custom_margin=”||0px|” custom_padding=”||0px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]\n

Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.11.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_tablet=”” width_phone=”98%” width_last_edited=”on|phone” max_width=”98%” custom_padding=”9px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.11.2″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_font_size=”30px” text_line_height=”1.3em” header_font_size=”68px” header_line_height=”1.1em” text_orientation=”center” max_width=”100%” custom_margin=”18px||80px|” custom_padding=”|4px|0px|||” text_font_size_tablet=”52″ text_font_size_phone=”18px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”37px” header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]\n

Mejorando tus publicaciones<\/p>\n

Como optimizar el SEO en WordPress : 7 tips cortos<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.22″ background_color=”#f7f7f4″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” transparent_background=”off” padding_mobile=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2016\/03\/fabiround.png” alt=”Fabian S” title_text=”fabiround” show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.9.3″ custom_margin=”-48px|||” use_border_color=”off” global_colors_info=”{}”] 
\n[\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.9.3″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” use_border_color=”off” global_colors_info=”{}”]\n

Fabian S<\/strong><\/span>, Socio fundador<\/p>\n[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.11.2″ text_font=”PT Sans|on|||” text_text_color=”#363636″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”0px|||” use_border_color=”off” global_colors_info=”{}”]\n

Octubre 15, 2021<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.9″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.0.9″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” global_colors_info=”{}”]\n

Cuando escribas un art\u00edculo, m\u00e1s all\u00e1 de comunicar la idea central que quieras, no debes desperdiciar la oportunidad de que Google indexe el contenido, y as\u00ed, adem\u00e1s de tus suscriptores o lectores habituales, tu posteo llegue a nuevas personas interesadas en los contenidos que escribes. Aqu\u00ed unos tips sobre como optimizar el SEO en WordPress<\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2021\/10\/seowp2.jpg” alt=”Como optimizar el SEO en WordPress” title_text=”Como optimizar el SEO en WordPress” _builder_version=”4.11.2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.9″ global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.0.9″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.0.9″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_2_font=”PT Serif||||||||” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”27px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

1. Trabaja en el t\u00edtulo<\/h2>\n

Transforma el t\u00edtulo que hayas pensado para tu publicaci\u00f3n, en una frase que los usuarios busquen en Google. Puedes usar Google Trends<\/a>, para ver las tendencias de Google por pa\u00edses, lapso de tiempo, categor\u00edas, etc.<\/p>\n

2. Instala y activa el plugin YOAST SEO.<\/h2>\n

Luego de hacerlo, al editar la entrada, ver\u00e1s al final abajo todas las opciones de mejora para el SEO que te ofrece el plugin.<\/p>\n

3. Completa, paso a paso<\/h2>\n

Revisa y completa los campos de las secciones de cada pesta\u00f1a, principalmente en la de an\u00e1lisis SEO, tratando de tener la mayor cantidad de \u201cpuntos verdes\u201d posible, lo que significar\u00e1 que has cumplido los requisitos para un buen SEO, como por ejemplo tener im\u00e1genes con descripci\u00f3n ALT relacionada con la frase clave, t\u00edtulo \u00fanico, entre varias otras. Seguramente, deber\u00e1s ir haciendo cambios en el contenido del post, para lograrlo.<\/p>\n

4. Escribe un extracto de post<\/h2>\n

M\u00e1s abajo, escribe un extracto de post, que sea adecuado, de 3 o cuatro l\u00edneas, y que contenga la frase clave.<\/p>\n

Continua completando los datos en la columna de la derecha de pantalla de edici\u00f3n de post, donde debes:<\/p>\n

5. Elegir la\/s categor\u00eda\/s del post<\/h2>\n

Tener un \u00e1rbol de categor\u00edas ordenado y coherente es algo necesario.<\/p>\n

6. Agregar etiquetas<\/h2>\n

Agrega etiquetas, solo si has planificado muy bien. No agregues etiquetas que aparecer\u00e1n en un solo post, ya que, a la vista de Google, crear\u00e1n contenido duplicado. Y eso no es bueno para tu ranking.<\/p>\n

7. Imagen destacada<\/h2>\n

Agregar una imagen destacada, que tenga su etiqueta ALT definida como el t\u00edtulo de la publicaci\u00f3n y un formato adecuado para compartir en redes sociales, siguiendo el estilo de tus publicaciones all\u00ed.<\/p>\n

Por \u00faltimo, y aunque es obvio lo digo: Guarda los cambios … \ud83d\ude42<\/strong><\/p>\n

 <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.7.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/aloclick.com\/es\/contactanos\/” url_new_window=”on” button_text=”\u00bfNecesitas ayuda para crear o gestionar tus contenidos? Cont\u00e1ctanos” button_alignment=”center” _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.12.0″ _module_preset=”default” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.12.0″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”29px” text_line_height=”1.2em” text_orientation=”center” custom_padding=”26px||||false|false” text_font_size_tablet=”” text_font_size_phone=”26px” text_font_size_last_edited=”on|desktop” border_width_top=”2px” border_color_top=”#e5e5e5″ global_colors_info=”{}”]\n

Gracias por compartir en tus redes !!! \ud83d\ude03 \ud83d\udc47<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Cuando escribas un art\u00edculo, m\u00e1s all\u00e1 de comunicar la idea central que quieras, no debes desperdiciar la oportunidad de que Google indexe el contenido, y as\u00ed, adem\u00e1s de tus suscriptores o lectores habituales, tu posteo llegue a nuevas personas interesadas en los contenidos que escribes<\/p>\n","protected":false},"author":1,"featured_media":211209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[221],"tags":[63,186],"class_list":["post-211187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-micropost-de-marketing-digital","tag-marketing-digital","tag-seo"],"yoast_head":"\nCOMO OPTIMIZAR EL SEO EN WORDPRESS - 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