{"id":211187,"date":"2021-10-15T16:49:23","date_gmt":"2021-10-15T19:49:23","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=211187"},"modified":"2021-11-05T19:07:32","modified_gmt":"2021-11-05T22:07:32","slug":"como-optimizar-el-seo-en-wordpress","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/como-optimizar-el-seo-en-wordpress\/","title":{"rendered":"COMO OPTIMIZAR EL SEO EN WORDPRESS"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbsection\u00bb _builder_version=\u00bb3.22″ background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb||0px|\u00bb custom_padding_tablet=\u00bb||0px|\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.11.2″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_letter_spacing=\u00bb2px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n

Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.11.2″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb98%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb98%\u00bb custom_padding=\u00bb9px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.11.2″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#1d1d1d\u00bb text_font_size=\u00bb30px\u00bb text_line_height=\u00bb1.3em\u00bb header_font_size=\u00bb68px\u00bb header_line_height=\u00bb1.1em\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb18px||80px|\u00bb custom_padding=\u00bb|4px|0px|||\u00bb text_font_size_tablet=\u00bb52″ text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb37px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n

Mejorando tus publicaciones<\/p>\n

Como optimizar el SEO en WordPress : 7 tips cortos<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbSection\u00bb _builder_version=\u00bb3.22″ background_color=\u00bb#f7f7f4″ custom_padding=\u00bb0px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2016\/03\/fabiround.png\u00bb alt=\u00bbFabian S\u00bb title_text=\u00bbfabiround\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.9.3″ custom_margin=\u00bb-48px|||\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.9.3″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232″ text_font_size=\u00bb18″ text_line_height=\u00bb1.4em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n

Fabian S<\/strong><\/span>, Socio fundador<\/p>\n[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.11.2″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#363636″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|||\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n

Octubre 15, 2021<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.0.9″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.0.9″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.11.2″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb global_colors_info=\u00bb{}\u00bb]\n

Cuando escribas un art\u00edculo, m\u00e1s all\u00e1 de comunicar la idea central que quieras, no debes desperdiciar la oportunidad de que Google indexe el contenido, y as\u00ed, adem\u00e1s de tus suscriptores o lectores habituales, tu posteo llegue a nuevas personas interesadas en los contenidos que escribes. Aqu\u00ed unos tips sobre como optimizar el SEO en WordPress<\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2021\/10\/seowp2.jpg\u00bb alt=\u00bbComo optimizar el SEO en WordPress\u00bb title_text=\u00bbComo optimizar el SEO en WordPress\u00bb _builder_version=\u00bb4.11.2″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.0.9″ global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row _builder_version=\u00bb4.0.9″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.0.9″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.11.2″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbPT Serif||||||||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb18px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb27px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]\n

1. Trabaja en el t\u00edtulo<\/h2>\n

Transforma el t\u00edtulo que hayas pensado para tu publicaci\u00f3n, en una frase que los usuarios busquen en Google. Puedes usar Google Trends<\/a>, para ver las tendencias de Google por pa\u00edses, lapso de tiempo, categor\u00edas, etc.<\/p>\n

2. Instala y activa el plugin YOAST SEO.<\/h2>\n

Luego de hacerlo, al editar la entrada, ver\u00e1s al final abajo todas las opciones de mejora para el SEO que te ofrece el plugin.<\/p>\n

3. Completa, paso a paso<\/h2>\n

Revisa y completa los campos de las secciones de cada pesta\u00f1a, principalmente en la de an\u00e1lisis SEO, tratando de tener la mayor cantidad de \u201cpuntos verdes\u201d posible, lo que significar\u00e1 que has cumplido los requisitos para un buen SEO, como por ejemplo tener im\u00e1genes con descripci\u00f3n ALT relacionada con la frase clave, t\u00edtulo \u00fanico, entre varias otras. Seguramente, deber\u00e1s ir haciendo cambios en el contenido del post, para lograrlo.<\/p>\n

4. Escribe un extracto de post<\/h2>\n

M\u00e1s abajo, escribe un extracto de post, que sea adecuado, de 3 o cuatro l\u00edneas, y que contenga la frase clave.<\/p>\n

Continua completando los datos en la columna de la derecha de pantalla de edici\u00f3n de post, donde debes:<\/p>\n

5. Elegir la\/s categor\u00eda\/s del post<\/h2>\n

Tener un \u00e1rbol de categor\u00edas ordenado y coherente es algo necesario.<\/p>\n

6. Agregar etiquetas<\/h2>\n

Agrega etiquetas, solo si has planificado muy bien. No agregues etiquetas que aparecer\u00e1n en un solo post, ya que, a la vista de Google, crear\u00e1n contenido duplicado. Y eso no es bueno para tu ranking.<\/p>\n

7. Imagen destacada<\/h2>\n

Agregar una imagen destacada, que tenga su etiqueta ALT definida como el t\u00edtulo de la publicaci\u00f3n y un formato adecuado para compartir en redes sociales, siguiendo el estilo de tus publicaciones all\u00ed.<\/p>\n

Por \u00faltimo, y aunque es obvio lo digo: Guarda los cambios … \ud83d\ude42<\/strong><\/p>\n

 <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.7.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.7.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bbhttps:\/\/aloclick.com\/es\/contactanos\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bb\u00bfNecesitas ayuda para crear o gestionar tus contenidos? Cont\u00e1ctanos\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.11.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.12.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||5px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.12.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.12.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|||||||\u00bb text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb26px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb border_width_top=\u00bb2px\u00bb border_color_top=\u00bb#e5e5e5″ global_colors_info=\u00bb{}\u00bb]\n

Gracias por compartir en tus redes !!! ? ?<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

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