{"id":211452,"date":"2021-10-29T18:48:43","date_gmt":"2021-10-29T21:48:43","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=211452"},"modified":"2021-11-01T21:32:14","modified_gmt":"2021-11-02T00:32:14","slug":"cyber-monday-tips-para-empresas","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/cyber-monday-tips-para-empresas\/","title":{"rendered":"Cyber Monday: Tips para empresas"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ background_color=”#ffffff” custom_padding=”||0px|” custom_padding_tablet=”||0px|” da_disable_devices=”off|off|off” transparent_background=”off” padding_mobile=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.11.2″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” text_orientation=”center” custom_margin=”||0px|” custom_padding=”||0px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]\n

Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.11.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_tablet=”” width_phone=”98%” width_last_edited=”on|phone” max_width=”98%” custom_padding=”9px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.11.2″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_font_size=”30px” text_line_height=”1.3em” header_font_size=”68px” header_line_height=”1.1em” text_orientation=”center” max_width=”100%” custom_margin=”18px||80px|” custom_padding=”|4px|0px|||” text_font_size_tablet=”52″ text_font_size_phone=”18px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”37px” header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]\n

Mejorando tus ventas<\/p>\n

4 claves para vender m\u00e1s en tu empresa<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”3.22″ background_color=”#f7f7f4″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” da_disable_devices=”off|off|off” transparent_background=”off” padding_mobile=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2021\/06\/si_Mesa-de-trabajo-1.png” alt=”Fabian S” title_text=”si_Mesa de trabajo 1″ show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.11.4″ custom_margin=”-48px|||” use_border_color=”off” global_colors_info=”{}”] 
\n[\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.11.4″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” use_border_color=”off” global_colors_info=”{}”]\n

Melisa F<\/strong><\/span>, Content Manager<\/p>\n[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.11.4″ text_font=”PT Sans|on|||” text_text_color=”#363636″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”0px|||” use_border_color=”off” global_colors_info=”{}”]\n

Octubre 29, 2021<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.0.9″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.0.9″ global_colors_info=”{}”][et_pb_text _builder_version=”4.12.0″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” global_colors_info=”{}”]\n

\u00a0\u00bfQu\u00e9 es Cyber Monday?<\/strong><\/p>\n

Es uno de los eventos e-commerce m\u00e1s importantes que tiene el a\u00f1o para aumentar las ventas online durante 3 d\u00edas.<\/p>\n

El evento se inici\u00f3 en EEUU en el a\u00f1o 2005 y luego fue fluyendo hacia otros pa\u00edses. Por ejemplo en Argentina comenz\u00f3 en el a\u00f1o 2012, impulsado por la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE) para que las empresas asociadas a esta organizaci\u00f3n, ofrezcan descuentos importantes y atractivos para los clientes, a trav\u00e9s de internet.<\/p>\n

-\u00bfCu\u00e1ndo se realizan los\u00a0 Cyber Monday?<\/strong><\/p>\n

Depende del pa\u00eds. En Argentina usualmente, son los primeros d\u00edas de Noviembre. En Colombia y Per\u00fa, en octubre o en Chile con su pr\u00f3xima edici\u00f3n a fines de Noviembre.<\/p>\n

-\u00bfC\u00f3mo puedo participar si no soy parte de una c\u00e1mara de comercio?<\/strong><\/p>\n

Dependiendo el pa\u00eds, Cyber monday es una marca registrada, por lo que no podr\u00e1s usar esa frase si no estas adherido a la c\u00e1mara correspondiente, o entidad que tenga los derechos. Aunque si eres un poco creativo, igual puedes aprovechar la publicidad general, y usar referencias como \u201cferia de descuentos\u201d \u201cpromociones\u201d “ofertas” \u00a1a jugar con las palabras claves!<\/p>\n

Sin embargo, si quieres asociarte o conocer los requisitos en la c\u00e1mara de comercio de tu pa\u00eds, aqu\u00ed te dejamos algunas:<\/p>\n

Argentina:<\/span> la CACE (Argentina) puedes ingresar a su p\u00e1gina web www.cace.org.ar<\/a> y conocer todos sus requisitos.<\/p>\n

Chile Santiago:<\/span> Comit\u00e9 de comercio electr\u00f3nico www.ecommerceccs.cl\/<\/a><\/p>\n

Colombia:<\/span> C\u00e1mara Colombiana de Comercio Electr\u00f3nico <\/span>www.ccce.org.co<\/a><\/p>\n

Per\u00fa:<\/span> C\u00e1mara Peruana de Comercio Electr\u00f3nico <\/span>www.capece.org.pe<\/a>\u00a0\u00a0<\/span><\/p>\n

Uruguay:<\/span> C\u00e1mara de la econom\u00eda digital del Uruguay www.cedu.org.uy<\/a><\/p>\n

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\u00a0Estos 4 tips pueden servirte para todas las fechas importantes de descuentos.<\/p>\n

1. Prepara tu campa\u00f1a de marketing<\/h2>\n

Es importante planificar y organizar como va a ser nuestra campa\u00f1a, en que medios, durante cuantos d\u00edas. Por ejemplo, si contamos con una base de datos de nuestros clientes, podemos hacer una campa\u00f1a directa a trav\u00e9s de email, si solo utilizamos redes sociales, debemos enfocarnos a crear contenido atractivo para esos medios. De igual manera sucede con nuestra web.<\/p>\n

Algo a destacar es que si utilizamos una tienda online con venta de productos, el stock es una parte fundamental, ninguna campa\u00f1a ser\u00e1 \u00fatil si no podemos proveer a los clientes.<\/p>\n

2. Beneficia a tus clientes con ofertas significativas<\/h2>\n

Tu p\u00fablico espera obtener descuentos \u00fanicos que no va a encontrar en otras \u00e9pocas del a\u00f1o, ofrecer una buena oferta tambi\u00e9n genera credibilidad en tu marca.<\/p>\n

Te dejamos algunas ideas para este Cyber Monday:<\/p>\n

    \n
  • Un 2×1 en productos o servicios muy pedidos por tus clientes<\/li>\n
  • Descuentos grandes como 40% off o m\u00e1s<\/li>\n
  • Ofrecer una promoci\u00f3n con alg\u00fan extra de regalo<\/li>\n
  • Env\u00edo gratis<\/li>\n
  • Descuentos en productos de edici\u00f3n limitada<\/li>\n
  • Beneficios en compras futuras<\/li>\n<\/ul>\n

    3. Invierte en publicidad<\/h2>\n

    Para obtener buenos resultados y a grandes escalas, es importante difundir lo que estas ofreciendo. La clave es dirigir estas publicidades a tu segmento, para que se enteren, si solo informas en redes sociales con todo org\u00e1nico llegar\u00e1 a pocas personas.<\/p>\n

    TIP: Utiliza la expectativa en tus redes unos d\u00edas antes.<\/p>\n

    4. Revisa y analiza tus resultados<\/h2>\n

    Un dato clave para obtener mejores resultados a futuro, es hacer una medici\u00f3n de los actuales. Esto nos permitir\u00e1 prevenir riesgos y establecer nuevas estrategias que nos van a ayudar a ofrecer mejores propuestas.<\/p>\n

    Si tienes una web,\u00a0 Google Analytics ser\u00e1 de gran utilidad para medir resultados.<\/p>\n

    Aprovecha estos d\u00edas para sacarle ventaja a tu negocio!<\/strong><\/p>\n

     <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.7.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/aloclick.com\/es\/contactanos\/” url_new_window=”on” button_text=”\u00bfNecesitas ayuda para crear o gestionar tus contenidos? Cont\u00e1ctanos” button_alignment=”center” _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.12.0″ _module_preset=”default” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.12.0″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”29px” text_line_height=”1.2em” text_orientation=”center” custom_padding=”26px||||false|false” text_font_size_tablet=”” text_font_size_phone=”26px” text_font_size_last_edited=”on|desktop” border_width_top=”2px” border_color_top=”#e5e5e5″ global_colors_info=”{}”]\n

    Gracias por compartir en tus redes !!! \ud83d\ude03 \ud83d\udc47<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

    Marketing DigitalMejorando tus ventas 4 claves para vender m\u00e1s en tu empresa  Melisa F, Content ManagerOctubre 29, 2021\u00a0\u00bfQu\u00e9 es Cyber Monday? Es uno de los eventos e-commerce m\u00e1s importantes que tiene el a\u00f1o para aumentar las ventas online durante 3 d\u00edas. El evento se inici\u00f3 en EEUU en el a\u00f1o 2005 y luego fue fluyendo […]<\/p>\n","protected":false},"author":43,"featured_media":211516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[87,1],"tags":[203,207,204,110,205,206],"class_list":["post-211452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-digital","tag-cybermonday","tag-cybermonday2021","tag-descuentos","tag-ecommerce","tag-ofertas","tag-tiendaonline"],"yoast_head":"\nCyber Monday: Tips para empresas - 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