{"id":212905,"date":"2022-03-30T17:15:29","date_gmt":"2022-03-30T20:15:29","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=212905"},"modified":"2022-03-30T18:27:02","modified_gmt":"2022-03-30T21:27:02","slug":"diferencias-entre-seo-y-sem","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/diferencias-entre-seo-y-sem\/","title":{"rendered":"Diferencias entre SEO y SEM"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.12.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb80%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb50px||||false|false\u00bb custom_padding_tablet=\u00bb50px||||false|false\u00bb custom_padding_phone=\u00bb0px||||false|false\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb2_5,3_5″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.12.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb2px|||||\u00bb custom_padding_tablet=\u00bb2px|||||\u00bb custom_padding_phone=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.12.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/03\/seo_y_sem.jpg\u00bb alt=\u00bbSeo y sem\u00bb title_text=\u00bbseo_y_sem\u00bb _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.12.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.14.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|on||||||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]\n

Micropost sobre Marketing Digital by Aloclick<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.14.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|||||||\u00bb text_font_size=\u00bb17px\u00bb header_font=\u00bbPoppins|800||on|||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb50px\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb95vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb85vw\u00bb module_alignment=\u00bbcenter\u00bb header_font_size_tablet=\u00bb50px\u00bb header_font_size_phone=\u00bb34px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]\n

\u00a0 DIFERENCIA ENTRE<\/h1>\n

SEO Y SEM<\/h1>\n

Si escuchaste estos t\u00e9rminos, y no sabes a que se refieren, en este post te contamos su diferencia:<\/p>\n

?SEO<\/strong>: Es search engine optimization, es decir, optimizaci\u00f3n para motores de b\u00fasqueda.<\/p>\n

Son todas las estrategias no pagas utilizadas para que los contenidos aparezcan en los primeros resultados de Google de forma org\u00e1nica. Para Lograr este posicionamiento, se debe trabajar continuamente en la generaci\u00f3n y optimizaci\u00f3n de los contenidos del sitio web al que se quiere posicionar.<\/p>\n

?SEM:<\/strong> Es search engine marketing, es decir, marketing en motores de b\u00fasqueda.<\/p>\n

Es una estrategia en marketing, mediante la cual, a trav\u00e9s de una inversi\u00f3n de dinero en el buscador (por ej. Google), tus productos o servicios, aparecen en los primeros lugares de los resultados, cuando alguien busca por t\u00e9rminos relacionados con los mismos. Aunque el m\u00e1s usado es el sistema Google Ads de Google, otros buscadores tienen sus plataformas SEM, por ejemplo Bing Ads, o Yahoo Advertising.<\/p>\n

??\u00bfConoc\u00edas la diferencia?<\/p>\n[\/et_pb_text][et_pb_cta button_url=\u00bbhttps:\/\/aloclick.com\/es\/marketing-digital-en\/\u00bb button_text=\u00bbComienza Hoy\u00bb _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb body_font=\u00bbPoppins|300|||||||\u00bb body_text_color=\u00bb#000000″ body_font_size=\u00bb20px\u00bb body_line_height=\u00bb1.4em\u00bb background_color=\u00bbRGBA(0,0,0,0)\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb25px\u00bb button_bg_color=\u00bb#0dcfdd\u00bb button_font=\u00bbPoppins|300|||||||\u00bb button_icon=\u00bbN||divi||400″ button_on_hover=\u00bboff\u00bb button_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb12px||12px||true|false\u00bb custom_padding_tablet=\u00bb12px||12px||true|false\u00bb custom_padding_phone=\u00bb12px||12px||true|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n

?BONUS: En Aloclick podemos ayudarte con la publicidad en Google para tu negocio!<\/p>\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.12.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||5px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.12.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.12.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|||||||\u00bb text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb29px\u00bb text_font_size_phone=\u00bb26px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb border_width_top=\u00bb2px\u00bb border_color_top=\u00bb#e5e5e5″ global_colors_info=\u00bb{}\u00bb]Gracias por compartir en tus redes !!! ? ?[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Micropost sobre Marketing Digital by Aloclick\u00a0 DIFERENCIA ENTRE SEO Y SEM Si escuchaste estos t\u00e9rminos, y no sabes a que se refieren, en este post te contamos su diferencia: ?SEO: Es search engine optimization, es decir, optimizaci\u00f3n para motores de b\u00fasqueda. Son todas las estrategias no pagas utilizadas para que los contenidos aparezcan en los […]<\/p>\n","protected":false},"author":43,"featured_media":212908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[221],"tags":[376,323,377,375,186],"class_list":["post-212905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-micropost-de-marketing-digital","tag-ads","tag-google-ads","tag-optimizacion","tag-sem","tag-seo"],"yoast_head":"\nDiferencias entre SEO y SEM - 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