{"id":213009,"date":"2022-04-07T17:03:39","date_gmt":"2022-04-07T20:03:39","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=213009"},"modified":"2022-04-07T17:49:35","modified_gmt":"2022-04-07T20:49:35","slug":"tendencia-phygital","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/tendencia-phygital\/","title":{"rendered":"Tendencia Phygital"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”||0px|” custom_padding_tablet=”||0px|” da_disable_devices=”off|off|off” transparent_background=”off” padding_mobile=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” text_orientation=”center” custom_margin=”||0px|” custom_padding=”||0px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]\n

Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_font_size=”72″ text_line_height=”1.1em” text_orientation=”center” max_width=”100%” custom_margin=”18px||80px|” custom_padding=”|4px|0px|||” text_font_size_tablet=”52″ text_font_size_phone=”” text_font_size_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]\n

Una experiencia integral<\/h1>\n

Tendencia<\/strong> Phygital<\/strong>\u00a0<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” da_disable_devices=”off|off|off” transparent_background=”off” padding_mobile=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2021\/06\/si_Mesa-de-trabajo-1.png” alt=”Fabian S” title_text=”si_Mesa de trabajo 1″ show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ custom_margin=”-48px|||” hover_enabled=”0″ use_border_color=”off” global_colors_info=”{}” sticky_enabled=”0″] 
\n[\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” use_border_color=”off” global_colors_info=”{}”]\n

Melisa F<\/strong><\/span>, Content Manager<\/p>\n[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.16.0″ text_font=”PT Sans|on|||” text_text_color=”#363636″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”0px|||” use_border_color=”off” global_colors_info=”{}”]\n

Abril 2022<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]\n

Desde el a\u00f1o 2020, la necesidad de las empresas por combinar y potenciar tanto sus \u00e1reas f\u00edsicas como digitales, es inminente.<\/p>\n

La experiencia del usuario es la parte m\u00e1s importante de cualquier proceso de compra de un producto o servicio, por eso la tendencia Phygital lleg\u00f3 para escalar negocios y complementar las experiencias para lograr un v\u00ednculo m\u00e1s cercano y personalizado con el usuario.<\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/04\/phigital1.jpg” alt=”tendencia phygital” title_text=”phigital1″ _builder_version=”4.16.0″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ align=”center” background_enable_color=”off” force_fullwidth=”on”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” global_colors_info=”{}”]\n

\u00bfQu\u00e9 es Phygital?<\/strong><\/p>\n

El t\u00e9rmino Phygital es una fusi\u00f3n de las palabras Physical y Digital, que se refiere a la uni\u00f3n o combinaci\u00f3n de una experiencia f\u00edsica, como una tienda local, y todas las estrategias llevadas a cabo en el plano digital de una marca.<\/p>\n

Hace algunos a\u00f1os, con el inicio del comercio electr\u00f3nico se afirmaba que era el fin de las tiendas f\u00edsicas en su mayor\u00eda, para abrir paso exclusivo al mundo del e-commerce. Hoy en d\u00eda la apuesta se centra en complementar ambos sectores, sin tener que perder todas las ventajas de ambos.<\/p>\n

Adem\u00e1s, esta tendencia no solo responde a los cambios tecnol\u00f3gicos y a los nuevos h\u00e1bitos de vida, tambi\u00e9n busca crear la mejor experiencia de usuario en ambas \u00e1reas, donde el consumidor pueda sentirse a gusto y as\u00ed, aumentar las posibilidades de venta.\u00a0<\/p>\n

Esto \u00faltimo se conoce como marketing phygital, donde el resultado de complementar t\u00e9cnicas offline y online permite llegar a una experiencia m\u00e1s cercana y personalizada.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” global_colors_info=”{}”]\n

\u00bfC\u00f3mo funciona?<\/strong><\/p>\n

Probablemente ya has vivido esta experiencia con alguna marca y no lo sabias. La tendencia phygital busca utilizar las mejores caracter\u00edsticas del marketing offline y el online, para combinarlos dentro de una misma realidad.<\/p>\n

Est\u00e1n muy presentes en sitios como restaurantes, cafeter\u00edas, cines, y aunque no son nuevas, se est\u00e1n aplicando con mayor frecuencia, ya que son formadoras de nuevos comportamientos en los consumidores.<\/p>\n

Algunas de las ventajas de esta tendencia es que permite lograr m\u00e1s alcance, mayor retorno de inversi\u00f3n y una coherencia e integraci\u00f3n para la marca.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/04\/mcdisplay2.jpg” alt=”tendencia phygital” title_text=”mcdisplay2″ _builder_version=”4.16.0″ hover_enabled=”0″ border_width_all=”12px” border_color_all=”#828282″ global_colors_info=”{}” sticky_enabled=”0″ align=”center” force_fullwidth=”on”][\/et_pb_image][et_pb_text _builder_version=”4.16.0″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” custom_padding=”||23px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]\n

Dos ejemplos muy pr\u00e1cticos para entender esta tendencia:<\/strong><\/p>\n

a) Las pantallas para hacer un pedido en McDonalds, ubicadas dentro de las tiendas f\u00edsicas<\/strong><\/p>\n

b) La realidad aumentada para probar productos de forma digital, en un espacio real.<\/strong><\/p>\n

Estos casos combinan a la perfecci\u00f3n una experiencia digital, r\u00e1pida y pr\u00e1ctica, sin dejar de estar dentro de un espacio f\u00edsico y cl\u00e1sico.<\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2021\/06\/arriba_Mesa-de-trabajo-1-min.jpg” alt=”trending topic” title_text=”trending topic” _builder_version=”4.16″ border_width_all=”12px” border_color_all=”#828282″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” global_colors_info=”{}”]\n

\u00bfQu\u00e9 sucede si queremos impulsar nuestra empresa aplicando una estrategia phygital, pero necesitamos delegar esta tarea?<\/strong><\/p>\n

En Aloclick podemos ayudarte a que brindes a tus clientes, una experiencia PHYGITAL, en una simbiosis coherente entre lo que muestras en tu local y sitio web, u otros canales digitales.<\/p>\n[\/et_pb_text][et_pb_button button_url=”http:\/\/m.me\/aloclick” button_text=”Cont\u00e1ctanos” button_alignment=”center” _builder_version=”4.16.0″ _module_preset=”default” button_icon=”||divi||400″ button_on_hover=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||5px|||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”29px” text_line_height=”1.2em” text_orientation=”center” min_height=”79px” custom_padding=”26px||||false|false” text_font_size_tablet=”29px” text_font_size_phone=”26px” text_font_size_last_edited=”on|desktop” border_width_top=”2px” border_color_top=”#e5e5e5″ global_colors_info=”{}”]\n

Gracias por compartir en tus redes !!! \ud83d\ude03 \ud83d\udc47<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Marketing DigitalUna experiencia integral Tendencia Phygital\u00a0  Melisa F, Content ManagerAbril 2022Desde el a\u00f1o 2020, la necesidad de las empresas por combinar y potenciar tanto sus \u00e1reas f\u00edsicas como digitales, es inminente. La experiencia del usuario es la parte m\u00e1s importante de cualquier proceso de compra de un producto o servicio, por eso la tendencia Phygital […]<\/p>\n","protected":false},"author":43,"featured_media":212994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[9,63,396,392,358,397],"class_list":["post-213009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-marketing","tag-marketing-digital","tag-phygital","tag-tendencia","tag-tendencias-2022","tag-tendencias-de-marketing"],"yoast_head":"\nTendencia Phygital - 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