{"id":213032,"date":"2022-04-19T19:02:40","date_gmt":"2022-04-19T22:02:40","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=213032"},"modified":"2022-04-19T19:02:41","modified_gmt":"2022-04-19T22:02:41","slug":"de-consumidor-a-prosumidor","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/de-consumidor-a-prosumidor\/","title":{"rendered":"De consumidor a prosumidor"},"content":{"rendered":"[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”80%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”50px||||false|false” custom_padding_tablet=”50px||||false|false” custom_padding_phone=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”2px|||||” custom_padding_tablet=”2px|||||” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/04\/prosumidor-28-1.jpg” alt=”consumidor y prosumidor” title_text=”prosumidor-28″ _builder_version=”4.17.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”Poppins|300|on||||||” text_text_color=”#bcbcbc” text_orientation=”center” global_colors_info=”{}”]Micropost sobre Marketing Digital by Aloclick[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”17px” header_font=”Poppins|800||on|||||” header_text_align=”center” header_font_size=”50px” width_tablet=”” width_phone=”95vw” width_last_edited=”on|phone” max_width=”85vw” module_alignment=”center” header_font_size_tablet=”50px” header_font_size_phone=”34px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

de consumidor a prosumidor<\/h1>\n

Los t\u00e9rminos consumidor y prosumidor son cl\u00e1sicos en el mundo del marketing, pero es muy probable que los hayas escuchado este \u00faltimo tiempo.<\/p>\n

Un consumidor <\/strong>es cualquier persona que adquiere un producto o servicio y lo utiliza, su rol es pasivo, ya que su opini\u00f3n no participa en el proceso de venta.<\/p>\n

Por otro lado, el prosumidor<\/strong> es un concepto creado en 1980 por \u00a0<\/span>Alvin Toffler<\/a> y est\u00e1 compuesto por \u00abconsumidor\u00bb y “productor”.<\/span><\/p>\n

El nuevo rol del prosumidor es totalmente activo, ya que cada opini\u00f3n positiva o negativa colaboran a la hora de adquirir un producto o servicio.\u00a0<\/span><\/p>\n

Su participaci\u00f3n influye en cada rumbo que toma una empresa, y tambi\u00e9n en la decisi\u00f3n de compra de otros clientes potenciales, ya que el 93 % de los consumidores<\/a> leen rese\u00f1as antes de comprar. Por este motivo, el prosumidor es fundamental en cualquier estrategia de marketing y deben ser escuchados por la empresa para lograr el \u00e9xito.<\/span><\/a><\/p>\n

\ud83d\udc49\ud83c\udffc\u00bfSab\u00edas la diferencia?<\/p>\n[\/et_pb_text][et_pb_cta button_url=”https:\/\/aloclick.com\/es\/contactanos\/” button_text=”Comienza Hoy” _builder_version=”4.16.0″ _module_preset=”default” body_font=”Poppins|300|||||||” body_text_color=”#000000″ body_font_size=”20px” body_line_height=”1.4em” background_color=”RGBA(0,0,0,0)” custom_button=”on” button_text_size=”25px” button_bg_color=”#0dcfdd” button_font=”Poppins|300|||||||” button_icon=”N||divi||400″ button_on_hover=”off” button_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”12px||12px||true|false” custom_padding_tablet=”12px||12px||true|false” custom_padding_phone=”12px||12px||true|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]\n

\ud83d\udca1BONUS: En Aloclick podemos ayudarte con tu estrategia de marketing\u00a0<\/p>\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”29px” text_line_height=”1.2em” text_orientation=”center” custom_padding=”26px||||false|false” text_font_size_tablet=”29px” text_font_size_phone=”26px” text_font_size_last_edited=”on|desktop” border_width_top=”2px” border_color_top=”#e5e5e5″ global_colors_info=”{}”]Gracias por compartir en tus redes !!! \ud83d\ude03 \ud83d\udc47[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Micropost sobre Marketing Digital by Aloclickde consumidor a prosumidor Los t\u00e9rminos consumidor y prosumidor son cl\u00e1sicos en el mundo del marketing, pero es muy probable que los hayas escuchado este \u00faltimo tiempo. Un consumidor es cualquier persona que adquiere un producto o servicio y lo utiliza, su rol es pasivo, ya que su opini\u00f3n no […]<\/p>\n","protected":false},"author":43,"featured_media":213037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[398,401,9,400,399],"class_list":["post-213032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-consumidor","tag-diferencia-entre-prosumidor-y-consumidor","tag-marketing","tag-prosumer","tag-prosumidor"],"yoast_head":"\nDe consumidor a prosumidor - 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