{"id":213146,"date":"2022-05-02T18:00:12","date_gmt":"2022-05-02T21:00:12","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=213146"},"modified":"2022-05-02T18:00:13","modified_gmt":"2022-05-02T21:00:13","slug":"que-es-el-inbound-marketing","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/que-es-el-inbound-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Inbound Marketing?"},"content":{"rendered":"[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”80%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”50px||||false|false” custom_padding_tablet=”50px||||false|false” custom_padding_phone=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”2px|||||” custom_padding_tablet=”2px|||||” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/04\/inboud-marketing_.jpg” alt=”inbound” title_text=”inboud marketing_” _builder_version=”4.17.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|on||||||” text_text_color=”#bcbcbc” text_orientation=”center” global_colors_info=”{}”]Micropost sobre Marketing Digital by Aloclick[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”17px” header_font=”Poppins|800||on|||||” header_text_align=”center” header_font_size=”50px” width_tablet=”” width_phone=”95vw” width_last_edited=”on|phone” max_width=”85vw” module_alignment=”center” header_font_size_tablet=”50px” header_font_size_phone=”34px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

\u00bfQu\u00e9 es el inbound marketing?<\/h1>\n

El Inbound Marketing se trata de una estrategia que busca atraer clientes, mediante contenido relevante y de valor para ellos, dentro de todas las etapas que transita un usuario.<\/p>\n

Con esta metodolog\u00eda, tus clientes potenciales pueden encontrarte f\u00e1cilmente en medios digitales como blogs, webs, redes sociales a trav\u00e9s de contenido interesante.<\/p>\n

Como veras, el Inbound Marketing pone en primer lugar al cliente dentro de todo el proceso, diferente al Marketing tradicional, conocido como Outbound Marketing, que pon\u00eda en el centro de todo al producto o servicio.<\/p>\n

Algunas de sus principales caracter\u00edsticas son: el reconocimiento a las ventajas que tienen los medios digitales, la prioridad puesta en el cliente, la interacci\u00f3n con la audiencia para crear una comunicaci\u00f3n bidireccional, la medici\u00f3n de resultados y la b\u00fasqueda de contenido de valor.<\/em><\/p>\n

\ud83d\udd39Adem\u00e1s, esta estrategia propone tres etapas para llevarlo a cabo: Atraer, interactuar y deleitar<\/strong><\/em><\/p>\n

\ud83d\udc49\ud83c\udffc\u00bfConoc\u00edas esta metodolog\u00eda?<\/p>\n[\/et_pb_text][et_pb_cta button_url=”https:\/\/aloclick.com\/es\/contactanos\/” button_text=”Comienza Hoy” _builder_version=”4.17.1″ _module_preset=”default” body_font=”Poppins|300|||||||” body_text_color=”#000000″ body_font_size=”20px” body_line_height=”1.4em” background_color=”RGBA(0,0,0,0)” custom_button=”on” button_text_size=”25px” button_bg_color=”#0dcfdd” button_font=”Poppins|300|||||||” button_icon=”N||divi||400″ button_on_hover=”off” button_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”12px||12px||true|false” custom_padding_tablet=”12px||12px||true|false” custom_padding_phone=”12px||12px||true|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]\ud83d\udca1BONUS: En Aloclick podemos ayudarte con las estrategias de tu negocio[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”29px” text_line_height=”1.2em” text_orientation=”center” custom_padding=”26px||||false|false” text_font_size_tablet=”29px” text_font_size_phone=”26px” text_font_size_last_edited=”on|desktop” border_width_top=”2px” border_color_top=”#e5e5e5″ global_colors_info=”{}”]Gracias por compartir en tus redes !!! \ud83d\ude03 \ud83d\udc47[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Micropost sobre Marketing Digital by Aloclick\u00bfQu\u00e9 es el inbound marketing? El Inbound Marketing se trata de una estrategia que busca atraer clientes, mediante contenido relevante y de valor para ellos, dentro de todas las etapas que transita un usuario. Con esta metodolog\u00eda, tus clientes potenciales pueden encontrarte f\u00e1cilmente en medios digitales como blogs, webs, redes […]<\/p>\n","protected":false},"author":43,"featured_media":213149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[221],"tags":[422,420,63,424,423,421],"class_list":["post-213146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-micropost-de-marketing-digital","tag-estrategias-de-marketing","tag-inbound-marketing","tag-marketing-digital","tag-marketing-tradicional","tag-metodologias","tag-outbound-marketing"],"yoast_head":"\n\u00bfQu\u00e9 es el Inbound Marketing? 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