{"id":213264,"date":"2022-06-18T11:13:32","date_gmt":"2022-06-18T14:13:32","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=213264"},"modified":"2022-06-18T11:13:33","modified_gmt":"2022-06-18T14:13:33","slug":"que-es-el-marketing-de-nostalgia","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/que-es-el-marketing-de-nostalgia\/","title":{"rendered":"\u00bfQu\u00e9 es el marketing de nostalgia?"},"content":{"rendered":"[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”80%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”50px||||false|false” custom_padding_tablet=”50px||||false|false” custom_padding_phone=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”2px|||||” custom_padding_tablet=”2px|||||” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/06\/marketing-de-nostalgia.jpg” alt=”que es el marketing de nostalgia” title_text=”marketing-de-nostalgia” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” text_font=”Poppins|300|on||||||” text_text_color=”#bcbcbc” text_orientation=”center” global_colors_info=”{}”]\n

Micropost sobre Marketing Digital by Aloclick<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”17px” header_font=”Poppins|800||on|||||” header_text_align=”center” header_font_size=”50px” width_tablet=”” width_phone=”95vw” width_last_edited=”on|phone” max_width=”85vw” module_alignment=”center” header_font_size_tablet=”50px” header_font_size_phone=”34px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

\u00bfqu\u00e9 es el marketing de nostalgia?<\/h1>\n

El marketing de nostalgia es conocido por su gran efectividad, debido a que apela a las emociones.<\/p>\n

\u00bfPor qu\u00e9 es tan poderoso? Porque influye directamente en el lazo emocional que se crea entre la marca y los consumidores. Todo lo que nos evoca a un sentimiento, a una persona, o nos conecta a un recuerdo, queda grabado en la mente, y por lo tanto se vuelve poderoso.<\/p>\n

Es as\u00ed que muchas marcas deciden utilizar este recurso a trav\u00e9s de elementos del pasado, para llegar a su p\u00fablico objetivo, captar su atenci\u00f3n y despertar en ellos una conexi\u00f3n especial.<\/p>\n

\ud83d\udd37Un ejemplo muy claro de esta estrategia es Pokemon Go, utilizaron tecnolog\u00eda avanzada actual como lo es la realidad aumentada, apelando a los recuerdos de las personas de +30 que recordaban su infancia, pero con un tipo de juego actual.<\/p>\n

 <\/p>\n

\ud83d\udc49\ud83c\udffc\u00bfQu\u00e9 otras apps conoces?<\/p>\n[\/et_pb_text][et_pb_cta button_url=”https:\/\/aloclick.com\/es\/marketing-digital-en\/” button_text=”Comienza Hoy” _builder_version=”4.16″ _module_preset=”default” body_font=”Poppins|300|||||||” body_text_color=”#000000″ body_font_size=”20px” body_line_height=”1.4em” background_color=”RGBA(0,0,0,0)” custom_button=”on” button_text_size=”25px” button_bg_color=”#0dcfdd” button_font=”Poppins|300|||||||” button_icon=”N||divi||400″ button_on_hover=”off” button_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”12px||12px||true|false” custom_padding_tablet=”12px||12px||true|false” custom_padding_phone=”12px||12px||true|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]\n

\ud83d\udca1BONUS: En Aloclick podemos ayudarte con tus estrategias de marketing…<\/span><\/p>\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”29px” text_line_height=”1.2em” text_orientation=”center” custom_padding=”26px||||false|false” text_font_size_tablet=”29px” text_font_size_phone=”26px” text_font_size_last_edited=”on|desktop” border_width_top=”2px” border_color_top=”#e5e5e5″ global_colors_info=”{}”]\n

Gracias por compartir en tus redes !!! \ud83d\ude03 \ud83d\udc47<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Micropost sobre Marketing Digital by Aloclick\u00bfqu\u00e9 es el marketing de nostalgia? El marketing de nostalgia es conocido por su gran efectividad, debido a que apela a las emociones. \u00bfPor qu\u00e9 es tan poderoso? Porque influye directamente en el lazo emocional que se crea entre la marca y los consumidores. Todo lo que nos evoca a […]<\/p>\n","protected":false},"author":43,"featured_media":213269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[221],"tags":[422,9,449,63,450],"class_list":["post-213264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-micropost-de-marketing-digital","tag-estrategias-de-marketing","tag-marketing","tag-marketing-de-nostalgia","tag-marketing-digital","tag-que-es-el-marketing-de-nostalgia"],"yoast_head":"\n\u00bfQu\u00e9 es el marketing de nostalgia? 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