{"id":213402,"date":"2022-07-20T10:39:57","date_gmt":"2022-07-20T13:39:57","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=213402"},"modified":"2022-07-21T12:09:10","modified_gmt":"2022-07-21T15:09:10","slug":"buyer-persona-por-que-es-tan-importante","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/buyer-persona-por-que-es-tan-importante\/","title":{"rendered":"Buyer persona \u00bfPor qu\u00e9 es tan importante?"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;50px||||false|false&#8221; custom_padding_tablet=&#8221;50px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;2px|||||&#8221; custom_padding_tablet=&#8221;2px|||||&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/07\/buyer_persona.jpg&#8221; alt=&#8221;Aplicaciones&#8221; title_text=&#8221;buyer_persona&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins|300|on||||||&#8221; text_text_color=&#8221;#bcbcbc&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>Micropost sobre Marketing Digital by Aloclick<\/p>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins|300|||||||&#8221; text_font_size=&#8221;17px&#8221; header_font=&#8221;Poppins|800||on|||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;50px&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95vw&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;85vw&#8221; module_alignment=&#8221;center&#8221; header_font_size_tablet=&#8221;50px&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]\n<h1>buyer persona y su importancia<\/h1>\n<p>A la hora de crear una estrategia de marketing son muchos los aspectos que debemos tener en cuenta como canales de comunicaci\u00f3n, contenido, publicidad, tiempos, pero uno de los m\u00e1s importantes es nuestro p\u00fablico objetivo, pensar a quien nos estamos dirigiendo con el mensaje planificado.<\/p>\n<p>En la creaci\u00f3n de nuestro target siempre comenzamos con datos generales como edad, ubicaci\u00f3n, educaci\u00f3n, y aunque son fundamentales, no son estos datos los que nos ampl\u00edan a nuestro cliente, existen muchos factores m\u00e1s.<\/p>\n<p>\ud83d\udd39Entonces \u00bfQu\u00e9 es el buyer persona? es la descripci\u00f3n detallada de mi cliente ideal, con intereses, gustos, necesidades, como si hablaras de un conocido.<\/p>\n<p>\ud83d\udd39\u00bfPor qu\u00e9 es tan importante? Porque de esta forma podemos comprender como se comporta el cliente, que necesita y como podemos dirigir directamente nuestro mensaje para que sea atrayente.<\/p>\n<p>\ud83d\udc49\ud83c\udffc\u00bfConoc\u00edas esta info? \u00a1SIGUENOS! Para m\u00e1s contenidos<\/p>\n[\/et_pb_text][et_pb_cta button_url=&#8221;https:\/\/aloclick.com\/es\/marketing-digital-en\/&#8221; button_text=&#8221;Comienza Hoy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Poppins|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.4em&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;25px&#8221; button_bg_color=&#8221;#0dcfdd&#8221; button_font=&#8221;Poppins|300|||||||&#8221; button_icon=&#8221;&#x4e;||divi||400&#8243; button_on_hover=&#8221;off&#8221; button_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;12px||12px||true|false&#8221; custom_padding_tablet=&#8221;12px||12px||true|false&#8221; custom_padding_phone=&#8221;12px||12px||true|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><span>\ud83d\udca1BONUS: En Aloclick podemos ayudarte con tus contenidos en redes sociales!<\/span><\/p>\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins|300|||||||&#8221; text_font_size=&#8221;29px&#8221; text_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;26px||||false|false&#8221; text_font_size_tablet=&#8221;29px&#8221; text_font_size_phone=&#8221;26px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; border_width_top=&#8221;2px&#8221; border_color_top=&#8221;#e5e5e5&#8243; global_colors_info=&#8221;{}&#8221;]\n<p>Gracias por compartir en tus redes !!! <span>\ud83d\ude03 \ud83d\udc47<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Micropost sobre Marketing Digital by Aloclickbuyer persona y su importancia A la hora de crear una estrategia de marketing son muchos los aspectos que debemos tener en cuenta como canales de comunicaci\u00f3n, contenido, publicidad, tiempos, pero uno de los m\u00e1s importantes es nuestro p\u00fablico objetivo, pensar a quien nos estamos dirigiendo con el mensaje planificado. [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":213405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[221],"tags":[475,422,9,63,477,476],"class_list":["post-213402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-micropost-de-marketing-digital","tag-buyer-persona","tag-estrategias-de-marketing","tag-marketing","tag-marketing-digital","tag-publico-objetivo","tag-target"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buyer persona \u00bfPor qu\u00e9 es tan importante? 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