{"id":213713,"date":"2022-09-06T19:17:39","date_gmt":"2022-09-06T22:17:39","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=213713"},"modified":"2022-09-06T19:17:40","modified_gmt":"2022-09-06T22:17:40","slug":"las-4p-del-marketing","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/las-4p-del-marketing\/","title":{"rendered":"Las 4P del marketing"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb width=\u00bb80%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb50px||||false|false\u00bb custom_padding_tablet=\u00bb50px||||false|false\u00bb custom_padding_phone=\u00bb0px||||false|false\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb2_5,3_5″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb2px|||||\u00bb custom_padding_tablet=\u00bb2px|||||\u00bb custom_padding_phone=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/09\/nuevo-diseno_Mesa-de-trabajo-1.jpg\u00bb alt=\u00bbp\u00e1ginas web\u00bb title_text=\u00bbnuevo dise\u00f1o_Mesa de trabajo 1″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|on||||||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]\n

Micropost sobre Marketing Digital by Aloclick<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|||||||\u00bb text_font_size=\u00bb17px\u00bb header_font=\u00bbPoppins|800||on|||||\u00bb header_text_align=\u00bbcenter\u00bb header_font_size=\u00bb50px\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb95vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb85vw\u00bb module_alignment=\u00bbcenter\u00bb header_font_size_tablet=\u00bb50px\u00bb header_font_size_phone=\u00bb34px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]\n

marketing mix<\/h1>\n

Si estas comenzando a planificar tu estrategia de marketing, la t\u00e9cnica de las 4P pueden ayudarte a fijar las bases m\u00e1s importantes.<\/p>\n

Este t\u00e9rmino surgi\u00f3 en 1960 por E. Jerome Macarthy, profesor de contabilidad en la Universidad Estatal de Michigan, quien habl\u00f3 por primera vez sobre el concepto de marketing mix y las 4 P del marketing<\/b>\u00a0en su libro\u00a0Basic Marketing: A Managerial Approach<\/a>.<\/span><\/p>\n

Las 4P son los 4 elementos m\u00e1s simples que nos permiten comprender como funciona o como se aplica el marketing, estos son:<\/span><\/p>\n

?Producto:<\/b> Es fundamental definir que tipo de producto queremos lanzar al mercado, sus caracter\u00edsticas y beneficios para el usuario.<\/p>\n

?Precio: <\/strong>Un precio adecuado para el usuario y para la empresa, son el paso inicial para hacer un negocio rentable.<\/p>\n

?Punto de venta: <\/strong>Actualmente es fundamental definir como y donde vamos a vender nuestro producto, en tienda f\u00edsica, e-commerce, etc.<\/p>\n

?Promoci\u00f3n: <\/b>La \u00faltima P nos permite definir como vamos a hacer conocido nuestro negocio, definiendo los clientes ideales.<\/p>\n

??Si estas comenzando una empresa, esta t\u00e9cnica te ayudar\u00e1 a establecer los puntos b\u00e1sicos para iniciar.<\/p>\n[\/et_pb_text][et_pb_cta button_url=\u00bbhttps:\/\/aloclick.com\/es\/contactanos\/\u00bb button_text=\u00bbComienza Hoy\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb body_font=\u00bbPoppins|300|||||||\u00bb body_text_color=\u00bb#000000″ body_font_size=\u00bb20px\u00bb body_line_height=\u00bb1.4em\u00bb background_color=\u00bbRGBA(0,0,0,0)\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb25px\u00bb button_bg_color=\u00bb#0dcfdd\u00bb button_font=\u00bbPoppins|300|||||||\u00bb button_icon=\u00bbN||divi||400″ button_on_hover=\u00bboff\u00bb button_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb12px||12px||true|false\u00bb custom_padding_tablet=\u00bb12px||12px||true|false\u00bb custom_padding_phone=\u00bb12px||12px||true|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n

?BONUS: En Aloclick podemos ayudarte con las estrategias de tu negocio<\/p>\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||5px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|||||||\u00bb text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb29px\u00bb text_font_size_phone=\u00bb26px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb border_width_top=\u00bb2px\u00bb border_color_top=\u00bb#e5e5e5″ global_colors_info=\u00bb{}\u00bb]Gracias por compartir en tus redes !!! ? ?[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Micropost sobre Marketing Digital by Aloclickmarketing mix Si estas comenzando a planificar tu estrategia de marketing, la t\u00e9cnica de las 4P pueden ayudarte a fijar las bases m\u00e1s importantes. Este t\u00e9rmino surgi\u00f3 en 1960 por E. Jerome Macarthy, profesor de contabilidad en la Universidad Estatal de Michigan, quien habl\u00f3 por primera vez sobre el concepto […]<\/p>\n","protected":false},"author":43,"featured_media":213714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[221],"tags":[506,507,512,508,63,509,511,510,514,513],"class_list":["post-213713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-micropost-de-marketing-digital","tag-4p","tag-4p-de-marketing","tag-distribucion","tag-las-4p-del-marketing","tag-marketing-digital","tag-marketing-mix","tag-precio","tag-producto","tag-promocion","tag-puntos-de-venta"],"yoast_head":"\nLas 4P del marketing - 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