{"id":213713,"date":"2022-09-06T19:17:39","date_gmt":"2022-09-06T22:17:39","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=213713"},"modified":"2022-09-06T19:17:40","modified_gmt":"2022-09-06T22:17:40","slug":"las-4p-del-marketing","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/las-4p-del-marketing\/","title":{"rendered":"Las 4P del marketing"},"content":{"rendered":"[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”80%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”50px||||false|false” custom_padding_tablet=”50px||||false|false” custom_padding_phone=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”2px|||||” custom_padding_tablet=”2px|||||” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/09\/nuevo-diseno_Mesa-de-trabajo-1.jpg” alt=”p\u00e1ginas web” title_text=”nuevo dise\u00f1o_Mesa de trabajo 1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_font=”Poppins|300|on||||||” text_text_color=”#bcbcbc” text_orientation=”center” global_colors_info=”{}”]\n

Micropost sobre Marketing Digital by Aloclick<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”17px” header_font=”Poppins|800||on|||||” header_text_align=”center” header_font_size=”50px” width_tablet=”” width_phone=”95vw” width_last_edited=”on|phone” max_width=”85vw” module_alignment=”center” header_font_size_tablet=”50px” header_font_size_phone=”34px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

marketing mix<\/h1>\n

Si estas comenzando a planificar tu estrategia de marketing, la t\u00e9cnica de las 4P pueden ayudarte a fijar las bases m\u00e1s importantes.<\/p>\n

Este t\u00e9rmino surgi\u00f3 en 1960 por E. Jerome Macarthy, profesor de contabilidad en la Universidad Estatal de Michigan, quien habl\u00f3 por primera vez sobre el concepto de marketing mix y las 4 P del marketing<\/b>\u00a0en su libro\u00a0Basic Marketing: A Managerial Approach<\/a>.<\/span><\/p>\n

Las 4P son los 4 elementos m\u00e1s simples que nos permiten comprender como funciona o como se aplica el marketing, estos son:<\/span><\/p>\n

\ud83d\udd39Producto:<\/b> Es fundamental definir que tipo de producto queremos lanzar al mercado, sus caracter\u00edsticas y beneficios para el usuario.<\/p>\n

\ud83d\udd39Precio: <\/strong>Un precio adecuado para el usuario y para la empresa, son el paso inicial para hacer un negocio rentable.<\/p>\n

\ud83d\udd39Punto de venta: <\/strong>Actualmente es fundamental definir como y donde vamos a vender nuestro producto, en tienda f\u00edsica, e-commerce, etc.<\/p>\n

\ud83d\udd39Promoci\u00f3n: <\/b>La \u00faltima P nos permite definir como vamos a hacer conocido nuestro negocio, definiendo los clientes ideales.<\/p>\n

\ud83d\udc49\ud83c\udffcSi estas comenzando una empresa, esta t\u00e9cnica te ayudar\u00e1 a establecer los puntos b\u00e1sicos para iniciar.<\/p>\n[\/et_pb_text][et_pb_cta button_url=”https:\/\/aloclick.com\/es\/contactanos\/” button_text=”Comienza Hoy” _builder_version=”4.16″ _module_preset=”default” body_font=”Poppins|300|||||||” body_text_color=”#000000″ body_font_size=”20px” body_line_height=”1.4em” background_color=”RGBA(0,0,0,0)” custom_button=”on” button_text_size=”25px” button_bg_color=”#0dcfdd” button_font=”Poppins|300|||||||” button_icon=”N||divi||400″ button_on_hover=”off” button_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”12px||12px||true|false” custom_padding_tablet=”12px||12px||true|false” custom_padding_phone=”12px||12px||true|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]\n

\ud83d\udca1BONUS: En Aloclick podemos ayudarte con las estrategias de tu negocio<\/p>\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”29px” text_line_height=”1.2em” text_orientation=”center” custom_padding=”26px||||false|false” text_font_size_tablet=”29px” text_font_size_phone=”26px” text_font_size_last_edited=”on|desktop” border_width_top=”2px” border_color_top=”#e5e5e5″ global_colors_info=”{}”]Gracias por compartir en tus redes !!! \ud83d\ude03 \ud83d\udc47[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Micropost sobre Marketing Digital by Aloclickmarketing mix Si estas comenzando a planificar tu estrategia de marketing, la t\u00e9cnica de las 4P pueden ayudarte a fijar las bases m\u00e1s importantes. Este t\u00e9rmino surgi\u00f3 en 1960 por E. Jerome Macarthy, profesor de contabilidad en la Universidad Estatal de Michigan, quien habl\u00f3 por primera vez sobre el concepto […]<\/p>\n","protected":false},"author":43,"featured_media":213714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[221],"tags":[506,507,512,508,63,509,511,510,514,513],"class_list":["post-213713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-micropost-de-marketing-digital","tag-4p","tag-4p-de-marketing","tag-distribucion","tag-las-4p-del-marketing","tag-marketing-digital","tag-marketing-mix","tag-precio","tag-producto","tag-promocion","tag-puntos-de-venta"],"yoast_head":"\nLas 4P del marketing - 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