{"id":213738,"date":"2022-09-09T12:34:17","date_gmt":"2022-09-09T15:34:17","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=213738"},"modified":"2022-09-09T12:34:17","modified_gmt":"2022-09-09T15:34:17","slug":"que-significa-engagement","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/que-significa-engagement\/","title":{"rendered":"\u00bfQu\u00e9 significa engagement?"},"content":{"rendered":"[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”80%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”50px||||false|false” custom_padding_tablet=”50px||||false|false” custom_padding_phone=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”2px|||||” custom_padding_tablet=”2px|||||” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/09\/nuevo-diseno-05.jpg” alt=”las 4P del marketing” title_text=”marketing” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_font=”Poppins|300|on||||||” text_text_color=”#bcbcbc” text_orientation=”center” global_colors_info=”{}”]\n

Micropost sobre Marketing Digital by Aloclick<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”17px” header_font=”Poppins|800||on|||||” header_text_align=”center” header_font_size=”50px” width_tablet=”” width_phone=”95vw” width_last_edited=”on|phone” max_width=”85vw” module_alignment=”center” header_font_size_tablet=”50px” header_font_size_phone=”34px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

\u00bfqu\u00e9 es el engagement?<\/h1>\n

Podemos definir al engagement como el nivel de compromiso que tienen los usuarios con una marca. Se relaciona con la confianza, la interacci\u00f3n y la implicaci\u00f3n del consumidor. Esto genera relaciones duraderas generadas por la experiencia con tu empresa.<\/p>\n

Existen diferentes tipos de engagement, sobre todo en el \u00e1mbito digital:<\/p>\n

\ud83d\udd39Customer Engagement:<\/strong> Es el compromiso y la interacci\u00f3n del cliente a lo largo de su v\u00ednculo con la empresa.<\/p>\n

\ud83d\udd39Employee Engagement:<\/strong> Este se relaciona al compromiso que tienen los colaboradores o empleados de una empresa, que va m\u00e1s all\u00e1 de la relaci\u00f3n laboral.<\/p>\n

\ud83d\udd39User Engagement:<\/strong> Tiene que ver con el “enganche” de un usuario a los canales de comunicaci\u00f3n de una empresa.<\/p>\n

\ud83d\udd39Engagement en redes sociales:<\/strong> Podemos medirlo a trav\u00e9s de una f\u00f3rmula, y se relaciona con la interacci\u00f3n que tienen los usuarios en las redes, por ejemplo comentando, dando like, guardando un post, etc.<\/p>\n

\ud83d\udc49\ud83c\udffc\u00bfSab\u00edas esto? \u00a1Contanos!<\/span><\/p>\n[\/et_pb_text][et_pb_cta button_url=”https:\/\/aloclick.com\/es\/contactanos\/” button_text=”Comienza Hoy” _builder_version=”4.16″ _module_preset=”default” body_font=”Poppins|300|||||||” body_text_color=”#000000″ body_font_size=”20px” body_line_height=”1.4em” background_color=”RGBA(0,0,0,0)” custom_button=”on” button_text_size=”25px” button_bg_color=”#0dcfdd” button_font=”Poppins|300|||||||” button_icon=”N||divi||400″ button_on_hover=”off” button_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”12px||12px||true|false” custom_padding_tablet=”12px||12px||true|false” custom_padding_phone=”12px||12px||true|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]\n

\ud83d\udca1BONUS: En Aloclick podemos ayudarte con las estrategias de tu negocio<\/p>\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”29px” text_line_height=”1.2em” text_orientation=”center” custom_padding=”26px||||false|false” text_font_size_tablet=”29px” text_font_size_phone=”26px” text_font_size_last_edited=”on|desktop” border_width_top=”2px” border_color_top=”#e5e5e5″ global_colors_info=”{}”]Gracias por compartir en tus redes !!! \ud83d\ude03 \ud83d\udc47[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Micropost sobre Marketing Digital by Aloclick\u00bfqu\u00e9 es el engagement? Podemos definir al engagement como el nivel de compromiso que tienen los usuarios con una marca. Se relaciona con la confianza, la interacci\u00f3n y la implicaci\u00f3n del consumidor. Esto genera relaciones duraderas generadas por la experiencia con tu empresa. Existen diferentes tipos de engagement, sobre todo […]<\/p>\n","protected":false},"author":43,"featured_media":213717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[221],"tags":[526,527,529,63,525,528,104],"class_list":["post-213738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-micropost-de-marketing-digital","tag-como-aumentar-el-engagement","tag-engagement","tag-engagement-en-redes","tag-marketing-digital","tag-que-es-el-engagement","tag-que-significa-engagement","tag-redes-sociales"],"yoast_head":"\n\u00bfQu\u00e9 significa engagement? 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