{"id":213845,"date":"2022-09-13T18:01:04","date_gmt":"2022-09-13T21:01:04","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=213845"},"modified":"2025-02-12T08:32:29","modified_gmt":"2025-02-12T11:32:29","slug":"marketing-automotriz","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/marketing-automotriz\/","title":{"rendered":"Marketing Automotriz"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.25.1&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-51px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-82px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|&#8221; custom_padding_tablet=&#8221;||0px|&#8221; da_disable_devices=&#8221;off|off|off&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#bcbcbc&#8221; text_letter_spacing=&#8221;2px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#1d1d1d&#8221; text_font_size=&#8221;72&#8243; text_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;18px||80px|&#8221; custom_padding=&#8221;|4px|0px|||&#8221; text_font_tablet=&#8221;PT Sans||||&#8221; text_font_phone=&#8221;PT Sans||||&#8221; text_font_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;52&#8243; text_font_size_phone=&#8221;41px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;22px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]\n<h1 style=\"text-align: center;\">Atrae clientes a tu agencia o concesionario de veh\u00edculos, con<\/h1>\n<p style=\"text-align: center;\"><b>MARKETING AUTOMOTRIZ<\/b><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.18.0&#8243; background_color=&#8221;#f7f7f4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_padding=&#8221;0px|||&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;620px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/09\/perfil-fes-redondo-240.png&#8221; alt=&#8221;Fabian S&#8221; title_text=&#8221;perfil-fes-redondo-240&#8243; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.18.0&#8243; width=&#8221;28%&#8221; width_tablet=&#8221;28%&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;-48px|||&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;[\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#323232&#8243; text_font_size=&#8221;18&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;14px||0px|&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><span style=\"color: #02b875;\"><strong>Fabian S, <\/strong><span style=\"color: #000000;\">Socio fundador<\/span><\/span><\/p>\n[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.25.1&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#363636&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|||&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>Aloclick llc\u00a0 \u00a0<a href=\"https:\/\/www.linkedin.com\/in\/fabian-sayd-70341435\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aloclick.com\/es\/wp-content\/uploads\/2020\/05\/linkedin-icon.png\" width=\"24\" height=\"24\" alt=\"\" class=\"wp-image-208382 alignnone size-full\" \/><\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;94%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>&nbsp;<\/p>\n<p>\u25cb Como sabemos <strong>el marketing digital en la actualidad atraviesa todos los sectores de la sociedad<\/strong>. Por lo tanto, no estar presente en la web significa no estar en visible para la mayor\u00eda de tus potenciales clientes.<br \/><span><\/span><\/p>\n<p><span>\u25cb <\/span>Esto hace que uno de los principales retos para un concesionario o agencia de veh\u00edculos, en esta \u00e9poca digital, sea no solo estar en Internet, sino tambi\u00e9n, resaltar entre los dem\u00e1s competidores que pujan tambi\u00e9n por su lugar.<\/p>\n<p><span>\u25cb <\/span>Por ello, <strong>implementar una estrategia de marketing automotriz integral, no es ya una opci\u00f3n<\/strong>, sino una obligaci\u00f3n para mantenerte al tope de la competencia.<\/p>\n<p><span>\u25cb <\/span><strong>Los procesos de compra han evidentemente cambiado<\/strong>, ya que antes, los consumidores visitaban varias concesionarias o agencias para decidir una compra.<\/p>\n<p><span>\u25cb <\/span>Hoy en d\u00eda, las visitas a locales f\u00edsicos han disminuido, y <strong>la mayor\u00eda de los clientes investigan en internet el modelo de autom\u00f3vil que les interesa<\/strong>, sus caracter\u00edsticas y precio, y visitan los sitios web de las agencias, antes de visitar un local f\u00edsico.<\/p>\n<p><span>\u25cb <\/span>Y <strong>con la aparici\u00f3n de la Inteligencia artificial<\/strong>, es a\u00fan m\u00e1s importante que tu agencia o concesionario\u00a0 est\u00e9 digitalizada. Al final te dejo algunos consejos de aplicaci\u00f3n de la IA a tu empresa de venta de veh\u00edculos.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #0c71c3;\"><em>\u00bfTu agencia no tiene un sitio web profesional?\u00a0 &#8230; <a href=\"https:\/\/aloclick.com\/es\/diseno-web\/\" target=\"_blank\" rel=\"noopener\">Ve pensando en tenerlo <\/a><\/em>\ud83d\ude0a<\/span><\/strong><\/p>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/09\/marketing-automotriz-1.jpg&#8221; alt=&#8221;Marketing automotriz&#8221; title_text=&#8221;Marketing automotriz&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; background_enable_color=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; custom_padding=&#8221;5px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>El marketing automotriz, se basa en crear estrategias digitales para ofrecer informaci\u00f3n y servicios a los interesados en autom\u00f3viles y variar\u00e1 dependiendo del tu tipo de negocio:<\/p>\n<p><span style=\"color: #0c71c3;\"><strong>CONCESIONARIOS OFICIALES<\/strong><\/span><br \/>Si eres un concesionario oficial de alguna marca espec\u00edfica, tienes que pensar en el p\u00fablico objetivo y el cliente ideal de la misma para poder crear estrategias adecuadas para cada una de las etapas de compra en las que pueden estar ubicados dichos clientes.<\/p>\n<p>Apoyarte \u00fanicamente en las campa\u00f1as que ejecuta o material que te provee el fabricante que representas, es un error, ya que piensa que la f\u00e1brica, salvo excepciones, le ofrece el mismo material a todos sus agentes oficiales.<\/p>\n<p>Ah, pero dices que eres concesionario \u00fanico en una zona. Bien pero aun as\u00ed, compites con otras marcas. <strong>Tener una estrategia de marketing automotriz adecuada debe ser prioridad<\/strong>.<\/p>\n<p><span style=\"color: #0c71c3;\"><strong>AGENCIAS MULTIMARCAS<\/strong><\/span><br \/>Si en cambio, eres una agencia multimarca, o especialista en usados, <strong>debes posicionar y hacer fuerte el nombre de tu agencia<\/strong> <strong>(tu marca)<\/strong>, junto con los servicios adicionales que ofreces, para presentar ese conjunto (tu marca y tus servicios) como una ventaja competitiva que agregue valor a los veh\u00edculos que entregas, e impulse una decisi\u00f3n de compra a tu favor.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;2360.7px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/09\/marketing-automotriz-2.jpg&#8221; alt=&#8221;Marketing automotriz en epocas de inteligencia artificial&#8221; title_text=&#8221;Marketing automotriz en epocas de inteligencia artificial&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;#FFFFFF&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; custom_padding=&#8221;||23px|||&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><span style=\"color: #0c71c3;\"><strong><\/strong><\/span><\/p>\n<p><span style=\"color: #0c71c3;\"><\/span><\/p>\n<p><span style=\"color: #0c71c3;\"><strong>De un comienzo modesto a un presente ambicioso<\/strong><\/span><\/p>\n<p>En sus inicios el marketing automotriz solo exist\u00eda con el fin de que las agencias y concesionarias tuvieran solo presencia en la web y potenciar su reconocimiento. En la actualidad, con el cambio de h\u00e1bitos de consumo y las formas de acceder a los productos que tenemos las personas, el objetivo del marketing automotriz ha mutado a:<\/p>\n<p><strong><span style=\"text-decoration: underline;\">\u2022 Implementar estrategias digitales de captaci\u00f3n de contactos o datos:<\/span><\/strong> a trav\u00e9s de acciones coordinadas entre publicaciones en redes sociales, campa\u00f1as publicitarias en dichas redes y Google. Esta fue la primera acci\u00f3n que se utiliz\u00f3 para alimentar la fuerza f\u00edsica de ventas del concesionario<\/p>\n<p><strong><span style=\"text-decoration: underline;\">\u2022 Lograr ventas online:<\/span><\/strong> o al menos el inicio de las mismas, a trav\u00e9s de pre-venta, reserva de veh\u00edculos, y si los recursos lo permiten, lograr que el proceso completo de ventas, sea de modo digital, teniendo el cliente que ir al concesionario solo a retirar su veh\u00edculo, o inclusive ni esto, ya que tambi\u00e9n se puede implementar un servicio de entrega a domicilio.<\/p>\n<p>Estas estrategias son importantes, ya que el recorrido del cliente hoy en d\u00eda comienza de manera online, y con las herramientas digitales adecuadas y bien implementadas, dicho recorrido puede transformarse en una venta.<\/p>\n<p>Como los interesados dependen cada vez de los motores de b\u00fasquedas para obtener los productos o servicios que deseen, los concesionarios o agencias de autom\u00f3viles deben estar presentes en todos los medios digitales posibles, priorizando la experiencia de usuario.<\/p>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/09\/marketing-automotriz-3.jpg&#8221; alt=&#8221;Empresas de Marketing automotriz&#8221; title_text=&#8221;Empresas de Marketing automotriz&#8221; _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;12px&#8221; border_color_all=&#8221;#828282&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;33px&#8221; global_colors_info=&#8221;{}&#8221;]\n<h2><\/h2>\n<h2>HERRAMIENTAS DIGITALES IMPRESCINDIBLES<br \/>PARA EL MARKETING AUTOMOTRIZ<\/h2>\n<p>&nbsp;<\/p>\n<p>Comenzando por prioridades, te cuento las principales herramientas digitales que deber\u00edas utilizar, para una estrategia de marketing online completa para tu concesionario o agencia automotriz<\/p>\n<p><span style=\"color: #0c71c3;\"><strong>1 \u2013 TENER UN SITIO WEB PROPIO:<\/strong><\/span><br \/>Que cumpla por lo menos con lo siguiente:<\/p>\n<p><span style=\"text-decoration: underline;\">Optimizado para el SEO:\u00a0<\/span> (Search Engine Optimization por sus siglas en ingl\u00e9s, que en espa\u00f1ol se traduce como optimizaci\u00f3n para motores de b\u00fasqueda.)<br \/>Tener un sitio optimizado para el SEO, es la principal ventaja competitiva que nos da el tener una p\u00e1gina web. Para poder lograr esta ventaja, y que los motores de b\u00fasqueda (Google) muestre nuestro negocio en sus resultados, debemos optimizar el sitio con palabras claves (son palabras o frases con las que nuestros posibles clientes pueden buscarnos y encontrarnos en la web), y as\u00ed aparecer en las primeras opciones en los buscadores como Google.<\/p>\n<p><span style=\"text-decoration: underline;\">Vinculado a redes sociales:<\/span> Tener la web del concesionario vinculada a tus redes sociales, es fundamental para potenciar ambas plataformas, haciendo que los interesados vayan desde las redes al sitio y\/o viceversa, con el objetivo final de en alg\u00fan punto del recorrido, lograr un nuevo cliente potencial. \u00a1Ese dato tan preciado!<\/p>\n<p><span style=\"text-decoration: underline;\">Dise\u00f1o responsive:<\/span> El dise\u00f1o propuesto debe ser responsive, lo que significa que se adapta autom\u00e1ticamente y se ve bien, en todos los dispositivos, m\u00f3viles, tablets, pc, etc. Sobre todo, los m\u00f3viles, ya que es el medio por el cual mayor cantidad de visitas se puede obtener.<\/p>\n<p>El acceso a la informaci\u00f3n debe ser de f\u00e1cil acceso y de carga r\u00e1pida. Aunque parezca obvio, debe estar protegida por un certificado de seguridad SSL (sistema de cifrado que se usa para la transferencia de dato de manera segura entre navegador y servidor), para darle seguridad a los visitantes que naveguen por tu web.<\/p>\n<p>En resumen, El mayor beneficio de tener un sitio web como agencia de autom\u00f3viles, es que independientemente del tama\u00f1o de tu negocio, te permitir\u00e1 estar a la altura de grandes concesionarias y competir con ellas en el mercado. Adem\u00e1s, te ofrece una retroalimentaci\u00f3n con los posibles clientes, lo cual es fundamental, no solo para generar datos de clientes potenciales, sino tambi\u00e9n para realizar ventas online.<\/p>\n<p><span style=\"color: #0c71c3;\"><strong>2 &#8211; REDES SOCIALES y BLOG<\/strong><\/span><\/p>\n<p>\u00bfYa es sabido verdad? Hay que estar en en las redes. Pero decirlo, es m\u00e1s f\u00e1cil que hacerlo, por lo que debes tener una organizaci\u00f3n adecuada para crear contenidos regulares en las redes de tu empresa. Puedes hacerlo con tu propios personal, o a trav\u00e9s de agencias digitales que brinden ese servicio <a href=\"https:\/\/aloclick.com\/es\/contactanos\/\">\u00bfPor qu\u00e9 no Aloclick?.<\/a><\/p>\n<p>Y en relaci\u00f3n al blog, es importante para tener una web actualizada con notas relevantes, ya que esto ayuda al posicionamiento general de tu p\u00e1gina web. Por otro lado, mantener estas dos herramientas actualizadas (Redes y Blog) no tiene que tomar m\u00e1s tiempo, ya que existen utilidades de software que permiten replicar los contenidos de tu blog en las redes, y viceversa.<\/p>\n<blockquote><\/blockquote>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/09\/marketing-automotriz-4.jpg&#8221; alt=&#8221;marketing automotriz&#8221; title_text=&#8221;Marketing automotriz&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; border_width_all=&#8221;12px&#8221; border_color_all=&#8221;#828282&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><span style=\"color: #0c71c3;\"><strong>:3 \u2013 GESTIONA UN NEWSLETTER<\/strong><\/span><br \/>Como ya sabr\u00e1s, el proceso de adquisici\u00f3n de un cliente para tu rubro, puede ser largo, siendo que a veces puede pasar 1 a\u00f1o o m\u00e1s desde que una persona comienza su b\u00fasqueda para cambiar o adquirir un nuevo veh\u00edculo, hasta que lo concreta. Entonces, si no est\u00e1s en forma permamente presente en su ideario de agencias a donde recurrir, es posible que pierdas ese cliente. Llevar adelante un newsletter o bolet\u00edn de noticias con regularidad, sirve por un lado para ese objetivo, pudiendo enviar novedades de la industria automotriz, tips de manejo, promociones y ofertas, soluci\u00f3n de problemas comunes, entre muchas otras cosas que podr\u00edas comunicar a tus suscriptores. Y por otro lado, es una forma adicional de captar datos de potenciales clientes<\/p>\n<p><span style=\"color: #0c71c3;\"><strong>4 \u2013 CAMPA\u00d1AS EN GOOGLE y SEO:<\/strong><\/span> <br \/>Que nuestra agencia aparezca en los primeros lugares de las b\u00fasquedas en Google cuando alguien busque un veh\u00edculo es fundamental. Para lograrlo, hay solo dos caminos:<\/p>\n<p><strong>El corto<\/strong>, es crear <a href=\"https:\/\/aloclick.com\/es\/marketing-digital\/\">campa\u00f1as de b\u00fasqueda con Google Ads<\/a> con palabras clave, anuncios y p\u00e1ginas de destino adecuadas<br \/>El largo, <a href=\"https:\/\/aloclick.com\/es\/seo\/\">es a trav\u00e9s del SEO<\/a> (optimizaci\u00f3n para los motores de b\u00fasqueda) por sus siglas en ingl\u00e9s. Lo que significa que a trav\u00e9s de una estrategia de generaci\u00f3n de contenidos permanente, y la correcta organizaci\u00f3n de nuestro sitio web, lograr que Google nos posicione org\u00e1nicamente en resultados relevantes<br \/>Cualquiera de los dos caminos, requiere personal id\u00f3neo para recorrerlos y obtener resultados positivos de nuestra inversi\u00f3n en esos \u00edtems.<\/p>\n<p><span style=\"color: #0c71c3;\"><strong>5 \u2013 PUBLICA EN PORTALES DE VEH\u00cdCULOS<\/strong><\/span><br \/>No hay mucho que pueda agregarte aqu\u00ed, ya que seguro publicas tus veh\u00edculos en estos portales. Solo decir que elijas los m\u00e1s relevantes para la zona en que te encuentres, que cumplan con los requisitos de b\u00fasqueda y filtros adecuados para que tus veh\u00edculos puedan ser encontrado entre cientos o miles de otros competidores que se encuentran all\u00ed.<\/p>\n<p>Por si te est\u00e1s iniciando como agencia o concesionario, te dejo algunas ventajas de publicar en portales de veh\u00edculos:<br \/>\u2022 Puedes publicar tus veh\u00edculos para generar tener mayor alcance y hacer relaciones con otras agencias y asesores interesados.<br \/>\u2022 Son una manera segura y con gran difusi\u00f3n.<br \/>\u2022 Publicar en un portal puede ser un modo m\u00e1s econ\u00f3mico, ya que utilizas otro sitio para vender sin invertir tanto dinero. <br \/>\u2022 M\u00ednima inversi\u00f3n en publicidad y marketing. Ya que los planes de publicidad digital en estas plataformas son m\u00e1s accesibles y se pueden adaptar a las necesidades de la concesionaria.<br \/>\u2022 Si el portal posee mismo nicho o similar al de nuestra agencia, se contactar\u00e1n y solicitaran mayor informaci\u00f3n o visitaran tu local.<\/p>\n<p><span style=\"color: #0c71c3;\"><strong>6 \u2013 IA (inteligencia artificial) aplicada al marketing automotriz y a la gesti\u00f3n del concesionario<\/strong><\/span><br \/>Ya sabes, la inteligencia artificial est\u00e1 en tendencia. Y no es solo un hype. Y sorprenden las infinitas posibilidades que brinda para optimizar los procesos del concesionario automotriz, como asi tambi\u00e9n la promoci\u00f3n y marketing del concesionario. Algunas aplicaciones son<\/p>\n<p>\u2022<span style=\"text-decoration: underline;\"> Atenci\u00f3n al clliente:<\/span> Imagina que un usuario est\u00e1 viendo una publiacci\u00f3n de un veh\u00edculo en tu web (no tienes una? cont\u00e1ctame \ud83d\ude0a), abre el chat para hacer una consulta, y la IA le respnde teniendo en cuenta el contexto<\/p>\n<p>\u2022 <span style=\"text-decoration: underline;\">Gesti\u00f3n de contactos:<\/span> El seguimiento de leads, nunca ha sido m\u00e1s facil, con una INTELIGENCIA ARTIFICIAL, que te haga el seguimiento, les llame a los clientes (Si, y les hable a viva voz!!) les comente opciones, y agende una cita con uno de tus comerciales!!<\/p>\n<p>\u2022<span style=\"text-decoration: underline;\"> Valor agregado:<\/span> Implementa la venta de repuestos y accesorios,\u00a0 con una IA que optimice los procesos, atienda en l\u00ednea, Publicar en un portal puede ser un modo m\u00e1s econ\u00f3mico, ya que utilizas otro sitio para vender sin invertir tanto dinero.<\/p>\n<p>Las posibilidades de aplicaci\u00f3n de la inteligencia artificial en concesionarios y agencias de autos, son infinitas. Exploremos juntos!<\/p>\n<p>&nbsp;<\/p>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_line_height=&#8221;1.2em&#8221; background_color=&#8221;rgba(15,223,255,0.08)&#8221; custom_padding=&#8221;12px|16px|12px|16px|true|true&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;21px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|4px|4px|4px|4px&#8221; border_width_all=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;]\n<h1>Para lograr posicionar tu negocio y obtener todos los beneficios que te dar\u00e1 implementar una <strong>ESTRATEGIA INTEGRAL DE MARKETING AUTOMOTRIZ<\/strong> te recomiendo recurrir a especialistas.<\/h1>\n<h1>Desde mi empresa, Aloclick, podemos ayudarte.<\/h1>\n<h1 style=\"text-align: center;\"><strong>\u00a1Cont\u00e1ctame y con gusto te 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