{"id":214721,"date":"2023-01-12T19:34:55","date_gmt":"2023-01-12T22:34:55","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=214721"},"modified":"2023-01-12T19:34:55","modified_gmt":"2023-01-12T22:34:55","slug":"como-desarrollar-una-estrategia-de-inbound-marketing","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/como-desarrollar-una-estrategia-de-inbound-marketing\/","title":{"rendered":"\u00bfC\u00f3mo desarrollar una estrategia de Inbound Marketing?"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.18.0″ background_color=”#ffffff” custom_margin_tablet=”” custom_margin_phone=”-57px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px|” custom_padding_tablet=”||0px|” da_disable_devices=”off|off|off” transparent_background=”off” padding_mobile=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” text_orientation=”center” custom_margin=”||0px|” custom_padding=”||0px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]\n

Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.18.0″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_font_size=”72″ text_line_height=”1.1em” text_orientation=”center” max_width=”100%” custom_margin=”18px||80px|” custom_padding=”|4px|0px|||” text_font_tablet=”PT Sans||||” text_font_phone=”PT Sans||||” text_font_last_edited=”on|phone” text_font_size_tablet=”52″ text_font_size_phone=”41px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]\n

\u00bfC\u00f3mo desarrollar una estrategia de<\/h1>\n

INBOUND MARKETING?<\/b><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.18.0″ background_color=”#f7f7f4″ width=”100%” max_width=”100%” custom_padding=”0px|||” custom_padding_tablet=”0px|||” da_disable_devices=”off|off|off” transparent_background=”off” padding_mobile=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2022\/09\/perfil-fes-redondo-240.png” alt=”Fabian S” title_text=”perfil-fes-redondo-240″ show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.18.0″ width=”28%” width_tablet=”28%” width_phone=”50%” width_last_edited=”on|desktop” custom_margin=”-48px|||” use_border_color=”off” global_colors_info=”{}”] [\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.18.0″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” use_border_color=”off” global_colors_info=”{}”]\n

Fabian S, <\/strong>Socio fundador<\/span><\/span><\/p>\n[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.19.4″ text_font=”PT Sans|on|||” text_text_color=”#363636″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”0px|||” use_border_color=”off” global_colors_info=”{}”]\n

Enero, 2023\u00a0 \u00a0\"\"<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ width_tablet=”” width_phone=”94%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]\n

<\/span><\/p>\n

 <\/p>\n

La metodolog\u00eda del <\/span>inbound marketing<\/b> se basa en la captaci\u00f3n de potenciales clientes por medio de estrategias de valor. El inbound propone pasar de un vendedor en busca de un cliente, a potenciales clientes en busca de una marca para satisfacer una necesidad. Esta metodolog\u00eda se aplica tanto a empresas B<\/span>2B como B2C.<\/span><\/p>\n

Para que la estrategia de inbound marketing sea exitosa, debemos pensar a quienes nos dirigimos, a qui\u00e9n le queremos llamar la atenci\u00f3n. Saber cu\u00e1les son sus necesidades, sus gustos, intereses, y en que medios digitales se encuentran. Analizar bien al p\u00fablico de nuestra marca nos dar\u00e1 la informaci\u00f3n necesaria para llevar a cabo la estrategia y que sea exitosa.\u00a0<\/span><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/01\/inbound_marketing.jpg” alt=”Marketing automotriz” title_text=”inbound_marketing” align=”center” force_fullwidth=”on” _builder_version=”4.19.4″ background_enable_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.18.0″ custom_padding=”5px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” custom_padding=”||0px||false|false” global_colors_info=”{}”]\n

La estrategia inbound va m\u00e1s all\u00e1 del p\u00fablico objetivo y trabaja con el \u201cbuyer persona\u201d. El cual es una representaci\u00f3n semificticia de lo que ser\u00eda nuestro cliente ideal. Lo cual no es lo mismo que el p\u00fablico objetivo, ya que este podemos decir que es m\u00e1s amplio, mientras el buyer persona est\u00e1 pensado en una persona con caracter\u00edsticas concretas.\u00a0 Se le da un nombre y cara para hacerlo m\u00e1s real, poder pensar en sus h\u00e1bitos, caracter\u00edsticas y comportamientos. Adem\u00e1s, debemos pensar por qu\u00e9 nos buscar\u00edan y elegir\u00edan a nosotros, que soluci\u00f3n le ofrecer\u00edamos con nuestro producto o servicio.<\/span><\/p>\n

Para este buyer persona que hemos creado, hay imaginar y crear el \u201crecorrido de cliente\u201d o customer journey. Que son las etapas que atraviesa desde que descubre una necesidad hasta la compra del producto o servicio.\u00a0<\/span><\/p>\n

Etapas del customer journey: <\/i><\/strong><\/span><\/p>\n

\ud83d\udd35Descubrimiento:<\/strong> en esta etapa el principal objetivo es la de generar tr\u00e1fico hacia nuestros los sitios donde est\u00e1 presente la marca por medio de contenido de valor.<\/span><\/p>\n

\ud83d\udd35Consideraci\u00f3n:<\/strong> en esta etapa debemos lograr que los visitantes, de la primera etapa, se conviertan en potenciales clientes. <\/span><\/p>\n

\ud83d\udd35Decisi\u00f3n:<\/strong> En la esta etapa, lo que debemos lograr es que, por medio de las estrategias tomadas, los posibles clientes se conviertan en clientes y se concrete la venta.\u00a0<\/span><\/p>\n

    <\/ol>\n

    <\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”2360.7px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/01\/etapas_inbound_marketing.jpg” alt=”Marketing automotriz” title_text=”etapas_inbound_marketing” align=”center” force_fullwidth=”on” _builder_version=”4.19.4″ background_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” custom_padding=”||23px|||” global_colors_info=”{}”]\n

    <\/strong><\/span><\/p>\n

    <\/span><\/p>\n

    Es importante resaltar que en cada una de estas etapas debemos medir resultados, u obtener m\u00e9tricas claves. Tienes que definir cu\u00e1les de estas m\u00e9tricas son importantes en cada etapa y ser consistente a la hora de medirlas. Existen herramientas que te pueden ayudar a hacerlo, te recomiendo que las uses y establezcas un periodo de seguimiento.\u00a0<\/span><\/p>\n

    Como estamos hablando de inbound marketing, debemos investigar como el buyer persona busca y en que canales de internet interact\u00faa para resolver un problema o satisfacer una necesidad relacionada con nuestra marca.\u00a0 Al tener esta informaci\u00f3n es que pensamos las estrategias para llegar al cliente y pueda comenzar su recorrido con la marca. Para cada plataforma, debemos pensar una estrategia diferente, ya que el comportamiento del buyer cambia e impacta en su decisi\u00f3n de distinta manera.\u00a0<\/span><\/p>\n

    La utilizaci\u00f3n de palabras claves o keywords, como se denomina en ingl\u00e9s, nos permitir\u00e1 generar tr\u00e1fico a nuestras redes, o sitio web. Investigar con qu\u00e9 palabras nos buscan o encuentran los clientes nos permite pensar de manera estrat\u00e9gica las publicaciones en cada canal.\u00a0 Para el caso de que ejecutemos campa\u00f1as de b\u00fasqueda en Google, podemos utilizar su herramienta planificaci\u00f3n de palabras clave. Para casos generales, te dejo <\/span>AQU\u00cd<\/b><\/a>, acceso a un post que habla de otras herramientas para planificar palabras clave.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_2_text_align=”center” header_2_font_size=”33px” global_colors_info=”{}”]\n

    Las estrategias de Inbound marketing, son estrategias con resultados a largo plazo y los costos de inversi\u00f3n, estad\u00edsticamente reci\u00e9n los podemos recuperar a partir del a\u00f1o de iniciadas las acciones. Seg\u00fan Hubspot Academy <\/span>el 83,9% de las empresas que utilizan inbound experimentan un incremento significativo de los leads en los primeros 7 meses.\u00a0<\/span><\/p>\n

    Desde Aloclick te recomendamos que los KPI que midas (las m\u00e9tricas que vamos a medir en cada una de las etapas del <\/span>customer journey), est\u00e9n planteados a 6 meses, para poder ver los primeros resultados.\u00a0<\/span><\/p>\n

    Debes tener en cuenta que las estrategias de inbound no son est\u00e1ticas, est\u00e1n sujetas a cambios y muchos de esos cambios son los comportamientos de los clientes. Como as\u00ed mismo, el \u00e9xito de estas depender\u00e1 de factores que podr\u00e1s controlar y otros que te exceder\u00e1n.\u00a0<\/span><\/p>\n

     <\/p>\n

    <\/blockquote>\n[\/et_pb_text][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/01\/estrategia_inbound.jpg” alt=”marketing automotriz” title_text=”estrategia_inbound” align=”center” _builder_version=”4.19.4″ border_width_all=”12px” border_color_all=”#828282″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” global_colors_info=”{}”]\n

    A continuaci\u00f3n, te dejo algunos factores que puedes controlar para que tu estrategia de inbound sea exitosa:\u00a0<\/i><\/b><\/span><\/p>\n

    \ud83d\udd35El contenido<\/b><\/span><\/p>\n

    El contenido debe ser creativo para generar visitas a los canales y poder lograr leads (clientes potenciales). Te recomiendo que sea contenido que responde a dudas precisas de los usuarios. Si generas un contendido creativo y de valor puedes seguir generando leads y vistas en el tiempo.\u00a0<\/span><\/p>\n

    \ud83d\udd35Frecuencia de publicaci\u00f3n<\/span><\/b><\/p>\n

    Seg\u00fan datos de Hubspot Academy, las marcas que publican art\u00edculos en su blog 3 veces en la semana tienen 3 veces m\u00e1s visitas, tr\u00e1fico y generan m\u00e1s leads que las que publican 1 vez al mes.\u00a0<\/span><\/p>\n

    \ud83d\udd35Promoci\u00f3n de contenidos\u00a0<\/b><\/span><\/p>\n

    Realizar publicidad paga para promocionar el contenido har\u00e1 que llegue a m\u00e1s de tus usuarios y aparezca en los primeros resultados de b\u00fasqueda.\u00a0<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_text_align=”center” header_line_height=”1.2em” background_color=”rgba(15,223,255,0.08)” header_font_size_tablet=”” header_font_size_phone=”21px” header_font_size_last_edited=”on|phone” border_radii=”on|4px|4px|4px|4px” border_width_all=”2px” global_colors_info=”{}”]\n

    Implementar una estrategia de inbound marketing te ayudara a que crezca tu marca.<\/h1>\n

    Desde Aloclick podemos asesorarte para qu\u00e9 crees la tuya.<\/h1>\n

    \u00a1Cont\u00e1ctate con nosotros!<\/strong><\/h1>\n

    <\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”4″ module_id=”form2″ _builder_version=”4.16″ background_color=”#f9f9f9″ width=”81%” max_width=”81%” module_alignment=”center” custom_padding=”16px||17px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_enable_image=”off” global_colors_info=”{}”][et_pb_contact_form email=”eweselsh@robot.zapier.com,info@aloclick.com” custom_message=”First name or Full Name |%%First-Name%%|||et_pb_line_break_holder||Last Name |%%last-name%%|||et_pb_line_break_holder||E-Mail |%%email%%|||et_pb_line_break_holder||Phone |sin datos|||et_pb_line_break_holder||Current Job |sin datos|||et_pb_line_break_holder||City|sin datos|||et_pb_line_break_holder||Country |sin datos|||et_pb_line_break_holder||Company |sin datos|||et_pb_line_break_holder||Message |%%Message%%|||et_pb_line_break_holder||Service of interest |asesoramiento 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    Marketing Digital\u00bfC\u00f3mo desarrollar una estrategia de INBOUND MARKETING? Fabian S, Socio fundadorEnero, 2023\u00a0 \u00a0   La metodolog\u00eda del inbound marketing se basa en la captaci\u00f3n de potenciales clientes por medio de estrategias de valor. El inbound propone pasar de un vendedor en busca de un cliente, a potenciales clientes en busca de una marca para satisfacer […]<\/p>\n","protected":false},"author":43,"featured_media":214732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[681,679,672,680,420,63],"class_list":["post-214721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-crear-estrategia","tag-estrategia-de-inbound","tag-estrategia-de-marketing","tag-etapas-inbound-marketing","tag-inbound-marketing","tag-marketing-digital"],"yoast_head":"\n\u00bfC\u00f3mo desarrollar una estrategia de Inbound Marketing? 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