{"id":216582,"date":"2023-08-11T16:50:41","date_gmt":"2023-08-11T19:50:41","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=216582"},"modified":"2023-10-04T17:10:45","modified_gmt":"2023-10-04T20:10:45","slug":"como-crear-contenidos-para-un-blog-exitoso-en-chile","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/como-crear-contenidos-para-un-blog-exitoso-en-chile\/","title":{"rendered":"\u00bfC\u00f3mo crear contenidos para un blog exitoso en Chile?"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”||0px|” custom_padding_tablet=”||0px|” da_disable_devices=”off|off|off” transparent_background=”off” padding_mobile=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” header_3_line_height=”1.3em” text_orientation=”center” custom_margin=”||0px|” custom_padding=”||0px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]\n

Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”5px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_font_size=”30px” text_line_height=”2.4em” header_font=”|600|||||||” header_font_size=”74px” header_3_line_height=”1.3em” text_orientation=”center” max_width=”100%” custom_margin=”18px||80px|” custom_padding=”|4px|0px|||” text_font_size_tablet=”52″ text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”74px” header_font_size_phone=”36px” header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]\n

Planifica antes de escribir<\/p>\n

\u00bfC\u00f3mo crear contenidos para un blog exitoso en Chile?<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” da_disable_devices=”off|off|off” transparent_background=”off” padding_mobile=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/08\/Foto-de-perfil-1-2.png” alt=”Fabian S” title_text=”Foto de perfil (1) (2)” show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.21.0″ custom_margin=”-48px|||” use_border_color=”off” global_colors_info=”{}”] 
\n[\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.21.0″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” header_3_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” use_border_color=”off” global_colors_info=”{}”]\n

Isidora D. Raby<\/strong><\/span>, Content colaborator<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_3_line_height=”1.3em” min_height=”56px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]\n

Contar con un blog en tu web es clave para captar clientes y posicionar tu marca en internet. Seg\u00fan datos entregados por Codeless<\/a>, las empresas con blogs tienen un 55% m\u00e1s visitas y un 67% m\u00e1s leads mensuales que las que no los tienen. \u00bfTe has preguntado c\u00f3mo crear contenidos para un blog exitoso en Chile?<\/strong> Aqu\u00ed te lo decimos.<\/p>\n

Para construir un blog exitoso, la planificaci\u00f3n es clave<\/strong>. No se trata solo de escribir, hay que tener objetivos claros, definir qu\u00e9 se espera de nuestro blog y qu\u00e9 tipo de contenidos se busca abordar. Tambi\u00e9n requiere compromiso para publicar regularmente: las p\u00e1ginas que publican en su blog m\u00e1s de 16 publicaciones al mes obtienen cerca de 3.5 veces m\u00e1s tr\u00e1fico<\/a> que aquellas que publican menos.<\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/08\/mujer-negocios-sentada-escritorio-usando-computadora-portatil-generada-ia-scaled.jpg” alt=”experiencia de usuario” title_text=”mujer-negocios-sentada-escritorio-usando-computadora-portatil-generada-ia” _builder_version=”4.21.0″ background_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_3_line_height=”1.3em” custom_padding=”||0px|||” global_colors_info=”{}”]\n

Crear contenidos exitosos: algunos consejos<\/b><\/h3>\n

<\/h3>\n

<\/b><\/h3>\n

<\/b><\/h3>\n

1. Define tus objetivos<\/b><\/h3>\n

Lo primero es definir que buscas con tu blog: \u00bfpor qu\u00e9 lo necesitas? \u00bfqu\u00e9 buscas destacar? Las funciones de un blog son variadas, pero principalmente se centran en atraer tr\u00e1fico, conseguir leads, generar llamados a la acci\u00f3n o educar a los usuarios sobre tus productos o \u00e1reas de acci\u00f3n.<\/p>\n

A partir de estos objetivos podr\u00e1s identificar qu\u00e9 temas se ajustan a tu blog y qu\u00e9 contenidos te permiten cumplir tus prop\u00f3sitos.<\/p>\n

2. Reconoce a tu p\u00fablico<\/strong><\/h3>\n

\u00bfQui\u00e9n es el lector de tu blog? Crear un perfil con su edad, sexo e intereses permite definir los contenidos en los que tu audiencia est\u00e1 interesada y el tono que le debes dar. Crea un buyer persona<\/a> espec\u00edfico para tu blog y trabaja con objetivos reales.<\/p>\n

Piensa en las preguntas o problemas de tu potencial audiencia para poder ofrecerle contenidos espec\u00edficos y optimizados.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text ul_position=”inside” _builder_version=”4.16″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” ul_font=”||||||||” ul_line_height=”1.4em” header_3_line_height=”1.3em” min_height=”247px” custom_padding=”||23px|||” global_colors_info=”{}”]\n

Utiliza E3. Delimita tu contenido<\/b><\/h3>\n

Piensa cu\u00e1l es el contenido que quieres publicar y qu\u00e9 valor le entregar\u00e1 a tu audiencia. No se trata de publicar por publicar. Lo ideal es definir algunas l\u00edneas o t\u00f3picos centrales a partir de los cuales basar y organizar tus contenidos.<\/p>\n

Procura usar temas originales e interesantes, que reflejen los valores de tu empresa y que aporten algo nuevo. El contenido es la base de tu blog, por lo que debe ser relevante y generar inter\u00e9s.<\/p>\n

4. Escoge palabras clave<\/strong><\/h3>\n

Utiliza keywords relacionadas con el tema del blog y que est\u00e9n siendo utilizadas continuamente por los usuarios. Investiga las tendencias de b\u00fasqueda y los contenidos que tus competidores directos e indirectos utilizan para detectar qu\u00e9 temas son m\u00e1s tratados. Con herramientas como Keyword Planner de Google<\/a> puedes descubrir nuevas palabras clave y a analizar el promedio de b\u00fasquedas de los t\u00e9rminos a utilizar.<\/p>\n

5. Utiliza t\u00e9cnicas SEO<\/strong><\/h3>\n

Adem\u00e1s de las keywords, puedes utilizar otros recursos SEO para asegurar que tu contenido funcione y aparezca en los resultados de b\u00fasqueda:<\/p>\n

    \n
  • Utiliza t\u00edtulos llamativos<\/li>\n
  • Usa metadescripciones relevantes<\/li>\n
  • Ofrece contenido original<\/li>\n
  • Estructura tu contenido con t\u00edtulos y subt\u00edtulos<\/li>\n
  • Incluye links a fuentes y p\u00e1ginas importantes<\/li>\n<\/ul>\n

    6. Revisa tus estad\u00edsticas<\/strong><\/h3>\n

    Revisa constantemente el rendimiento de tus publicaciones. Las estad\u00edsticas de tu blog te dir\u00e1n que contenidos son los m\u00e1s visitados y cu\u00e1les funcionan mejor. Utiliza esta informaci\u00f3n para ajustar tus futuras publicaciones y escoger nuevos temas.<\/strong><\/p>\n

    <\/b><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_2_text_color=”#E09900″ header_2_font_size=”29px” header_2_line_height=”1.4em” header_3_line_height=”1.3em” custom_padding=”||0px|||” header_2_font_tablet=”” header_2_font_phone=”” header_2_font_last_edited=”on|phone” header_2_text_color_tablet=”#E09900″ header_2_text_color_phone=”#E09900″ header_2_text_color_last_edited=”on|desktop” header_2_font_size_tablet=”29px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

    \u00bfLa escritura no es lo tuyo o no tienes la paciencia y constancia para publicar con regularidad en tu blog? Una buena idea es contratar a un redactor o una empresa especializada en creaci\u00f3n de contenido<\/b><\/h2>\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_3_line_height=”1.3em” global_colors_info=”{}”]\n

    \u00bfQuieres potenciar el blog de tu p\u00e1gina?<\/strong><\/h3>\n

    En Aloclick podemos ayudarte a crear contenido,<\/strong><\/span> \u00a1revisa nuestros servicios!<\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/aloclick.com\/es\/servicios\/” button_text=”SERVICIOS” button_alignment=”center” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_size=”30px” button_text_color=”#FFFFFF” button_bg_color=”#00dce0″ button_font=”|700||on|||||” button_icon=”=||divi||400″ button_on_hover=”off” button_text_size_tablet=”30px” button_text_size_phone=”21px” button_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||5px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”29px” text_line_height=”1.2em” text_orientation=”center” min_height=”79px” custom_padding=”26px||||false|false” text_font_size_tablet=”29px” text_font_size_phone=”26px” text_font_size_last_edited=”on|desktop” border_width_top=”2px” border_color_top=”#e5e5e5″ global_colors_info=”{}”]\n

    Gracias por compartir en tus redes !!! \ud83d\ude03 \ud83d\udc47<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

    Marketing DigitalPlanifica antes de escribir \u00bfC\u00f3mo crear contenidos para un blog exitoso en Chile?  Isidora D. Raby, Content colaboratorContar con un blog en tu web es clave para captar clientes y posicionar tu marca en internet. Seg\u00fan datos entregados por Codeless, las empresas con blogs tienen un 55% m\u00e1s visitas y un 67% m\u00e1s leads […]<\/p>\n","protected":false},"author":49,"featured_media":216585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[904,908,909,906,905,907],"class_list":["post-216582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-blog","tag-blog-exitoso","tag-como-lograr-un-blog-exitoso","tag-contenidos-en-chile","tag-crear-contenidos-para-blog-en-chile","tag-generacion-de-contenidos-en-chile"],"yoast_head":"\n\u00bfC\u00f3mo crear contenidos para un blog exitoso en Chile? - Aloclick<\/title>\n<meta name=\"description\" content=\"\u00bfBuscas crear contenidos para un blog exitoso en Chile? 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