{"id":216909,"date":"2023-11-01T20:02:49","date_gmt":"2023-11-01T23:02:49","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=216909"},"modified":"2023-11-16T07:23:04","modified_gmt":"2023-11-16T10:23:04","slug":"cuales-son-los-beneficios-de-tener-un-newsletter","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/cuales-son-los-beneficios-de-tener-un-newsletter\/","title":{"rendered":"\u00bfCu\u00e1les son los beneficios de tener un newsletter?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb||0px|\u00bb custom_padding_tablet=\u00bb||0px|\u00bb da_disable_devices=\u00bboff|off|off\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_letter_spacing=\u00bb2px\u00bb header_3_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n

Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb5px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#1d1d1d\u00bb text_font_size=\u00bb30px\u00bb text_line_height=\u00bb2.4em\u00bb header_font=\u00bb|600|||||||\u00bb header_font_size=\u00bb74px\u00bb header_3_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb18px||80px|\u00bb custom_padding=\u00bb|4px|0px|||\u00bb text_font_size_tablet=\u00bb52″ text_font_size_phone=\u00bb22px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb74px\u00bb header_font_size_phone=\u00bb36px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n

El rey del email marketing<\/p>\n

Newsletter: \u00bfcu\u00e1les son los beneficios de tener uno?<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#f7f7f4″ custom_padding=\u00bb0px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb da_disable_devices=\u00bboff|off|off\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/08\/Foto-de-perfil-1-2.png\u00bb alt=\u00bbFabian S\u00bb title_text=\u00bbFoto de perfil (1) (2)\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.21.0″ custom_margin=\u00bb-48px|||\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.22.2″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232″ text_font_size=\u00bb18″ text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n

Isidora D. Raby<\/strong><\/span>, Content Collaborator<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb min_height=\u00bb56px\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n

Los newsletters son una herramienta valiosa dentro del mundo del marketing digital, pues constituyen un medio para generar primeros contactos, entregar contenido de valor e, incluso, abrir canales de ventas.<\/p>\n

Es por esto que, si es bien utilizado, un newsletter puede marcar una diferencia en las relaciones que generamos con nuestros clientes potenciales<\/strong>. Aunque el marketing evoluciona constantemente, las ventajas del email marketing siguen siendo efectivas para la comunicaci\u00f3n con nuestra audiencia. No por nada el 81% de las empresas B2B<\/a> utilizan newsletter como la principal forma de hacer marketing de contenidos.<\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/10\/concepto-redes-sociales-conexion-comunicaciones-globales-correo-electronico-1.jpg\u00bb alt=\u00bbBandeja de correo electr\u00f3nico para email marketing\u00bb title_text=\u00bbconcepto-redes-sociales-conexion-comunicaciones-globales-correo-electronico (1)\u00bb _builder_version=\u00bb4.22.2″ background_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n

Pero \u00bfqu\u00e9 es un newsletter?\u00a0<\/b>\u00a0<\/h2>\n

Los newsletter son la base de todo plan de email marketing. Consisten en publicaciones peri\u00f3dicas que las empresas env\u00edan por correo electr\u00f3nico a sus suscriptores para entregarles novedades o contenido de valor.<\/p>\n

Como solo se env\u00eda a las personas que han accedido a suscribirse para ello, es una forma sencilla de asegurar que nuestra informaci\u00f3n llegue a quienes realmente est\u00e1n interesados en recibirla.<\/p>\n

<\/strong><\/h2>\n

5 beneficios de un newsletter<\/strong><\/h2>\n

<\/strong><\/p>\n

1) Comunicaci\u00f3n directa<\/strong><\/h3>\n

Uno de los principales beneficios de un newsletter es su capacidad de simplificar la comunicaci\u00f3n con nuestros clientes al llegar directamente a la bandeja de entrada de quienes se han suscripto. A diferencia de las redes sociales, donde las publicaciones pueden perderse entre tanto contenido, el correo electr\u00f3nico te permite establecer una comunicaci\u00f3n m\u00e1s personalizada y directa con tu audiencia.<\/p>\n

2) Visibilidad<\/strong><\/h3>\n

Un newsletter tambi\u00e9n nos da visibilidad. Las estad\u00edsticas<\/a> hablan por s\u00ed solas: el 88% de los correos son abiertos dentro de las primeras 24 horas luego de ser recibidos.<\/p>\n

Mandar correos cada cierto tiempo permite que los clientes tengan a nuestra marca siempre presente, que est\u00e9n atentos a nuestras novedades y se enteren de nuestras \u00faltimas promociones. Esto no solo permite que nuestra marca sea m\u00e1s visible, sino que, si se utilizan enlaces a nuestra p\u00e1gina web o redes sociales, puede ayudarnos a conseguir seguidores, aumentar el tr\u00e1fico e, incluso, mejorar nuestras ventas online.<\/p>\n

3) Promoci\u00f3n<\/strong><\/h3>\n

Uno de los principales objetivos de cualquier negocio es lograr que sea rentable. Para lograrlo, es fundamental atraer clientes potenciales para convencerlos de que consuman tu marca. Aunque hay distintas formas de promocionar tu marca, una herramienta eficaz puede ser el email marketing, debido a que le permite a tu audiencia comunicarse contigo y conocer los valores de tu marca, tu identidad y tu propuesta de valor.<\/p>\n

Al promover tus productos o servicios por correo, puedes generar confianza en tu audiencia y aumentar las conversiones, especialmente si incluyes en tu estrategia de marketing digital beneficios exclusivos a trav\u00e9s del newsletter: promociones especiales, c\u00f3digos de descuentos u otros CTA relevantes.<\/p>\n

4) Construir v\u00ednculos<\/strong><\/h3>\n

A trav\u00e9s del correo electr\u00f3nico puedes mantener un contacto estrat\u00e9gico y constante con tus suscriptores, lo que gradualmente crea una conexi\u00f3n cercana entre ellos y tu marca. Esta conexi\u00f3n se transforma en confianza con el tiempo y, con enfoques adicionales, puede conducir a conversiones y ventas.<\/p>\n

Debido a esto, los newsletter son una herramienta valiosa para buscar conversiones o fidelizaci\u00f3n de clientes.<\/p>\n

5) Incrementa tus ventas<\/strong><\/h3>\n

La combinaci\u00f3n de los beneficios anteriores puede resultar en un incremento de las ventas, especialmente si se trabaja con objetivos claros. Para lograrlo, es importante considerar cu\u00e1les son nuestros objetivos (aumentar las ventas, conseguir visitas o seguidores, fidelizar clientes\u2026), de modo que podamos entregar a nuestra audiencia informaci\u00f3n pertinente e incluir CTA dirigidos a alcanzar nuestras metas.<\/p>\n

 <\/p>\n

 <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/10\/notificacion-boletin-mensaje-correo-electronico-procesamiento-3d-1.jpg\u00bb alt=\u00bbexperiencia de usuario\u00bb title_text=\u00bbnotificacion-boletin-mensaje-correo-electronico-procesamiento-3d (1)\u00bb _builder_version=\u00bb4.22.2″ border_color_all=\u00bb#828282″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text ul_position=\u00bbinside\u00bb _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb ul_font=\u00bb||||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb min_height=\u00bb247px\u00bb custom_padding=\u00bb2px||23px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n

La clave para el \u00e9xito es crear newsletter bien segmentados que permitan enviar contenido relevante a diferentes grupos de suscriptores. De esta forma, puedes personalizar tus mensajes en funci\u00f3n de las preferencias y el comportamiento de cada grupo, lo que aumenta la tasa de apertura y la interacci\u00f3n al ofrecer a tus suscriptores exactamente lo que desean.<\/p>\n

Seg\u00fan datos de HubSpot, el 64% de los negocios B2B declar\u00f3 que sus estrategias de email marketing les permitieron alcanzar sus metas durante 2021.<\/b><\/span><\/h2>\n

<\/b><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb global_colors_info=\u00bb{}\u00bb]\n

\u00bfQuieres llevar tu estrategia de marketing digital al siguiente nivel? En Aloclick podemos ayudarte, revisa nuestros servicios de email marketing.<\/strong><\/h3>\n

 <\/p>\n[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/aloclick.com\/es\/contactanos\/\u00bb button_text=\u00bbCONT\u00c1CTANOS HOY\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb30px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#00dce0″ button_font=\u00bb|700||on|||||\u00bb button_icon=\u00bb=||divi||400″ button_on_hover=\u00bboff\u00bb button_text_size_tablet=\u00bb30px\u00bb button_text_size_phone=\u00bb21px\u00bb button_text_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||5px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|||||||\u00bb text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb min_height=\u00bb79px\u00bb custom_padding=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb29px\u00bb text_font_size_phone=\u00bb26px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb border_width_top=\u00bb2px\u00bb border_color_top=\u00bb#e5e5e5″ global_colors_info=\u00bb{}\u00bb]\n

Gracias por compartir en tus redes !!! ? ?<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Marketing DigitalEl rey del email marketing Newsletter: \u00bfcu\u00e1les son los beneficios de tener uno?  Isidora D. Raby, Content CollaboratorLos newsletters son una herramienta valiosa dentro del mundo del marketing digital, pues constituyen un medio para generar primeros contactos, entregar contenido de valor e, incluso, abrir canales de ventas. 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