{"id":217231,"date":"2023-12-18T15:26:28","date_gmt":"2023-12-18T18:26:28","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=217231"},"modified":"2024-06-18T19:12:33","modified_gmt":"2024-06-18T22:12:33","slug":"marketing-de-contenido-en-la-nueva-era-de-la-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/marketing-de-contenido-en-la-nueva-era-de-la-inteligencia-artificial\/","title":{"rendered":"Keytrends: Marketing de contenido en la nueva era de la IA"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb||0px|\u00bb custom_padding_tablet=\u00bb||0px|\u00bb da_disable_devices=\u00bboff|off|off\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_letter_spacing=\u00bb2px\u00bb header_3_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]Marketing Digital
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb5px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.23.1″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#1d1d1d\u00bb text_font_size=\u00bb30px\u00bb text_line_height=\u00bb2.4em\u00bb header_font=\u00bb|600|||||||\u00bb header_font_size=\u00bb74px\u00bb header_3_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb100%\u00bb min_height=\u00bb230px\u00bb custom_margin=\u00bb18px||80px|\u00bb custom_padding=\u00bb|4px|0px|||\u00bb text_font_size_tablet=\u00bb52″ text_font_size_phone=\u00bb22px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb74px\u00bb header_font_size_phone=\u00bb36px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n

Keytrends: <\/b>\u00bfC\u00f3mo hacer Marketing de contenido en la nueva era de la IA?<\/b><\/h1>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2024\/01\/PAULA_Mesa-de-trabajo-1.png\u00bb title_text=\u00bbPAULA_Mesa de trabajo 1″ _builder_version=\u00bb4.23.4″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb160px\u00bb custom_margin=\u00bb-63px|||||\u00bb custom_padding=\u00bb0px|||459px||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#f7f7f4″ custom_margin=\u00bb||-53px|||\u00bb custom_padding=\u00bb0px||24px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb da_disable_devices=\u00bboff|off|off\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.25.2″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232″ text_font_size=\u00bb18″ text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb custom_padding=\u00bb0px||0px|||\u00bb hover_enabled=\u00bb0″ use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Paula Brentassi<\/strong><\/span>, Guest Content Creator<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb7px||1px||false|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.23.1″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb min_height=\u00bb56px\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n

\u00bfQu\u00e9 hace keytrends?\u00a0<\/b><\/h2>\n

Keytrends es una de las herramientas m\u00e1s empleadas para el content marketing. Actualmente es utilizada por diferentes empresas y agencias de marketing, tanto en la investigaci\u00f3n, como en la redacci\u00f3n y medici\u00f3n de estrategias de contenido, por su rendimiento inmediato.<\/span><\/p>\n

Esta se basa en el an\u00e1lisis de datos, que favorece el seguimiento de las estrategias de contenido. Tambi\u00e9n detecta nuevas keyword y oportunidades para el posicionamiento SEO.<\/span><\/p>\n

 <\/p>\n

El po<\/b>der de la IA en keytrends<\/b><\/span><\/p>\n

Esta herramienta une la IA con Google trends, unificando las fases de estrategia de contenido y automatizando todo el proceso. Abarca la redacci\u00f3n, investigaci\u00f3n previa y medici\u00f3n final.<\/span><\/p>\n

De esta uni\u00f3n se pueden obtener:<\/span><\/p>\n

    \n
  • B\u00fasqueda del usuario y el contenido de la competencia en una sola herramienta sin necesidad de ir a la SERP<\/span><\/li>\n
  • Google trends: Genera contenido para crecer en tr\u00e1fico, ingresos y marca.<\/span><\/li>\n<\/ul>\n

    En conclusi\u00f3n, permite crear una estrategia de contenido en pocos minutos mediante la IA usando una multitud de datos de b\u00fasquedas y competidores.<\/span><\/p>\n

     
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/11\/2.jpeg\u00bb title_text=\u00bbWoman touching a business strategy concept\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ custom_padding=\u00bb13px|||||\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_margin=\u00bb199px|auto|0px|auto|false|\u00bb custom_padding=\u00bb||62px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_margin=\u00bb-305px|||||\u00bb custom_padding=\u00bb69px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb] <\/p>\n

     <\/p>\n

     <\/p>\n

    Beneficios de Keytrends en la estrategia de contenido<\/b><\/span><\/p>\n

    Podr\u00e1s saber en todo momento el estado de tu estrategia de contenido, qu\u00e9 est\u00e1 funcionando y qu\u00e9 no. Desde una misma plataforma podr\u00e1s administrar en un solo lugar todo el contenido y tu equipo de redactores, ahorrando hasta un 90% de tiempo en la generaci\u00f3n de contenido, lo que permite que todo el proceso sea mucho m\u00e1s r\u00e1pido y f\u00e1cil.<\/span><\/p>\n

    Entre los principales beneficios que aporta esta herramienta son:<\/span><\/p>\n

      \n
    • Unificaci\u00f3n: Simplifica todas las fases de tu estrategia de contenido en una misma herramienta\u00a0<\/span><\/li>\n
    • Posicionamiento de contenido y SEO en la intenci\u00f3n de b\u00fasqueda del publico gracias a la IA<\/span><\/li>\n
    • Intuici\u00f3n: Conocer las demandas de nuestro sector y saber que brindar a la audiencia lo que necesita<\/span><\/li>\n
    • Aumento de conversi\u00f3n, al mejorar tu posicionamiento con keytrends<\/span><\/li>\n
    • Agilidad de publicaci\u00f3n mediante la automatizaci\u00f3n<\/span><\/li>\n
    • KPI: Conocimiento y medici\u00f3n del rendimiento de las estrategias. Con keytrends se puede saber el ROI, trafico, tasa de conversi\u00f3n e indexaci\u00f3n de cada campa\u00f1a.\u00a0<\/span><\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/11\/1.jpg\u00bb title_text=\u00bb1″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text ul_position=\u00bbinside\u00bb _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb ul_font=\u00bb||||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb min_height=\u00bb247px\u00bb custom_padding=\u00bb||23px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n

      Otra manera de hacer content marketing<\/b><\/span><\/p>\n

      Keytrends naci\u00f3 con el objetivo de cambiar la forma de hacer contenido por parte de las empresas, ayud\u00e1ndoles a descubrir tendencias de usuarios y la competencia, crear contenido de calidad de manera r\u00e1pida, monitorizar la estrategia de contenido y aumentar la visibilidad online.<\/span><\/p>\n

      As\u00ed mismo lo explica el CEO de keytrends, con respecto a la propuesta de valor que ofrece la herramienta a ecommerce, medios de comunicaci\u00f3n, agencias de marketing y de comunicaci\u00f3n, profesionales freelancer de SEO y contenidos (consultores, redactores, managers de estrategia) departamentos de contenido y en general de cualquier empresa y de todos los tama\u00f1os. \u201cNuestra propuesta de valor diferencial es el acompa\u00f1ar al usuario en el proceso completo de generaci\u00f3n, desde la detecci\u00f3n de oportunidades, la investigaci\u00f3n de los temas, la creaci\u00f3n de los borradores y la medici\u00f3n del impacto en el negocio\u201d.<\/span><\/p>\n

      \u00bfCu\u00e1les son los desaf\u00edos de Keytrends?<\/strong><\/p>\n

      Uno de los principales retos que se enfrenta la empresa es la llegada y adaptaci\u00f3n de la IA y perfeccionamiento de la herramienta para todos los niveles, pero el mayor reto es transmitir ese valor diferencial que aporta keytrends respecto a las otras soluciones del mercado.\u00a0<\/span><\/p>\n

      Podemos decir entonces que Keytrends busca la simplificaci\u00f3n de la herramienta para que cualquier empresa pueda aprovechar su potencial y lograr cumplir sus objetivos de crecimiento.\u00a0<\/span><\/p>\n

      Comienza tu estrategia de marketing con nosotros \u00a1Cont\u00e1ctanos!<\/strong><\/p>\n[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/aloclick.com\/es\/contactanos\/\u00bb button_text=\u00bbQUIERO SABER MAS! \u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb30px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#00dce0″ button_font=\u00bb|700||on|||||\u00bb button_icon=\u00bb=||divi||400″ button_on_hover=\u00bboff\u00bb hover_enabled=\u00bb0″ button_text_size_tablet=\u00bb30px\u00bb button_text_size_phone=\u00bb21px\u00bb button_text_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||5px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.2″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|||||||\u00bb text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb min_height=\u00bb79px\u00bb custom_padding=\u00bb26px||||false|false\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb29px\u00bb text_font_size_phone=\u00bb26px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb border_width_top=\u00bb2px\u00bb border_color_top=\u00bb#e5e5e5″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

      Vis\u00edtanos y s\u00edguenos en redes !!! ?\u00a0<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

      Marketing Digital Keytrends: \u00bfC\u00f3mo hacer Marketing de contenido en la nueva era de la IA? Paula Brentassi, Guest Content Creator\u00bfQu\u00e9 hace keytrends?\u00a0 Keytrends es una de las herramientas m\u00e1s empleadas para el content marketing. Actualmente es utilizada por diferentes empresas y agencias de marketing, tanto en la investigaci\u00f3n, como en la redacci\u00f3n y medici\u00f3n de […]<\/p>\n","protected":false},"author":54,"featured_media":217245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[],"class_list":["post-217231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\nKeytrends: Marketing de contenido en la nueva era de la IA - Aloclick<\/title>\n<meta name=\"description\" content=\"Esta herramienta une la IA con Google trends, unificando las fases de marketing de contenido y automatizando todo el proceso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aloclick.com\/es\/marketing-de-contenido-en-la-nueva-era-de-la-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keytrends: Marketing de contenido en la nueva era de la IA - Aloclick\" \/>\n<meta property=\"og:description\" content=\"Esta herramienta une la IA con Google trends, unificando las fases de marketing de contenido y automatizando todo el proceso.\" \/>\n<meta property=\"og:url\" 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