{"id":217231,"date":"2023-12-18T15:26:28","date_gmt":"2023-12-18T18:26:28","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=217231"},"modified":"2024-06-18T19:12:33","modified_gmt":"2024-06-18T22:12:33","slug":"marketing-de-contenido-en-la-nueva-era-de-la-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/marketing-de-contenido-en-la-nueva-era-de-la-inteligencia-artificial\/","title":{"rendered":"Keytrends: Marketing de contenido en la nueva era de la IA"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;||0px|&#8221; custom_padding_tablet=&#8221;||0px|&#8221; da_disable_devices=&#8221;off|off|off&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#bcbcbc&#8221; text_letter_spacing=&#8221;2px&#8221; header_3_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]Marketing Digital<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;5px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.23.1&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#1d1d1d&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;2.4em&#8221; header_font=&#8221;|600|||||||&#8221; header_font_size=&#8221;74px&#8221; header_3_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;230px&#8221; custom_margin=&#8221;18px||80px|&#8221; custom_padding=&#8221;|4px|0px|||&#8221; text_font_size_tablet=&#8221;52&#8243; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;74px&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]\n<h1 style=\"text-align: center\"><b>Keytrends: <\/b><b>\u00bfC\u00f3mo hacer Marketing de contenido en la nueva era de la IA?<\/b><\/h1>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2024\/01\/PAULA_Mesa-de-trabajo-1.png&#8221; title_text=&#8221;PAULA_Mesa de trabajo 1&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;160px&#8221; custom_margin=&#8221;-63px|||||&#8221; custom_padding=&#8221;0px|||459px||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#f7f7f4&#8243; custom_margin=&#8221;||-53px|||&#8221; custom_padding=&#8221;0px||24px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_padding=&#8221;0px|||&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;620px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.25.2&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#323232&#8243; text_font_size=&#8221;18&#8243; text_line_height=&#8221;1.4em&#8221; header_3_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;14px||0px|&#8221; custom_padding=&#8221;0px||0px|||&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]\n<p><span style=\"color: #02b875;\"><strong>Paula Brentassi<\/strong><\/span>, Guest Content Creator<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;7px||1px||false|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; header_3_line_height=&#8221;1.3em&#8221; min_height=&#8221;56px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]\n<h2><b>\u00bfQu\u00e9 hace keytrends?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Keytrends es una de las herramientas m\u00e1s empleadas para el content marketing. Actualmente es utilizada por diferentes empresas y agencias de marketing, tanto en la investigaci\u00f3n, como en la redacci\u00f3n y medici\u00f3n de estrategias de contenido, por su rendimiento inmediato.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Esta se basa en el an\u00e1lisis de datos, que favorece el seguimiento de las estrategias de contenido. Tambi\u00e9n detecta nuevas keyword y oportunidades para el posicionamiento SEO.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #212121\"><b>El po<\/b><b>der de la IA en keytrends<\/b><\/span><\/p>\n<p><span style=\"font-size: 20px\">Esta herramienta une la IA con Google trends, unificando las fases de estrategia de contenido y automatizando todo el proceso. Abarca la redacci\u00f3n, investigaci\u00f3n previa y medici\u00f3n final.<\/span><\/p>\n<p><span style=\"font-weight: 400\">De esta uni\u00f3n se pueden obtener:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">B\u00fasqueda del usuario y el contenido de la competencia en una sola herramienta sin necesidad de ir a la SERP<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google trends: Genera contenido para crecer en tr\u00e1fico, ingresos y marca.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">En conclusi\u00f3n, permite crear una estrategia de contenido en pocos minutos mediante la IA usando una multitud de datos de b\u00fasquedas y competidores.<\/span><\/p>\n<p>&nbsp;<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/11\/2.jpeg&#8221; title_text=&#8221;Woman touching a business strategy concept&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;13px|||||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;199px|auto|0px|auto|false|&#8221; custom_padding=&#8221;||62px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; header_3_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;-305px|||||&#8221; custom_padding=&#8221;69px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\"><b>Beneficios de Keytrends en la estrategia de contenido<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400\">Podr\u00e1s saber en todo momento el estado de tu estrategia de contenido, qu\u00e9 est\u00e1 funcionando y qu\u00e9 no. Desde una misma plataforma podr\u00e1s administrar en un solo lugar todo el contenido y tu equipo de redactores, ahorrando hasta un 90% de tiempo en la generaci\u00f3n de contenido, lo que permite que todo el proceso sea mucho m\u00e1s r\u00e1pido y f\u00e1cil.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Entre los principales beneficios que aporta esta herramienta son:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Unificaci\u00f3n: Simplifica todas las fases de tu estrategia de contenido en una misma herramienta\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Posicionamiento de contenido y SEO en la intenci\u00f3n de b\u00fasqueda del publico gracias a la IA<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Intuici\u00f3n: Conocer las demandas de nuestro sector y saber que brindar a la audiencia lo que necesita<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Aumento de conversi\u00f3n, al mejorar tu posicionamiento con keytrends<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Agilidad de publicaci\u00f3n mediante la automatizaci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">KPI: Conocimiento y medici\u00f3n del rendimiento de las estrategias. Con keytrends se puede saber el ROI, trafico, tasa de conversi\u00f3n e indexaci\u00f3n de cada campa\u00f1a.\u00a0<\/span><\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/11\/1.jpg&#8221; title_text=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text ul_position=&#8221;inside&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; ul_font=&#8221;||||||||&#8221; ul_line_height=&#8221;1.4em&#8221; header_3_line_height=&#8221;1.3em&#8221; min_height=&#8221;247px&#8221; custom_padding=&#8221;||23px|||&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><span style=\"color: #000000\"><b>Otra manera de hacer content marketing<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400\">Keytrends naci\u00f3 con el objetivo de cambiar la forma de hacer contenido por parte de las empresas, ayud\u00e1ndoles a descubrir tendencias de usuarios y la competencia, crear contenido de calidad de manera r\u00e1pida, monitorizar la estrategia de contenido y aumentar la visibilidad online.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As\u00ed mismo lo explica el CEO de keytrends, con respecto a la propuesta de valor que ofrece la herramienta a ecommerce, medios de comunicaci\u00f3n, agencias de marketing y de comunicaci\u00f3n, profesionales freelancer de SEO y contenidos (consultores, redactores, managers de estrategia) departamentos de contenido y en general de cualquier empresa y de todos los tama\u00f1os. \u201cNuestra propuesta de valor diferencial es el acompa\u00f1ar al usuario en el proceso completo de generaci\u00f3n, desde la detecci\u00f3n de oportunidades, la investigaci\u00f3n de los temas, la creaci\u00f3n de los borradores y la medici\u00f3n del impacto en el negocio\u201d.<\/span><\/p>\n<p><strong>\u00bfCu\u00e1les son los desaf\u00edos de Keytrends?<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Uno de los principales retos que se enfrenta la empresa es la llegada y adaptaci\u00f3n de la IA y perfeccionamiento de la herramienta para todos los niveles, pero el mayor reto es transmitir ese valor diferencial que aporta keytrends respecto a las otras soluciones del mercado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Podemos decir entonces que Keytrends busca la simplificaci\u00f3n de la herramienta para que cualquier empresa pueda aprovechar su potencial y lograr cumplir sus objetivos de crecimiento.\u00a0<\/span><\/p>\n<p style=\"text-align: center\"><strong>Comienza tu estrategia de marketing con nosotros \u00a1Cont\u00e1ctanos!<\/strong><\/p>\n[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/aloclick.com\/es\/contactanos\/&#8221; button_text=&#8221;QUIERO SABER MAS! 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\ud83d\ude03\u00a0<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Marketing Digital Keytrends: \u00bfC\u00f3mo hacer Marketing de contenido en la nueva era de la IA? Paula Brentassi, Guest Content Creator\u00bfQu\u00e9 hace keytrends?\u00a0 Keytrends es una de las herramientas m\u00e1s empleadas para el content marketing. Actualmente es utilizada por diferentes empresas y agencias de marketing, tanto en la investigaci\u00f3n, como en la redacci\u00f3n y medici\u00f3n de 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