{"id":217454,"date":"2024-01-23T17:52:01","date_gmt":"2024-01-23T20:52:01","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=217454"},"modified":"2024-07-09T15:10:39","modified_gmt":"2024-07-09T18:10:39","slug":"funnel-o-embudo-de-ventas-que-es","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/funnel-o-embudo-de-ventas-que-es\/","title":{"rendered":"Funnel o embudo de ventas \u00bfQu\u00e9 es?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb||0px|\u00bb custom_padding_tablet=\u00bb||0px|\u00bb da_disable_devices=\u00bboff|off|off\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_letter_spacing=\u00bb2px\u00bb header_3_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n

Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb5px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#1d1d1d\u00bb text_font_size=\u00bb30px\u00bb text_line_height=\u00bb2.4em\u00bb header_font=\u00bb|600|||||||\u00bb header_font_size=\u00bb74px\u00bb header_3_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb18px||80px|\u00bb custom_padding=\u00bb|4px|0px|||\u00bb text_font_size_tablet=\u00bb52″ text_font_size_phone=\u00bb22px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb74px\u00bb header_font_size_phone=\u00bb36px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n

\n

\u00a0Funnel o embudo de ventas<\/h1>\n

\u00bfQu\u00e9 es?<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#f7f7f4″ custom_padding=\u00bb0px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb da_disable_devices=\u00bboff|off|off\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2024\/01\/PAULA_Mesa-de-trabajo-1.png\u00bb alt=\u00bbFabian S\u00bb title_text=\u00bbPAULA_Mesa de trabajo 1″ show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.23.4″ custom_margin=\u00bb-48px|||\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.26.0″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232″ text_font_size=\u00bb18″ text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb hover_enabled=\u00bb0″ use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Paula Brentassi<\/strong><\/span>, Content Colaborator<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb min_height=\u00bb56px\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n

\u00bfQu\u00e9<\/b>\u00a0es un funnel o embudo\u00a0 de ventas? <\/strong><\/span><\/p>\n

El funnel de ventas en marketing hace referencia a un sistema desarrollado con la finalidad de captar usuarios en el mercado y convertirlos en sus clientes.<\/p>\n

Su procedimiento abarca desde que los individuos detectan una necesidad hasta que se convierten en clientes, midiendo los principales fallos durante el proceso y corrigi\u00e9ndolos para lograr el objetivo.<\/p>\n

Se lleva a cabo a trav\u00e9s de varias fases, donde todas ellas se centran en la captaci\u00f3n, conversi\u00f3n y fidelizaci\u00f3n de los potenciales clientes, tratando de conseguir que aumenten su frecuencia de compra hacia los productos de la marca, se puede utilizar en cualquier proceso cuyo objetivo final sea conseguir la conversi\u00f3n del usuario.<\/p>\n

<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/12\/embudo-de-ventas-efectivo.png\u00bb title_text=\u00bbembudo-de-ventas-efectivo\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n

-Etapas del embudo de ventas<\/strong><\/span><\/p>\n

-Primera etapa: Captaci\u00f3n de leads<\/strong><\/p>\n

El tener claro cu\u00e1l es tu buyer persona o cliente ideal, \u00e9sta ser\u00eda la primera etapa del funnel o embudo de ventas. Una vez realizada esta acci\u00f3n, podr\u00edas empezar con el dise\u00f1o.<\/p>\n

La idea, es conseguir los datos del cliente o que \u00e9ste realice alguna acci\u00f3n, que le llevar\u00e1 a realizar otra acci\u00f3n, para as\u00ed, conducirlo por todas las etapas del embudo de ventas. Estas acciones variar\u00e1n seg\u00fan el tipo de producto, servicio o empresa.<\/p>\n

-Segunda etapa: Prospecto<\/strong><\/p>\n

En esta etapa es importante identificar y\/o clasificar los leads generados en la primera etapa.<\/p>\n

Es importante que sepas en qu\u00e9 etapa del funnel se encuentra el lead, para crear estrategias acordes, y as\u00ed, ahorrar tiempo, esfuerzos y costes. Un mensaje o acci\u00f3n equivocada puede provocar la p\u00e9rdida del lead.<\/p>\n

-Tercera etapa: Oportunidad<\/strong><\/p>\n

Encontrar la oportunidad y medir qu\u00e9 tipo de producto o servicio interesa m\u00e1s al cliente y as\u00ed, mostrarle s\u00f3lo aquello que es relevante para \u00e9l.<\/p>\n

-Cuarta etapa: Calificaci\u00f3n<\/strong><\/p>\n

Conocer los intereses de tu negocio a cada lead concreto. Encontrar aquello que le atrae o que le impulsar\u00e1 a hacer una compra. Para ello, medir o analizar las interacciones web es fundamental.<\/p>\n

-Quinta etapa: Cierre<\/strong><\/p>\n

Esta es la \u00faltima etapa del funnel y es aquella en que el lead se ha convertido en cliente, por tanto, ha realizado una venta. Llegado a esta etapa, la empresa habr\u00e1 conseguido cumplir sus objetivos<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/12\/marketing-funnel-metrics-blog-exur-compressor-2639109.png\u00bb title_text=\u00bbmarketing-funnel-metrics-blog-exur-compressor-2639109″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text ul_position=\u00bbinside\u00bb _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb ul_font=\u00bb||||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb min_height=\u00bb247px\u00bb custom_padding=\u00bb2px||23px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n

<\/h3>\n

\u00bfC\u00f3mo hacer un embudo de ventas?<\/strong><\/span><\/p>\n

Analiza el comportamiento de tu audiencia<\/strong><\/p>\n

Cuanto m\u00e1s sepas de tu audiencia, m\u00e1s efectivo ser\u00e1 tu embudo de ventas. Por eso, es necesario tener definido a tu Buyer Persona y poder crear estrategias de marketing y ventas personalizadas que te ayuden a conseguir tus objetivos de venta.<\/p>\n

Llamar la atenci\u00f3n de tu p\u00fablico<\/strong><\/p>\n

Para conseguirlo, te recomendamos la generaci\u00f3n de contenido relevante para tus usuarios como, por ejemplo: blog, infograf\u00eda, ebook\u2026<\/p>\n

Creaci\u00f3n Landing Page<\/strong><\/p>\n

Es importante que tus anuncios dirijan al cliente a alg\u00fan sitio, como por ejemplo una landing page. \u00c9sta puede ser la descarga de alg\u00fan recurso, etc.<\/p>\n

Tienen que ir acompa\u00f1adas de una Call To Action (llamada a la acci\u00f3n) para conseguir que el usuario realice otra acci\u00f3n y guiarlo por las distintas etapas del funnel.<\/p>\n

Email Marketing<\/strong><\/p>\n

Llegar a los usuarios mediante correo electr\u00f3nico es imprescindible para conseguir captar su atenci\u00f3n, adem\u00e1s de ir educando al usuario y crearle una necesidad e inter\u00e9s.<\/p>\n

No pierdas el contacto<\/strong><\/p>\n

Mantener el contacto con tus usuarios es una manera de que te tengan presente y que no se olviden de ti. Si les vas ofreciendo aquello que les interesa en cada momento, al final, terminar\u00e1n convirti\u00e9ndose en clientes, o podr\u00e1s fidelizarlos.<\/p>\n

 <\/p>\n

Embudo de ventas en un ecommerce<\/strong><\/span><\/p>\n

La aplicaci\u00f3n del embudo de conversi\u00f3n en una tienda online nos permite obtener informaci\u00f3n muy relevante sobre los usuarios que la visitan, sus necesidades e intenciones de compra<\/p>\n

Crea nuevas oportunidades de negocio. La conversi\u00f3n de clientes genera un mayor n\u00famero de ventas, pero tambi\u00e9n permite analizar los procesos llevados a cabo para mejorarlos, hacerlos m\u00e1s eficientes, detectando errores en el proceso y solucion\u00e1ndolos para que los resultados sean mejores. Optimizar la tienda para sacar m\u00e1s partido de las llamadas a la acci\u00f3n, implementar ventas cruzadas, mejorar las p\u00e1ginas en las que los usuarios abandonan el eCommerce, etc.<\/p>\n

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\u00bfNecesitas ayuda para crear tu funnel o embudo para vender?<\/strong><\/h3>\n

En Aloclick tenemos experiencia<\/strong><\/span>, y podemos ayudarte a crecer a tu empresa con las estrategias adecuadas. Inclusive, tenemos planes para que comiences GRATUITAMENTE !!<\/strong><\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/aloclick.com\/es\/contactanos\/\u00bb button_text=\u00bbCONT\u00c1CTANOS HOY\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb30px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#00dce0″ button_font=\u00bb|700||on|||||\u00bb button_icon=\u00bb=||divi||400″ button_on_hover=\u00bboff\u00bb button_text_size_tablet=\u00bb30px\u00bb button_text_size_phone=\u00bb21px\u00bb button_text_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||5px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|||||||\u00bb text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb min_height=\u00bb79px\u00bb custom_padding=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb29px\u00bb text_font_size_phone=\u00bb26px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb border_width_top=\u00bb2px\u00bb border_color_top=\u00bb#e5e5e5″ global_colors_info=\u00bb{}\u00bb]\n

Gracias por compartir en tus redes !!! ? ?<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Marketing Digital \u00a0Funnel o embudo de ventas \u00bfQu\u00e9 es?  Paula Brentassi, Content Colaborator\u00bfQu\u00e9\u00a0es un funnel o embudo\u00a0 de ventas? El funnel de ventas en marketing hace referencia a un sistema desarrollado con la finalidad de captar usuarios en el mercado y convertirlos en sus clientes. Su procedimiento abarca desde que los individuos detectan una necesidad 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