{"id":217492,"date":"2024-01-10T11:58:15","date_gmt":"2024-01-10T14:58:15","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=217492"},"modified":"2024-01-11T06:49:56","modified_gmt":"2024-01-11T09:49:56","slug":"tendencias-de-marketing-para-el-2024","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/tendencias-de-marketing-para-el-2024\/","title":{"rendered":"TENDENCIAS DE MARKETING PARA EL 2024"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb||0px|\u00bb custom_padding_tablet=\u00bb||0px|\u00bb da_disable_devices=\u00bboff|off|off\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16″ text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_letter_spacing=\u00bb2px\u00bb header_3_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n

Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb5px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#1d1d1d\u00bb text_font_size=\u00bb30px\u00bb text_line_height=\u00bb2.4em\u00bb header_font=\u00bb|600|||||||\u00bb header_font_size=\u00bb74px\u00bb header_3_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb18px||80px|\u00bb custom_padding=\u00bb|4px|0px|||\u00bb text_font_size_tablet=\u00bb52″ text_font_size_phone=\u00bb22px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb74px\u00bb header_font_size_phone=\u00bb36px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n

<\/h1>\n

Tendencias de Marketing<\/strong><\/h1>\n

para el 2024<\/strong><\/strong><\/h1>\n

<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#f7f7f4″ custom_padding=\u00bb0px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb da_disable_devices=\u00bboff|off|off\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-26-at-16.39.51-150×150.jpeg\u00bb alt=\u00bbFabian S\u00bb title_text=\u00bbfoto kaitlyn p\u00bb show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.23.1″ custom_margin=\u00bb-48px|||\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb] 
\n[\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.23.4″ text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232″ text_font_size=\u00bb18″ text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n

Kaitlyn P<\/strong><\/span>, Content writer<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb min_height=\u00bb56px\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n

El marketing un terreno siempre din\u00e1mico, se encuentra inmerso en una constante metamorfosis. El 2024 no es la excepci\u00f3n, estas TENDENCIAS DE MARKETING PARA EL 2024<\/strong> traen consigo una serie de tendencias que dar\u00e1n forma a la manera en que las marcas se conectan con sus audiencias.<\/span><\/p>\n

Este a\u00f1o, la evoluci\u00f3n tecnol\u00f3gica, los cambios en el comportamiento del consumidor y la necesidad incesante de innovaci\u00f3n se conjugan para redefinir el paisaje del marketing digital.<\/span><\/p>\n

Descubramos juntos las tendencias que marcar\u00e1n la pauta en este emocionante viaje.<\/span><\/p>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/12\/Agregar-un-titulo.jpg\u00bb alt=\u00bbexperiencia de usuario\u00bb title_text=\u00bbAgregar un t\u00edtulo\u00bb _builder_version=\u00bb4.23.1″ background_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n

1. Adopci\u00f3n Masiva de la IA Generativa<\/strong><\/h2>\n

El 2023 presenci\u00f3 la entrada triunfal de la inteligencia artificial generativa en diversos sectores, y el marketing digital fue testigo de su influencia transformadora. Herramientas como ChatGPT, Bard y Bing han encontrado su lugar, con un 55% de organizaciones ya integr\u00e1ndolas. En el 2024, se vislumbra una adopci\u00f3n generalizada, reconfigurando la forma en que se abordan tareas como segmentaci\u00f3n de clientes, an\u00e1lisis de palabras clave y personalizaci\u00f3n de experiencias.<\/p>\n

2. Storydoing<\/strong><\/h2>\n

M\u00e1s all\u00e1 del arte del storytelling, el 2024 da paso al storydoing. Este enfoque va m\u00e1s all\u00e1 de contar historias; se trata de la acci\u00f3n, involucrando a los clientes a trav\u00e9s de experiencias tangibles con productos y servicios. Las marcas exitosas centrar\u00e1n sus esfuerzos en prop\u00f3sitos claros, generaci\u00f3n de experiencias y en situar a los clientes como protagonistas. Ejemplos notables, como las narrativas de cambio de vida presentadas por Apple, encapsulan este enfoque din\u00e1mico.<\/p>\n

3. Video Marketing en Ascenso<\/strong><\/h2>\n

La creciente popularidad del video marketing<\/a> se mantiene firme como una tendencia central. Con un crecimiento del 18.7% en 2020 a un 22.5% en 2022, se prev\u00e9 que esta ascendente trayectoria contin\u00fae en 2024. Plataformas como TikTok contribuyen a esta expansi\u00f3n, subrayando que las audiencias est\u00e1n abiertas al contenido audiovisual. Las marcas que han abrazado este formato han fortalecido su conexi\u00f3n emocional con los usuarios.<\/p>\n

<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/12\/Agregar-un-titulo-1.jpg\u00bb alt=\u00bbexperiencia de usuario\u00bb title_text=\u00bbAgregar un t\u00edtulo (1)\u00bb _builder_version=\u00bb4.23.1″ border_color_all=\u00bb#828282″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text ul_position=\u00bbinside\u00bb _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb ul_font=\u00bb||||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb min_height=\u00bb247px\u00bb custom_padding=\u00bb||23px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n

<\/h3>\n

4. Reconocimiento Visual para B\u00fasquedas<\/strong><\/span><\/h2>\n

La tendencia de las b\u00fasquedas basadas en im\u00e1genes est\u00e1 en alza, liderada por tecnolog\u00edas como Google Lens. La optimizaci\u00f3n de im\u00e1genes con texto alternativo se vuelve imperativa, ya que las b\u00fasquedas visuales se vuelven m\u00e1s comunes. Este cambio tiene implicaciones intrigantes para la presentaci\u00f3n visual de productos y servicios en l\u00ednea.<\/p>\n

5. Marketing de Influencers Consolidado<\/strong><\/h2>\n

El 2024 consolida la influencia de los microinfluencers. Con un seguimiento que oscila entre 1,000 y 10,000, estos microinfluencers ofrecen oportunidades valiosas para la colaboraci\u00f3n. Marcas que se asocian con ellos pueden ampliar su alcance hacia audiencias m\u00e1s peque\u00f1as pero altamente comprometidas, aprovechando la autenticidad y la conexi\u00f3n cercana que estos influencers ofrecen.<\/p>\n

6. Estrategias de Privacidad de Datos<\/strong><\/h2>\n

La preocupaci\u00f3n por la privacidad de los datos impulsa estrategias centradas en la transparencia y el control del usuario. Las marcas que priorizan la privacidad construyen confianza y fidelizaci\u00f3n, elementos cruciales en un mundo digital cada vez m\u00e1s consciente de la protecci\u00f3n de datos.<\/p>\n

7. El Ascenso Imparable de las B\u00fasquedas por Voz en el Marketing Digital<\/strong><\/h2>\n

En el auge del marketing digital para 2024, las b\u00fasquedas por voz se destacan como una tendencia dominante. Impulsadas por la proliferaci\u00f3n de asistentes virtuales y dispositivos habilitados para voz, ofrecen comodidad a los usuarios y cambian el comportamiento de b\u00fasqueda. El marketing de contenidos debe adaptarse para abordar consultas m\u00e1s conversacionales, mientras que el SEO local cobra importancia. Aunque presenta oportunidades, las marcas enfrentan el desaf\u00edo de destacar en un espacio competitivo. Anticipar y ajustarse a esta tendencia emergente es esencial para una estrategia de marketing exitosa en el futuro.<\/p>\n

TENDENCIAS DE MARKETING PARA EL 2024, este 2024 promete ser un a\u00f1o fascinante para el marketing digital, donde la inteligencia artificial, las experiencias aut\u00e9nticas y la privacidad de los datos convergen para esculpir una narrativa \u00fanica de innovaci\u00f3n y conexi\u00f3n con la audiencia. Las marcas que abracen estas tendencias estar\u00e1n mejor posicionadas para destacar en un paisaje digital en constante evoluci\u00f3n.<\/span><\/p>\n

<\/b><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb global_colors_info=\u00bb{}\u00bb]\n

\u00bfNecesitas crear una estrategia para potenciar tu marca?<\/strong><\/h3>\n

En Aloclick creamos estrategias de marketing para tu marca<\/span><\/strong><\/span>, y podemos ayudarte a desarrollar la m\u00e1s adecuada para tu empresa, negocio o actividad profesional\u00a0<\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/aloclick.com\/es\/contactanos\/\u00bb button_text=\u00bbCONT\u00c1CTANOS HOY\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb30px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#00dce0″ button_font=\u00bb|700||on|||||\u00bb button_icon=\u00bb=||divi||400″ button_on_hover=\u00bboff\u00bb button_text_size_tablet=\u00bb30px\u00bb button_text_size_phone=\u00bb21px\u00bb button_text_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||5px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|||||||\u00bb text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb min_height=\u00bb79px\u00bb custom_padding=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb29px\u00bb text_font_size_phone=\u00bb26px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb border_width_top=\u00bb2px\u00bb border_color_top=\u00bb#e5e5e5″ global_colors_info=\u00bb{}\u00bb]\n

Gracias por compartir en tus redes !!! ? ?<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Marketing Digital Tendencias de Marketing para el 2024   Kaitlyn P, Content writerEl marketing un terreno siempre din\u00e1mico, se encuentra inmerso en una constante metamorfosis. El 2024 no es la excepci\u00f3n, estas TENDENCIAS DE MARKETING PARA EL 2024 traen consigo una serie de tendencias que dar\u00e1n forma a la manera en que las marcas se […]<\/p>\n","protected":false},"author":54,"featured_media":217499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[422,63,1001,1018],"class_list":["post-217492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-estrategias-de-marketing","tag-marketing-digital","tag-tendencias-2024","tag-tendencias-de-marketing-2024"],"yoast_head":"\nTENDENCIAS DE MARKETING PARA EL 2024 - Aloclick<\/title>\n<meta name=\"description\" content=\"Las marcas que abracen estas tendencias de marketing para el 2024 estar\u00e1n mejor posicionadas para destacar y estar en constante evoluci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aloclick.com\/es\/tendencias-de-marketing-para-el-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TENDENCIAS DE MARKETING PARA EL 2024 - Aloclick\" \/>\n<meta property=\"og:description\" content=\"Las marcas que abracen estas tendencias de marketing para el 2024 estar\u00e1n mejor posicionadas para destacar y estar en constante evoluci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aloclick.com\/es\/tendencias-de-marketing-para-el-2024\/\" \/>\n<meta property=\"og:site_name\" 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