{"id":217531,"date":"2024-02-20T12:32:05","date_gmt":"2024-02-20T15:32:05","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=217531"},"modified":"2024-03-06T16:06:10","modified_gmt":"2024-03-06T19:06:10","slug":"campanas-de-google-performance-max","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/campanas-de-google-performance-max\/","title":{"rendered":"Campa\u00f1as de Google Performance max o de M\u00e1ximo rendimeinto"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”||0px|” custom_padding_tablet=”||0px|” da_disable_devices=”off|off|off” transparent_background=”off” padding_mobile=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” text_letter_spacing=”2px” header_3_line_height=”1.3em” text_orientation=”center” custom_margin=”||0px|” custom_padding=”||0px|” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]\n

Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”5px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.24.2″ text_font=”PT Sans||||” text_text_color=”#1d1d1d” text_font_size=”30px” text_line_height=”2.4em” header_font=”|600|||||||” header_font_size=”62px” header_3_line_height=”1.3em” text_orientation=”center” max_width=”100%” custom_margin=”18px||80px|” custom_padding=”|4px|0px|||” hover_enabled=”0″ text_font_size_tablet=”52″ text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”74px” header_font_size_phone=”36px” header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]\n

La forma m\u00e1s sencilla de alcanzar tus objetivos de marketing<\/h2>\n

Campa\u00f1as de Google Performance Max o de M\u00e1ximo rendimiento<\/span><\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.16″ background_color=”#f7f7f4″ custom_padding=”0px|||” custom_padding_tablet=”0px|||” da_disable_devices=”off|off|off” transparent_background=”off” padding_mobile=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” custom_padding=”0px|||” use_custom_width=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/11\/WhatsApp-Image-2023-11-26-at-16.39.51-150×150.jpeg” alt=”Fabian S” title_text=”foto kaitlyn p” show_bottom_space=”off” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.24.2″ custom_margin=”-48px|||” hover_enabled=”0″ use_border_color=”off” global_colors_info=”{}” sticky_enabled=”0″] 
\n[\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.24.2″ text_font=”PT Sans||||” text_text_color=”#323232″ text_font_size=”18″ text_line_height=”1.4em” header_3_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” hover_enabled=”0″ use_border_color=”off” global_colors_info=”{}” sticky_enabled=”0″]\n

Kaitlyn P<\/strong><\/span>, Content writer<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_3_line_height=”1.3em” min_height=”56px” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]\n

Las campa\u00f1as de Google Performance Max o m\u00e1ximo rendimiento son una nueva forma de crear campa\u00f1as publicitarias que combinan la automatizaci\u00f3n y la inteligencia artificial para ayudarte a llegar a tu audiencia y alcanzar tus objetivos de marketing. Estas campa\u00f1as pueden ser una excelente opci\u00f3n para empresas de todos los tama\u00f1os, ya que ofrecen una forma sencilla y eficaz de promocionar tu negocio en l\u00ednea.<\/p>\n

En este blog te contamos un poco de sus beneficios funciones y mucho m\u00e1s.<\/span><\/p>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/12\/Agregar-un-titulo-4.jpg” alt=”experiencia de usuario” title_text=”Agregar un t\u00edtulo (4)” _builder_version=”4.23.1″ background_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.23.1″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_3_line_height=”1.3em” custom_padding=”||0px|||” global_colors_info=”{}”]\n

Los beneficios de las campa\u00f1as Performance Max<\/strong><\/h2>\n

<\/strong><\/p>\n

Las campa\u00f1as Performance Max ofrecen una serie de beneficios, entre los que se incluyen:<\/h3>\n
    \n
  • Sencillez:<\/strong>\u00a0<\/span>Las campa\u00f1as Performance Max son f\u00e1ciles de crear y gestionar, incluso para usuarios sin experiencia en marketing digital.<\/li>\n
  • Eficacia:<\/strong>\u00a0<\/span>Las campa\u00f1as Performance Max utilizan la automatizaci\u00f3n y la inteligencia artificial para mostrar tus anuncios a las personas adecuadas en el momento adecuado.<\/li>\n
  • Alcance:<\/strong>\u00a0<\/span>Las campa\u00f1as Performance Max pueden llegar a tu audiencia en todos los canales de Google, incluidos B\u00fasqueda, Display, YouTube, Gmail y Discover.<\/li>\n<\/ul>\n

     <\/p>\n

    C\u00f3mo funcionan las campa\u00f1as Performance Max<\/strong><\/h2>\n

    Las campa\u00f1as Performance Max utilizan el aprendizaje autom\u00e1tico para mostrar tus anuncios a las personas adecuadas en el momento adecuado. Para ello, la plataforma tiene en cuenta una serie de factores, como tus objetivos de marketing, tu p\u00fablico objetivo, tu presupuesto y el rendimiento de tus anuncios anteriores.<\/p>\n

    \n

    C\u00f3mo crear una campa\u00f1a Performance Max<\/strong><\/h2>\n

    Para crear una campa\u00f1a Performance Max, sigue estos pasos:<\/p>\n

    1. Ve a la pesta\u00f1a “Campa\u00f1as” de tu cuenta de Google Ads.<\/p>\n

    2. Haz clic en el bot\u00f3n “Crear campa\u00f1a”.<\/p>\n

    3.\u00a0 Selecciona “Performance Max” como tipo de campa\u00f1a.<\/p>\n

    4. Introduce el nombre de tu campa\u00f1a y el objetivo de marketing.<\/p>\n

    5. Selecciona tu p\u00fablico objetivo.<\/p>\n

    6. Define tu presupuesto.<\/p>\n

    7. Haz clic en el bot\u00f3n “Crear”.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aloclick.com\/es\/wp-content\/uploads\/2023\/12\/Agregar-un-titulo-5.jpg” alt=”experiencia de usuario” title_text=”Agregar un t\u00edtulo (5)” _builder_version=”4.23.1″ border_color_all=”#828282″ global_colors_info=”{}”][\/et_pb_image][et_pb_text ul_position=”inside” _builder_version=”4.23.1″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” ul_font=”||||||||” ul_line_height=”1.4em” header_3_line_height=”1.3em” min_height=”247px” custom_padding=”||23px|||” global_colors_info=”{}”]\n

    C\u00f3mo optimizar tus campa\u00f1as Performance Max<\/strong><\/h2>\n

    Para obtener los mejores resultados con tus campa\u00f1as Performance Max, sigue estos consejos:<\/p>\n

    1. Proporciona a Google Ads la mayor cantidad de datos posible sobre tu negocio y tus objetivos de marketing.<\/strong><\/span><\/h2>\n

    2. Monitoriza el rendimiento de tus campa\u00f1as y realiza ajustes seg\u00fan sea necesario.<\/strong><\/span><\/h2>\n

    3. Usa palabras clave negativas para evitar que tus anuncios se muestren a personas que no est\u00e1n interesadas en tu negocio.<\/strong><\/span><\/h2>\n

    <\/b><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_2_text_color=”#E09900″ header_2_font_size=”29px” header_2_line_height=”1.4em” header_3_line_height=”1.3em” custom_padding=”||0px|||” header_2_font_tablet=”” header_2_font_phone=”” header_2_font_last_edited=”on|phone” header_2_text_color_tablet=”#E09900″ header_2_text_color_phone=”#E09900″ header_2_text_color_last_edited=”on|desktop” header_2_font_size_tablet=”29px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]\n

    Las campa\u00f1as Performance Max son una herramienta poderosa que puede ayudarte a alcanzar tus objetivos de marketing de forma sencilla y eficaz. Si tienes un negocio y quieres promocionarlo en l\u00ednea, las campa\u00f1as Performance Max son una opci\u00f3n que debes considerar.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”PT Serif||||||||” text_font_size=”20px” text_line_height=”1.4em” header_3_line_height=”1.3em” global_colors_info=”{}”]\n

    \u00bfNecesitas crear una campa\u00f1a Performance Max?<\/strong><\/h3>\n

    En Aloclick tenemos experiencia<\/strong><\/span>, somos expertos en la creaci\u00f3n y optimizaci\u00f3n de campa\u00f1as Performance Max. Si quieres aprovechar al m\u00e1ximo este nuevo tipo de campa\u00f1a, cont\u00e1ctanos y te ayudaremos a crear una estrategia que te ayude a alcanzar tus objetivos de marketing.<\/span><\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/aloclick.com\/es\/contactanos\/” button_text=”CONT\u00c1CTANOS HOY” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”30px” button_text_color=”#FFFFFF” button_bg_color=”#00dce0″ button_font=”|700||on|||||” button_icon=”=||divi||400″ button_on_hover=”off” button_text_size_tablet=”30px” button_text_size_phone=”21px” button_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||5px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”29px” text_line_height=”1.2em” text_orientation=”center” min_height=”79px” custom_padding=”26px||||false|false” text_font_size_tablet=”29px” text_font_size_phone=”26px” text_font_size_last_edited=”on|desktop” border_width_top=”2px” border_color_top=”#e5e5e5″ global_colors_info=”{}”]\n

    Gracias por compartir en tus redes !!! \ud83d\ude03 \ud83d\udc47<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

    Marketing DigitalLa forma m\u00e1s sencilla de alcanzar tus objetivos de marketing Campa\u00f1as de Google Performance Max o de M\u00e1ximo rendimiento  Kaitlyn P, Content writerLas campa\u00f1as de Google Performance Max o m\u00e1ximo rendimiento son una nueva forma de crear campa\u00f1as publicitarias que combinan la automatizaci\u00f3n y la inteligencia artificial para ayudarte a llegar a tu audiencia […]<\/p>\n","protected":false},"author":54,"featured_media":217532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[691,63,1003,689],"class_list":["post-217531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-campanas-de-google","tag-marketing-digital","tag-negocios-en-linea","tag-performance-max"],"yoast_head":"\nCampa\u00f1as de Google Performance max o de M\u00e1ximo rendimeinto - 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