{"id":218905,"date":"2024-07-15T11:39:32","date_gmt":"2024-07-15T14:39:32","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=218905"},"modified":"2024-07-16T10:45:51","modified_gmt":"2024-07-16T13:45:51","slug":"cookies-la-clave-para-un-marketing-digital-mas-efectivo","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/cookies-la-clave-para-un-marketing-digital-mas-efectivo\/","title":{"rendered":"Cookies: La clave para un marketing digital m\u00e1s efectivo."},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;||0px|&#8221; custom_padding_tablet=&#8221;||0px|&#8221; da_disable_devices=&#8221;off|off|off&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; 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use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;5px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#1d1d1d&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;2.4em&#8221; header_font=&#8221;|600|||||||&#8221; header_font_size=&#8221;74px&#8221; header_3_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;18px||80px|&#8221; custom_padding=&#8221;|4px|0px|||&#8221; text_font_size_tablet=&#8221;52&#8243; text_font_size_phone=&#8221;22px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;74px&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]\n<p style=\"text-align: center\">Potencia tu presencia online<\/p>\n<h1 style=\"text-align: center\"><b>Cookies: La clave para un marketing digital m\u00e1s efectivo.<\/b><\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#f7f7f4&#8243; custom_padding=&#8221;0px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; 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alt=&#8221;Fabian S&#8221; title_text=&#8221;Imagen de WhatsApp 2024-07-15 a las 11.14.33_ed2c2407-fotor-20240715111650&#8243; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.26.1&#8243; custom_margin=&#8221;-48px|||&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;[\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.26.1&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#323232&#8243; text_font_size=&#8221;18&#8243; text_line_height=&#8221;1.4em&#8221; header_3_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;14px||0px|&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><span style=\"color: #02b875\"><strong>Victoria S.E,<\/strong><\/span> Colaborador.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; header_3_line_height=&#8221;1.3em&#8221; min_height=&#8221;56px&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><span style=\"font-weight: 400;\">S\u00ed, seguramente cada vez que navegues por la web te pidan permiso para utilizar cookies. Pero <em><strong>\u00bfqu\u00e9 son exactamente y porqu\u00e9 deber\u00eda importarte?<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-size: 20px;\">Una cookie es un peque\u00f1o archivo de datos que los sitios web almacenan cuando los visitas. Este, contiene informaci\u00f3n respecto a preferencias o comportamientos de navegaci\u00f3n y tiene la finalidad de mejorar la experiencia de usuario en la p\u00e1gina.\u00a0<\/span><\/p>\n<p><span><\/span><\/p>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2024\/07\/01705598164107-scaled.jpg&#8221; alt=&#8221;experiencia de usuario&#8221; title_text=&#8221;01705598164107&#8243; _builder_version=&#8221;4.26.0&#8243; background_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; header_3_line_height=&#8221;1.3em&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><b>Las cookies como aliadas para una mejor experiencia de usuario.<\/b><\/p>\n<p><span style=\"font-weight: 400\">Entre sus funciones principales podemos destacar la de <strong>identificar y recordar los accesos y credenciales para que no tengas que volver a ingresarlos cuando navegues nuevamente el sitio.<\/strong> Tambi\u00e9n, como mencionamos anteriormente es una herramienta clave que <strong>recuerda las preferencias, comportamientos y h\u00e1bitos en la navegaci\u00f3n lo que permite mostrarle al usuario contenido relacionado con sus intereses.<\/strong> Es \u00fatil para analizar el rendimiento de la p\u00e1gina e identificar qu\u00e9 aspectos hay a mejorar.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo.png&#8221; alt=&#8221;experiencia de usuario&#8221; title_text=&#8221;Dise\u00f1o sin t\u00edtulo&#8221; _builder_version=&#8221;4.26.0&#8243; border_color_all=&#8221;#828282&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text ul_position=&#8221;inside&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; ul_font=&#8221;||||||||&#8221; ul_line_height=&#8221;1.4em&#8221; header_3_line_height=&#8221;1.3em&#8221; min_height=&#8221;247px&#8221; custom_padding=&#8221;||23px|||&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><span style=\"font-size: x-large;\"><b>Tipos de cookies:\u00a0<\/b><\/span><\/p>\n<p><b>Seg\u00fan su funci\u00f3n podemos destacar:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cookies de sesi\u00f3n<\/b><span style=\"font-weight: 400;\">: est\u00e1n activas durante la navegaci\u00f3n y se eliminan autom\u00e1ticamente cuando la abandonas. Son \u00fatiles para mantener tu sesi\u00f3n activa y recordar informaci\u00f3n durante tu visita.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cookies persistentes<\/b><span style=\"font-weight: 400;\">: almacenan informaci\u00f3n para utilizarla en futuras visitas. Estas caducan despu\u00e9s de cierto periodo de tiempo o pueden ser eliminadas manualmente por ti.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cookies de rendimiento<\/b><span style=\"font-weight: 400;\">: recopilan informaci\u00f3n sobre el usuario para poder mejorar la experiencia de navegaci\u00f3n y rendimiento en futuras visitas.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cookies de an\u00e1lisis: <\/b>re\u00fanen<span style=\"font-weight: 400;\"> informaci\u00f3n sobre el comportamiento del usuario en el sitio web y las p\u00e1ginas que visitas. Suelen ser de terceros.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cookies de publicidad<\/b><span style=\"font-weight: 400;\">: se utilizan para mostrarle al usuario anuncios bas\u00e1ndose en sus intereses y h\u00e1bitos de navegaci\u00f3n. Normalmente este tipo de cookies son persistentes.<\/span><\/li>\n<\/ul>\n<p><b>Seg\u00fan su origen:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cookies primarias: <\/b><span style=\"font-weight: 400;\">son creadas por el sitio web que est\u00e1s visitando.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cookies externas o terceras: <\/b><span style=\"font-weight: 400;\">son creadas por alguien externo al sitio. Se utilizan principalmente para publicidad, an\u00e1lisis y seguimiento.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Es importante definir cuales utilizar\u00e1s para tu negocio, no existen unas mejores que otras, sino que todas las cookies se complementan entre s\u00ed.<\/span><\/p>\n<p><b>Cumplimiento de la pol\u00edtica de cookies: una responsabilidad compartida.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Es de suma importancia cumplir con la pol\u00edtica de cookies, es decir, conocer el tipo que se utiliza en el sitio web y con qu\u00e9 finalidad. Informar al usuario de forma transparente y darle la libertad de aceptar o rechazarlas como as\u00ed tambi\u00e9n de modificar sus preferencias en caso de que lo deseen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Siempre se debe estar actualizado en cuanto a las pol\u00edticas y adaptarse a ellas cumpliendo con las leyes vigentes, priorizando la seguridad y privacidad de los datos de los usuarios.\u00a0<\/span><\/p>\n<p><b>Gesti\u00f3n de cookies: tomando el control de tu privacidad.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El usuario, como mencionamos anteriormente, tiene total libertad de rechazar o aceptar las cookies. Si el usuario acepta, la experiencia durante la navegaci\u00f3n ser\u00e1 m\u00e1s personalizada basada en sus intereses. Sin embargo, si el usuario las rechaza se limitan algunas funcionalidades impidiendo la personalizaci\u00f3n pero mejorando su privacidad.<\/span><\/p>\n<h3><\/h3>\n<p><b><\/b><\/p>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_text_color=&#8221;#E09900&#8243; header_2_font_size=&#8221;29px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_3_line_height=&#8221;1.3em&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_tablet=&#8221;&#8221; header_2_font_phone=&#8221;&#8221; header_2_font_last_edited=&#8221;on|phone&#8221; header_2_text_color_tablet=&#8221;#E09900&#8243; header_2_text_color_phone=&#8221;#E09900&#8243; header_2_text_color_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;29px&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]\n<h2><strong>\u00bfTe gustar\u00eda aprovechar al m\u00e1ximo las cookies para mejorar tu estrategia de marketing digital, pero no sabes c\u00f3mo empezar?<\/strong><\/h2>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/aloclick.com\/es\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-1.png&#8221; alt=&#8221;trending topic&#8221; title_text=&#8221;Dise\u00f1o sin t\u00edtulo (1)&#8221; _builder_version=&#8221;4.26.0&#8243; border_color_all=&#8221;#828282&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.26.1&#8243; text_font=&#8221;PT Serif||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.4em&#8221; header_3_line_height=&#8221;1.3em&#8221; global_colors_info=&#8221;{}&#8221;]\n<h3><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #1c1c1c;\">En <span style=\"color: #ffcc00;\"><strong>Aloclick tenemos experiencia <\/strong><span style=\"color: #000000;\">\u00a1Revisa nuestros servicios!<\/span><\/span><\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/aloclick.com\/es\/servicios\/&#8221; button_text=&#8221;\u00a1M\u00c1S INFO!&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;30px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#00dce0&#8243; button_font=&#8221;|700||on|||||&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_on_hover=&#8221;off&#8221; button_text_size_tablet=&#8221;30px&#8221; button_text_size_phone=&#8221;21px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||5px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins|300|||||||&#8221; text_font_size=&#8221;29px&#8221; text_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;79px&#8221; custom_padding=&#8221;26px||||false|false&#8221; text_font_size_tablet=&#8221;29px&#8221; text_font_size_phone=&#8221;26px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; border_width_top=&#8221;2px&#8221; border_color_top=&#8221;#e5e5e5&#8243; global_colors_info=&#8221;{}&#8221;]\n<p>Gracias por compartir en tus redes !!! <span>\ud83d\ude03 \ud83d\udc47<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Marketing DigitalPotencia tu presencia online Cookies: La clave para un marketing digital m\u00e1s efectivo.&nbsp;Victoria S.E, Colaborador.S\u00ed, seguramente cada vez que navegues por la web te pidan permiso para utilizar cookies. Pero \u00bfqu\u00e9 son exactamente y porqu\u00e9 deber\u00eda importarte? Una cookie es un peque\u00f1o archivo de datos que los sitios web almacenan cuando los visitas. Este, [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":218917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[1078,605,1077],"class_list":["post-218905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-que-es-una-cookie","tag-cookies","tag-marketing-efectivo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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