{"id":218905,"date":"2024-07-15T11:39:32","date_gmt":"2024-07-15T14:39:32","guid":{"rendered":"https:\/\/aloclick.com\/es\/?p=218905"},"modified":"2024-07-16T10:45:51","modified_gmt":"2024-07-16T13:45:51","slug":"cookies-la-clave-para-un-marketing-digital-mas-efectivo","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/cookies-la-clave-para-un-marketing-digital-mas-efectivo\/","title":{"rendered":"Cookies: La clave para un marketing digital m\u00e1s efectivo."},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb||0px|\u00bb custom_padding_tablet=\u00bb||0px|\u00bb da_disable_devices=\u00bboff|off|off\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||0px|\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Sans|on|||\u00bb text_text_color=\u00bb#bcbcbc\u00bb text_letter_spacing=\u00bb2px\u00bb header_3_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px|\u00bb custom_padding=\u00bb||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n<p>Marketing Digital<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb5px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#1d1d1d\u00bb text_font_size=\u00bb30px\u00bb text_line_height=\u00bb2.4em\u00bb header_font=\u00bb|600|||||||\u00bb header_font_size=\u00bb74px\u00bb header_3_line_height=\u00bb1.3em\u00bb text_orientation=\u00bbcenter\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb18px||80px|\u00bb custom_padding=\u00bb|4px|0px|||\u00bb text_font_size_tablet=\u00bb52&#8243; text_font_size_phone=\u00bb22px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb74px\u00bb header_font_size_phone=\u00bb36px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb global_colors_info=\u00bb{}\u00bb]\n<p style=\"text-align: center\">Potencia tu presencia online<\/p>\n<h1 style=\"text-align: center\"><b>Cookies: La clave para un marketing digital m\u00e1s efectivo.<\/b><\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#f7f7f4&#8243; custom_padding=\u00bb0px|||\u00bb custom_padding_tablet=\u00bb0px|||\u00bb da_disable_devices=\u00bboff|off|off\u00bb transparent_background=\u00bboff\u00bb padding_mobile=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb max_width=\u00bb620px\u00bb custom_padding=\u00bb0px|||\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb620px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2024\/07\/Imagen-de-WhatsApp-2024-07-15-a-las-11.14.33_ed2c2407-fotor-20240715111650.png\u00bb alt=\u00bbFabian S\u00bb title_text=\u00bbImagen de WhatsApp 2024-07-15 a las 11.14.33_ed2c2407-fotor-20240715111650&#8243; show_bottom_space=\u00bboff\u00bb align=\u00bbcenter\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb admin_label=\u00bbImage\u00bb _builder_version=\u00bb4.26.1&#8243; custom_margin=\u00bb-48px|||\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]&nbsp;[\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.26.1&#8243; text_font=\u00bbPT Sans||||\u00bb text_text_color=\u00bb#323232&#8243; text_font_size=\u00bb18&#8243; text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14px||0px|\u00bb use_border_color=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]\n<p><span style=\"color: #02b875\"><strong>Victoria S.E,<\/strong><\/span> Colaborador.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb min_height=\u00bb56px\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n<p><span style=\"font-weight: 400;\">S\u00ed, seguramente cada vez que navegues por la web te pidan permiso para utilizar cookies. Pero <em><strong>\u00bfqu\u00e9 son exactamente y porqu\u00e9 deber\u00eda importarte?<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-size: 20px;\">Una cookie es un peque\u00f1o archivo de datos que los sitios web almacenan cuando los visitas. Este, contiene informaci\u00f3n respecto a preferencias o comportamientos de navegaci\u00f3n y tiene la finalidad de mejorar la experiencia de usuario en la p\u00e1gina.\u00a0<\/span><\/p>\n<p><span><\/span><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2024\/07\/01705598164107-scaled.jpg\u00bb alt=\u00bbexperiencia de usuario\u00bb title_text=\u00bb01705598164107&#8243; _builder_version=\u00bb4.26.0&#8243; background_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n<p><b>Las cookies como aliadas para una mejor experiencia de usuario.<\/b><\/p>\n<p><span style=\"font-weight: 400\">Entre sus funciones principales podemos destacar la de <strong>identificar y recordar los accesos y credenciales para que no tengas que volver a ingresarlos cuando navegues nuevamente el sitio.<\/strong> Tambi\u00e9n, como mencionamos anteriormente es una herramienta clave que <strong>recuerda las preferencias, comportamientos y h\u00e1bitos en la navegaci\u00f3n lo que permite mostrarle al usuario contenido relacionado con sus intereses.<\/strong> Es \u00fatil para analizar el rendimiento de la p\u00e1gina e identificar qu\u00e9 aspectos hay a mejorar.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo.png\u00bb alt=\u00bbexperiencia de usuario\u00bb title_text=\u00bbDise\u00f1o sin t\u00edtulo\u00bb _builder_version=\u00bb4.26.0&#8243; border_color_all=\u00bb#828282&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text ul_position=\u00bbinside\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb ul_font=\u00bb||||||||\u00bb ul_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb min_height=\u00bb247px\u00bb custom_padding=\u00bb||23px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n<p><span style=\"font-size: x-large;\"><b>Tipos de cookies:\u00a0<\/b><\/span><\/p>\n<p><b>Seg\u00fan su funci\u00f3n podemos destacar:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cookies de sesi\u00f3n<\/b><span style=\"font-weight: 400;\">: est\u00e1n activas durante la navegaci\u00f3n y se eliminan autom\u00e1ticamente cuando la abandonas. Son \u00fatiles para mantener tu sesi\u00f3n activa y recordar informaci\u00f3n durante tu visita.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cookies persistentes<\/b><span style=\"font-weight: 400;\">: almacenan informaci\u00f3n para utilizarla en futuras visitas. Estas caducan despu\u00e9s de cierto periodo de tiempo o pueden ser eliminadas manualmente por ti.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cookies de rendimiento<\/b><span style=\"font-weight: 400;\">: recopilan informaci\u00f3n sobre el usuario para poder mejorar la experiencia de navegaci\u00f3n y rendimiento en futuras visitas.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cookies de an\u00e1lisis: <\/b>re\u00fanen<span style=\"font-weight: 400;\"> informaci\u00f3n sobre el comportamiento del usuario en el sitio web y las p\u00e1ginas que visitas. Suelen ser de terceros.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cookies de publicidad<\/b><span style=\"font-weight: 400;\">: se utilizan para mostrarle al usuario anuncios bas\u00e1ndose en sus intereses y h\u00e1bitos de navegaci\u00f3n. Normalmente este tipo de cookies son persistentes.<\/span><\/li>\n<\/ul>\n<p><b>Seg\u00fan su origen:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cookies primarias: <\/b><span style=\"font-weight: 400;\">son creadas por el sitio web que est\u00e1s visitando.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cookies externas o terceras: <\/b><span style=\"font-weight: 400;\">son creadas por alguien externo al sitio. Se utilizan principalmente para publicidad, an\u00e1lisis y seguimiento.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Es importante definir cuales utilizar\u00e1s para tu negocio, no existen unas mejores que otras, sino que todas las cookies se complementan entre s\u00ed.<\/span><\/p>\n<p><b>Cumplimiento de la pol\u00edtica de cookies: una responsabilidad compartida.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Es de suma importancia cumplir con la pol\u00edtica de cookies, es decir, conocer el tipo que se utiliza en el sitio web y con qu\u00e9 finalidad. Informar al usuario de forma transparente y darle la libertad de aceptar o rechazarlas como as\u00ed tambi\u00e9n de modificar sus preferencias en caso de que lo deseen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Siempre se debe estar actualizado en cuanto a las pol\u00edticas y adaptarse a ellas cumpliendo con las leyes vigentes, priorizando la seguridad y privacidad de los datos de los usuarios.\u00a0<\/span><\/p>\n<p><b>Gesti\u00f3n de cookies: tomando el control de tu privacidad.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El usuario, como mencionamos anteriormente, tiene total libertad de rechazar o aceptar las cookies. Si el usuario acepta, la experiencia durante la navegaci\u00f3n ser\u00e1 m\u00e1s personalizada basada en sus intereses. Sin embargo, si el usuario las rechaza se limitan algunas funcionalidades impidiendo la personalizaci\u00f3n pero mejorando su privacidad.<\/span><\/p>\n<h3><\/h3>\n<p><b><\/b><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_text_color=\u00bb#E09900&#8243; header_2_font_size=\u00bb29px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb||0px|||\u00bb header_2_font_tablet=\u00bb\u00bb header_2_font_phone=\u00bb\u00bb header_2_font_last_edited=\u00bbon|phone\u00bb header_2_text_color_tablet=\u00bb#E09900&#8243; header_2_text_color_phone=\u00bb#E09900&#8243; header_2_text_color_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb29px\u00bb header_2_font_size_phone=\u00bb22px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2><strong>\u00bfTe gustar\u00eda aprovechar al m\u00e1ximo las cookies para mejorar tu estrategia de marketing digital, pero no sabes c\u00f3mo empezar?<\/strong><\/h2>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/aloclick.com\/es\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-1.png\u00bb alt=\u00bbtrending topic\u00bb title_text=\u00bbDise\u00f1o sin t\u00edtulo (1)\u00bb _builder_version=\u00bb4.26.0&#8243; border_color_all=\u00bb#828282&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.26.1&#8243; text_font=\u00bbPT Serif||||||||\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.4em\u00bb header_3_line_height=\u00bb1.3em\u00bb global_colors_info=\u00bb{}\u00bb]\n<h3><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #1c1c1c;\">En <span style=\"color: #ffcc00;\"><strong>Aloclick tenemos experiencia <\/strong><span style=\"color: #000000;\">\u00a1Revisa nuestros servicios!<\/span><\/span><\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/aloclick.com\/es\/servicios\/\u00bb button_text=\u00bb\u00a1M\u00c1S INFO!\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.26.0&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb30px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#00dce0&#8243; button_font=\u00bb|700||on|||||\u00bb button_icon=\u00bb&#x3d;||divi||400&#8243; button_on_hover=\u00bboff\u00bb button_text_size_tablet=\u00bb30px\u00bb button_text_size_phone=\u00bb21px\u00bb button_text_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||5px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|300|||||||\u00bb text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb min_height=\u00bb79px\u00bb custom_padding=\u00bb26px||||false|false\u00bb text_font_size_tablet=\u00bb29px\u00bb text_font_size_phone=\u00bb26px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb border_width_top=\u00bb2px\u00bb border_color_top=\u00bb#e5e5e5&#8243; global_colors_info=\u00bb{}\u00bb]\n<p>Gracias por compartir en tus redes !!! <span>? ?<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Marketing DigitalPotencia tu presencia online Cookies: La clave para un marketing digital m\u00e1s efectivo.&nbsp;Victoria S.E, Colaborador.S\u00ed, seguramente cada vez que navegues por la web te pidan permiso para utilizar cookies. Pero \u00bfqu\u00e9 son exactamente y porqu\u00e9 deber\u00eda importarte? Una cookie es un peque\u00f1o archivo de datos que los sitios web almacenan cuando los visitas. Este, [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":218917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[1078,605,1077],"class_list":["post-218905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-que-es-una-cookie","tag-cookies","tag-marketing-efectivo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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