{"id":24676,"date":"2016-07-01T12:22:28","date_gmt":"2016-07-01T15:22:28","guid":{"rendered":"http:\/\/aloclick.com\/es\/?p=24676"},"modified":"2016-07-01T12:22:28","modified_gmt":"2016-07-01T15:22:28","slug":"publicar-anuncios-la-red-busqueda-google","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/publicar-anuncios-la-red-busqueda-google\/","title":{"rendered":"Publicar anuncios en la red de b\u00fasqueda de Google"},"content":{"rendered":"[et_pb_section admin_label=&#8221;Secci\u00f3n&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][et_pb_fullwidth_post_title admin_label=&#8221;T\u00edtulo de publicaci\u00f3n de anchura completa&#8221; title=&#8221;on&#8221; meta=&#8221;on&#8221; author=&#8221;on&#8221; date=&#8221;on&#8221; categories=&#8221;on&#8221; comments=&#8221;off&#8221; featured_image=&#8221;on&#8221; featured_placement=&#8221;background&#8221; parallax_effect=&#8221;on&#8221; parallax_method=&#8221;on&#8221; text_orientation=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_background=&#8221;off&#8221; text_bg_color=&#8221;rgba(255,255,255,0.9)&#8221; module_bg_color=&#8221;rgba(255,255,255,0)&#8221; title_font=&#8221;Open Sans|on|||&#8221; title_font_size=&#8221;43px&#8221; title_font_size_phone=&#8221;30&#8243; title_font_size_last_edited=&#8221;on|phone&#8221; title_text_color=&#8221;#af6728&#8243; title_all_caps=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#dd9933&#8243; border_style=&#8221;solid&#8221; custom_padding=&#8221;|25px||25px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_css_main_element=&#8221;text-shadow: 6px 0px 4px #FFFFFF,-6px 0px 4px #FFFFFF,0px 6px 4px #FFFFFF,0px -6px 4px #FFFFFF ;||&#8221; meta_font=&#8221;||on||&#8221; border_width=&#8221;13px&#8221;] [\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section admin_label=&#8221;Secci\u00f3n&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Fila&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Texto&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_padding=&#8221;|75px||75px&#8221; custom_padding_tablet=&#8221;|10px||10px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding_phone=&#8221;|5px||5px&#8221;]\n<h3>Acerca de la Red de b\u00fasqueda de Google<\/h3>\n<p>La <a href=\"https:\/\/support.google.com\/adwords\/answer\/90956\">Red de b\u00fasqueda de Google<\/a> es un grupo de sitios web o aplicaciones relacionados con la b\u00fasqueda donde pueden aparecer los anuncios. Cuando publica anuncios en la Red de b\u00fasqueda de Google, su anuncio puede mostrarse junto a los resultados de la b\u00fasqueda cada vez que un usuario utiliza t\u00e9rminos relacionados con una de sus <b><a href=\"https:\/\/support.google.com\/adwords\/answer\/6323\" data-answer=\"6323\">palabras clave<\/a><\/b> para realizar\u00a0una\u00a0b\u00fasqueda.\u00a0En este art\u00edculo, obtendr\u00e1 informaci\u00f3n sobre los siguientes temas:<\/p>\n<ul>\n<li>D\u00f3nde pueden aparecer los anuncios de la Red de b\u00fasqueda.<\/li>\n<li>C\u00f3mo incluir o quitar asociados de b\u00fasqueda.<\/li>\n<li>Tipos de anuncios de la Red de b\u00fasqueda.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/aloclick.com\/es\/wp-content\/uploads\/2016\/07\/redesBusqueda-DisplayAdwords.gif\" rel=\"attachment wp-att-24679\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24679\" src=\"http:\/\/aloclick.com\/es\/wp-content\/uploads\/2016\/07\/redesBusqueda-DisplayAdwords.gif\" alt=\"redesBusqueda-DisplayAdwords\" width=\"557\" height=\"197\" \/><\/a><\/p>\n<h3 style=\"font-weight: 400;\">D\u00f3nde pueden aparecer los anuncios de la red de b\u00fasqueda<\/h3>\n<p>Los anuncios pueden aparecer en los resultados de la b\u00fasqueda de Google y en otros sitios de b\u00fasqueda si las palabras clave son relevantes para la b\u00fasqueda de un usuario.<\/p>\n<ul>\n<li><strong>Sitios de la B\u00fasqueda de Google<\/strong>:Los anuncios pueden aparecer encima o debajo de los resultados de la b\u00fasqueda en la B\u00fasqueda de Google. Pueden aparecer al lado, encima o debajo de los resultados de la b\u00fasqueda en Google Play, Google Shopping y Google Maps, incluida la aplicaci\u00f3n de Maps.<\/li>\n<li><strong>Asociados de b\u00fasqueda de Google<\/strong>: Los anuncios pueden aparecer con los resultados de la b\u00fasqueda en los sitios web de los <b><a href=\"http:\/\/support.google.com\/adwords\/bin\/answer.py?answer=2616017\" data-answer=\"2616017\">asociados de b\u00fasqueda<\/a><\/b> de Google. En el caso de los anuncios de texto, entre los asociados de b\u00fasqueda se encuentran cientos de sitios web que no pertenecen a Google, as\u00ed como Google Video y otros sitios de Google. Los<b><a href=\"https:\/\/support.google.com\/adwords\/answer\/186472\" data-answer=\"6323\">anuncios de Shopping<\/a><\/b> pueden aparecer en los sitios asociados de b\u00fasqueda que muestren productos que est\u00e9n a la venta y contengan v\u00ednculos a estos. La tasa de clics (CTR) de los anuncios que aparecen en los sitios asociados de b\u00fasqueda no influye en su <b><a href=\"https:\/\/support.google.com\/adwords\/answer\/2615875\" data-answer=\"2615875\">Nivel de calidad<\/a><\/b> en google.com.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"pull pull-example\"><\/div>\n<div class=\"pull pull-example\"><\/div>\n<h3>Tipos de anuncios\u00a0en la red de b\u00fasqueda<\/h3>\n<ul>\n<li><strong>Anuncios de texto<\/strong>: Es el tipo de anuncio de la Red de b\u00fasqueda m\u00e1s com\u00fan. Estos anuncios se etiquetan como \u201cAnuncio\u201d o \u201cAnuncios\u201d en la B\u00fasqueda de Google y pueden etiquetarse como \u201cAnuncios Google\u201d en los sitios asociados de b\u00fasqueda.<\/li>\n<li><strong>Anuncios con extensiones<\/strong>: Las extensiones de anuncio incluyen detalles de la empresa adicionales, como el lugar, el n\u00famero de tel\u00e9fono o la calificaci\u00f3n del vendedor.<\/li>\n<li><strong>Anuncios de Shopping<\/strong>:\u00a0Los <a href=\"https:\/\/support.google.com\/adwords\/answer\/2454022\">anuncios de Shopping<\/a>\u00a0muestran productos que est\u00e1n a la venta y contienen v\u00ednculos a ellos. Est\u00e1n etiquetados como \u201cPatrocinado\u201d.<\/li>\n<li><strong>Anuncios de video o con im\u00e1genes<\/strong>: Los asociados de b\u00fasqueda pueden alojar anuncios de video o con im\u00e1genes.<\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;Secci\u00f3n&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Fila&#8221;][et_pb_column type=&#8221;1_3&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_team_member admin_label=&#8221;Persona&#8221; name=&#8221;por Fabian Sayd&#8221; position=&#8221;Founder Aloclick.com&#8221; image_url=&#8221;http:\/\/aloclick.com\/es\/wp-content\/uploads\/2016\/03\/fabiround.png&#8221; animation=&#8221;off&#8221; background_layout=&#8221;light&#8221; facebook_url=&#8221;https:\/\/www.facebook.com\/Fabiandnx&#8221; twitter_url=&#8221;https:\/\/twitter.com\/aloclick&#8221; google_url=&#8221;https:\/\/plus.google.com\/+Aloclick&#8221; linkedin_url=&#8221;https:\/\/ar.linkedin.com\/in\/fabian-sayd-70341435&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; icon_color=&#8221;#cea639&#8243; header_font=&#8221;Times New Roman||||&#8221; header_font_size=&#8221;19&#8243; body_font=&#8221;Times New Roman||||&#8221; background_color=&#8221;#d8d8d8&#8243; custom_padding=&#8221;20px|20px|20px|20px&#8221;]\n<p style=\"text-align: center;\">Fabian,\u00a0adem\u00e1s de\u00a0fundador de <a href=\"http:\/\/www.aloclick.com\/es\">aloclick.com<\/a>, es un consultor freelance, especialista en wordpress y ecommerce. Tiene m\u00e1s de 18 a\u00f1os de experiencia en dise\u00f1o y desarrollo web, marketing en general, publicidad y marketing digital. Si no est\u00e1 leyendo o escribiendo, posiblemente est\u00e9\u00a0haciendo enduro en moto con sus amigos &#8230;<\/p>\n[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Acerca de la Red de b\u00fasqueda de Google La Red de b\u00fasqueda de Google es un grupo de sitios web o aplicaciones relacionados con la b\u00fasqueda donde pueden aparecer los anuncios. Cuando publica anuncios en la Red de b\u00fasqueda de Google, su anuncio puede mostrarse junto a los resultados de la b\u00fasqueda cada vez que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[],"class_list":["post-24676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicar anuncios en la red de b\u00fasqueda de Google - Aloclick<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aloclick.com\/es\/publicar-anuncios-la-red-busqueda-google\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicar anuncios en la red de b\u00fasqueda de Google - Aloclick\" \/>\n<meta property=\"og:description\" content=\"Acerca de la Red de b\u00fasqueda de Google La Red de b\u00fasqueda de Google es un grupo de sitios web o aplicaciones relacionados con la b\u00fasqueda donde pueden aparecer los anuncios. 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