{"id":331,"date":"2014-05-22T20:47:06","date_gmt":"2014-05-22T20:47:06","guid":{"rendered":"http:\/\/aloclick.com\/es\/?p=331"},"modified":"2014-06-01T22:05:58","modified_gmt":"2014-06-01T22:05:58","slug":"storytellingmarketing","status":"publish","type":"post","link":"https:\/\/aloclick.com\/es\/storytellingmarketing\/","title":{"rendered":"Storytelling: mi historia, mi marca."},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\">\n<p style=\"text-align: center;\"><a href=\"http:\/\/aloclick.com\/es\/wp-content\/uploads\/2014\/05\/Sin-t\u00edtulo-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-366\" src=\"http:\/\/aloclick.com\/es\/wp-content\/uploads\/2014\/05\/Sin-t\u00edtulo-1.jpg\" alt=\"Separador\" width=\"47\" height=\"47\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em><strong>&#8220;Dime que historia crees, y \u00a1te dir\u00e9 quien eres!&#8221;<\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/aloclick.com\/es\/wp-content\/uploads\/2014\/05\/Sin-t\u00edtulo-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-366\" src=\"http:\/\/aloclick.com\/es\/wp-content\/uploads\/2014\/05\/Sin-t\u00edtulo-1.jpg\" alt=\"Separador\" width=\"47\" height=\"47\" \/><\/a><\/p>\n<\/blockquote>\n<p>Contar cuentos, relatar an\u00e9cdotas, la historia oral es uno de los fundamentos de la sociedad humana. <strong>El storytelling acerca esa simple y esencial tradici\u00f3n, olvidada por el marketing, para acceder a una comunicaci\u00f3n directa y aut\u00e9ntica acerca de nuestros productos o servicios.<\/strong> El storytelling es el arte de atraer y reunir a las personas en torno a ideas, y por tanto inspirarlas e influir en ellas de forma duradera.<\/p>\n<p><strong>Compartir emociones, descubrir su personalidad y conocer su pasado con el objetivo de crear y utilizar una forma de expresi\u00f3n sincera, brindar a todos la oportunidad de participar en lo que se convertir\u00e1 una aventura com\u00fan.<\/strong><\/p>\n<p>Al margen de otras variables, no saber contar historias es el principal error para vender. el Storytelling es la principal v\u00eda para generar emociones positivas y, por tanto, vender mas, ya que las personas somos seres emocionales con capacidad para razonar y no al rev\u00e9s.<\/p>\n<p>Todos recordaran a grandes lideres como Steve Jobs o Martin Luther King, quienes se comprometieron con su viaje interior y relataron las historias que mejor los representaban, <strong>crearon el compromiso con quienes trabajaron a la par suya.<\/strong> En todo momento fueron ellos mismos, manifestaron sus ideas, personalizaron sus historias y simplificaron sus relatos para emocionar a sus audiencias.<\/p>\n<blockquote><p>Tan antiguas como la civilizaci\u00f3n, las historias y las leyendas tienen un atractivo universal. Seg\u00fan Nietzsche, &#8220;hacen que la vida est\u00e9 ba\u00f1ada por una luz que intensifica su significado e importancia&#8221;.<\/p>\n<p style=\"text-align: center;\">\u00a0<a href=\"http:\/\/aloclick.com\/es\/wp-content\/uploads\/2014\/05\/Sin-t\u00edtulo-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-366\" src=\"http:\/\/aloclick.com\/es\/wp-content\/uploads\/2014\/05\/Sin-t\u00edtulo-1.jpg\" alt=\"Separador\" width=\"47\" height=\"47\" \/><\/a><\/p>\n<\/blockquote>\n<p><strong>\u00bfSe imaginan de que manera utiliza Quilmes el storytelling?<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/O_YgttRwWbo?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>En todo momento tocan nuestras emociones con las conmovedoras historias<\/strong> de jugadores como Lionel Messi, recordando su problema de crecimiento, o como la de \u00c1ngel Di Mar\u00eda, quien sali\u00f3 de un barrio humilde trabajando entre el carb\u00f3n.<\/p>\n<blockquote><p>El \u00e9xito est\u00e1 en contar una historia que la recuerden por la emoci\u00f3n que nos transmite y la experiencia que tanto impacto nos genera.<\/p><\/blockquote>\n<p style=\"text-align: center;\">\u00a0<a href=\"http:\/\/aloclick.com\/es\/wp-content\/uploads\/2014\/05\/Sin-t\u00edtulo-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-366\" src=\"http:\/\/aloclick.com\/es\/wp-content\/uploads\/2014\/05\/Sin-t\u00edtulo-1.jpg\" alt=\"Separador\" width=\"47\" height=\"47\" \/><\/a><\/p>\n<p><strong>Otros<\/strong> que saben muy bien aplicar esta estrategia son los creativos que trabajan con Coca-Cola, no venden una bebida,<strong> venden la felicidad del momento en que se bebe su producto<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/-prOqP8AxAA?rel=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>\u00bfAlguien conoce alguna emoci\u00f3n mas grande que ser padres?<\/strong> Quien la sepa que me lo diga, quien comparte la emoci\u00f3n se sentir\u00e1 totalmente identificado y motivado al ver esta publicidad.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>En fin, las aut\u00e9nticas historias de vida son simplemente la mejor fuente de marketing. Por ello, para inspirar y transformar de manera permanente a sus consumidores debe existir una completa adecuaci\u00f3n entre las historias y los valores de su empresa. ESTO, es Storytelling<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Dime que historia crees, y \u00a1te dir\u00e9 quien eres!&#8221; Contar cuentos, relatar an\u00e9cdotas, la historia oral es uno de los fundamentos de la sociedad humana. El storytelling acerca esa simple y esencial tradici\u00f3n, olvidada por el marketing, para acceder a una comunicaci\u00f3n directa y aut\u00e9ntica acerca de nuestros productos o servicios. El storytelling es el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[1],"tags":[10,13,12,11,9,8],"class_list":["post-331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-digital","tag-emociones","tag-historias","tag-marca","tag-marketing","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling: mi historia, mi marca. - Aloclick<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aloclick.com\/es\/storytellingmarketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling: mi historia, mi marca. - Aloclick\" \/>\n<meta property=\"og:description\" content=\"&#8220;Dime que historia crees, y \u00a1te dir\u00e9 quien eres!&#8221; Contar cuentos, relatar an\u00e9cdotas, la historia oral es uno de los fundamentos de la sociedad humana. 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